Market Overview:
The global retargeting software market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 13.5% from 2018 to 2030. The growth of the global retargeting software market can be attributed to the increasing demand for targeted marketing campaigns and rising adoption of retargeting software by small and medium-sized enterprises (SMEs). However, data privacy concerns may restrain the growth of the global retargeting software market during the forecast period. On basis on type, Cloud Based Retargeting Software is expected to hold a larger share in terms revenue contribution as compared to On Premises Retargeting Software during forecast period due its scalability and low TCO (Total Cost Of Ownership). Furthermore, Cloud Based RetARGETING SOFTWARE are easy-to-use with minimal IT infrastructure requirements which makes it more popular among SMEs as compared On Premises RETARGETING SOFTWARE that require significant set up cost & maintenance effort over time period . On basis on application Large Enterprises are expected have higher revenue share than SMEs during forecast period owing high spending capacity for sophisticated marketing tools such as RETARGETING SOFTWARE .
Product Definition:
Retargeting software helps businesses to re-engage with past website visitors. It places a cookie on the user's computer and then displays targeted ads to that user as they browse the web. This is an important tool for businesses as it allows them to reach out to people who have already shown an interest in their product or service.
Cloud Based:
Cloud-based software is a type of Software as a Service (SaaS) that provides shared resources allowing multiple users to access data from the same computer simultaneously. The SaaS model offers various advantages such as reduced costs, increased scalability, and flexibility. Cloud-based solutions are gaining traction in the marketing industry owing to benefits such as improved campaign effectiveness and higher return on investments.
On Premises:
On Premises is a software-as-a-service (SaaS) model that involves the installation of components on the customer's premises. The software can be installed either on a single computer or multiple computers depending upon the number of users and applications to be run at a time.
Application Insights:
SMEs application is expected to grow at a higher rate than that of large enterprises in the coming years. SMEs are considered as an essential part Retargeting Software market owing to their growing number and increasing need for marketing and advertising. For instance, in January 2019, SalesLoft launched a new feature named ¢â‚¬Å“Targeted Campaigns for Small Businesses¢â‚¬ which helps small businesses to create personalized ads and schedule them on Google Adwords.
The large enterprise segment is expected to witness significant growth over the forecast period due largely on account of their high spending power ability compared with other smaller companies or startups. Large enterprises have more resources such as time & money so they can invest more in digital marketing activities which includes retargeting software.
Regional Analysis:
North America is the most dominant regional market for retargeting software and will expand further at a steady CAGR from 2019 to 2030. The U.S. is the major contributor to this region owing to high adoption of digital marketing strategies by companies in this country, along with presence of key players such as Google and Facebook that are using retargeting ads on their platforms.
The Asia Pacific region is expected to witness significant growth over the forecast period owing to increasing number of internet users in countries such as India & China., along with growing awareness about digital marketing techniques among small & medium enterprises (SMEs). Furthermore, increased spending power among consumers dueRetargetting Software Market Size, By Region (Global), 2018 (%)to rising GDP growth rates in these economies has led marketers/ advertisers/ brands etc.to adopt more advanced advertising technologies.
Growth Factors:
- Increasing demand for online advertising and marketing
- Rising number of internet users
- Proliferation of smartphones and other mobile devices
- Growing adoption of retargeting software by small businesses
- Emergence of new technologies
Scope Of The Report
Report Attributes
Report Details
Report Title
Retargeting Software Market Research Report
By Type
Cloud Based, On Premises, Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018., Retargeting Softwar
By Application
Large Enterprises, SMEs, Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
By Companies
AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One, Retargeting Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Retargeting Software Market Report Segments:
The global Retargeting Software market is segmented on the basis of:
Types
Cloud Based, On Premises, Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018., Retargeting Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs, Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AdRoll
- Jabmo
- Outbrain
- SteelHouse
- Justuno
- Criteo
- Mailchimp
- ReTargeter
- OptiMonk
- Marin Software
- Retargeting
- Match2One
- Retargeting Softwar
Highlights of The Retargeting Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On Premises
- Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
- Retargeting Softwar
- By Application:
- Large Enterprises
- SMEs
- Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Retargeting Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Retargeting software is a marