Market Overview:
The global ready-to-drink green tea market is expected to grow at a CAGR of 6.5% during the forecast period 2018-2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of green tea, increasing demand for healthy and functional beverages, and growing penetration of convenience stores and food service outlets. Among type, flavored segment is expected to witness highest growth during the forecast period owing to increasing demand for innovative flavors in ready-to-drink green tea products. Among application, supermarkets/hypermarkets segment is estimated to account for majority share in terms of revenue in 2018 due to high consumer base and presence of major players operating in this segment.
Product Definition:
Ready-to-drink green tea is a beverage made by steeping green tea leaves in water, then packaging the infusion in a container that can be refrigerated and consumed cold or at room temperature. It is important because it has many health benefits.
Flavored:
Flavored TEA is a beverage that contains flavoring and sweetener. It is majorly consumed in the form of ready-to-drink beverages, which are gaining popularity among consumers due to their convenience. Flavored tea has become an important category in the food & beverage industry owing to its growing demand from various consumer groups including children, millennials, and health conscious people.
Unflavored:
Unflavored is the base ingredient in RTE (Ready-To-Drink) green tea. It is also known as raw material or leaf. The price of unflavored tea depends upon the type and quantity of leaves required for a certain batch of tea. Generally, low to medium priced teas are made from young leaves while high priced ones are manufactured from aged leaves; both unprocessed and processed kinds.
Application Insights:
The others application segment held the largest share of over 50.0% in 2017. The ready-to-drink green tea beverages are widely used in the health and wellness industry for weight loss, energy, immunity, digestion improvement among others. Increasing awareness regarding various benefits of ready-to-drink green tea is expected to drive demand over the forecast period.
The supermarkets/hypermarkets application segment is expected to witness significant growth at a CAGR of XX% from 2018 to 2030 owing to wide product availability across retail stores coupled with growing consumer preference for onsite prepared food products including fresh fruits.
Regional Analysis:
Asia Pacific dominated the global ready-to-drink green tea market in 2017 with a revenue share of over 50%. The region is expected to continue its dominance over the forecast period. This can be attributed to increasing consumption of tea, especially green tea, as a dietary supplement and energy booster. Moreover, growing health awareness among consumers is anticipated to fuel demand for nutritional beverages in countries such as China and India. In addition, changing lifestyles and rising disposable incomes are likely to contribute toward industry growth over the next eight years.
North America accounted for more than 20% of total market share in 2017 owing to high consumer preference for ready-to-drink products due to their convenience factor coupled with ease in transportation option offered by these drinks compared with other conventional beverages such as fresh brewed ones or capsules/tablets etcetera. Furthermore, presence of key manufacturers including Cargill Inc.; The Coca Cola Company; PepsiCo Inc.
Growth Factors:
- Increasing awareness about the health benefits of green tea is driving the growth of the ready-to-drink green tea market.
- The increasing demand for healthy and refreshing beverages is also propelling the growth of this market.
- The growing popularity of iced tea is another major factor that is contributing to the growth of this market.
- The increasing disposable income of consumers in developing countries is also aiding in the growth of this market.
- Growing urbanization and changing lifestyles are some other factors that are fueling the demand for ready-to-drink green tea globally
Scope Of The Report
Report Attributes
Report Details
Report Title
Ready-To-Drink Green Tea Market Research Report
By Type
Flavored, Unflavored
By Application
Supermarkets/Hypermarkets, Convenience Stores, Food Service, Others
By Companies
Coca-Cola, Unilever, Wahaha, Vivid, OISHI GROUP, TG, Yeo Hiap Seng, AriZona Beverages
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
245
Number of Tables & Figures
172
Customization Available
Yes, the report can be customized as per your need.
Global Ready-To-Drink Green Tea Market Report Segments:
The global Ready-To-Drink Green Tea market is segmented on the basis of:
Types
Flavored, Unflavored
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets/Hypermarkets, Convenience Stores, Food Service, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Coca-Cola
- Unilever
- Wahaha
- Vivid
- OISHI GROUP
- TG
- Yeo Hiap Seng
- AriZona Beverages
Highlights of The Ready-To-Drink Green Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Flavored
- Unflavored
- By Application:
- Supermarkets/Hypermarkets
- Convenience Stores
- Food Service
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Ready-To-Drink Green Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Ready-to-drink green tea is a type of tea that has been prepped and packaged for immediate consumption. This means that the tea leaves have not been steeped, so the flavor and health benefits of green tea are not present.
Some of the major players in the ready-to-drink green tea market are Coca-Cola, Unilever, Wahaha, Vivid, OISHI GROUP, TG, Yeo Hiap Seng, AriZona Beverages.
The ready-to-drink green tea market is expected to grow at a compound annual growth rate of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Ready-To-Drink Green Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Ready-To-Drink Green Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Ready-To-Drink Green Tea Market - Supply Chain
4.5. Global Ready-To-Drink Green Tea Market Forecast
4.5.1. Ready-To-Drink Green Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Ready-To-Drink Green Tea Market Size (000 Units) and Y-o-Y Growth
4.5.3. Ready-To-Drink Green Tea Market Absolute $ Opportunity
5. Global Ready-To-Drink Green Tea Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
5.3.1. Flavored
5.3.2. Unflavored
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Ready-To-Drink Green Tea Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
6.3.1. Supermarkets/Hypermarkets
6.3.2. Convenience Stores
6.3.3. Food Service
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Ready-To-Drink Green Tea Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Ready-To-Drink Green Tea Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Ready-To-Drink Green Tea Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Ready-To-Drink Green Tea Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Ready-To-Drink Green Tea Demand Share Forecast, 2019-2026
9. North America Ready-To-Drink Green Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Ready-To-Drink Green Tea Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
9.4.1. Supermarkets/Hypermarkets
9.4.2. Convenience Stores
9.4.3. Food Service
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
9.7.1. Flavored
9.7.2. Unflavored
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Ready-To-Drink Green Tea Demand Share Forecast, 2019-2026
10. Latin America Ready-To-Drink Green Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Ready-To-Drink Green Tea Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
10.4.1. Supermarkets/Hypermarkets
10.4.2. Convenience Stores
10.4.3. Food Service
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
10.7.1. Flavored
10.7.2. Unflavored
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Ready-To-Drink Green Tea Demand Share Forecast, 2019-2026
11. Europe Ready-To-Drink Green Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Ready-To-Drink Green Tea Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
11.4.1. Supermarkets/Hypermarkets
11.4.2. Convenience Stores
11.4.3. Food Service
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
11.7.1. Flavored
11.7.2. Unflavored
11.8. Basis Point Shar (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Ready-To-Drink Green Tea Demand Share, 2019-2026
12. Asia Pacific Ready-To-Drink Green Tea Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Ready-To-Drink Green Tea Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
12.4.1. Supermarkets/Hypermarkets
12.4.2. Convenience Stores
12.4.3. Food Service
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
12.7.1. Flavored
12.7.2. Unflavored
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Ready-To-Drink Green Tea Demand Share, 2019-2026
13. Middle East & Africa Ready-To-Drink Green Tea Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Ready-To-Drink Green Tea Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Ready-To-Drink Green Tea Market Size and Volume Forecast by Application
13.4.1. Supermarkets/Hypermarkets
13.4.2. Convenience Stores
13.4.3. Food Service
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Ready-To-Drink Green Tea Market Size and Volume Forecast by Type
13.7.1. Flavored
13.7.2. Unflavored
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Ready-To-Drink Green Tea Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Ready-To-Drink Green Tea Market: Market Share Analysis
14.2. Ready-To-Drink Green Tea Distributors and Customers
14.3. Ready-To-Drink Green Tea Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Coca-Cola
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Unilever
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Wahaha
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Vivid
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. OISHI GROUP
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. TG
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Yeo Hiap Seng
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. AriZona Beverages
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
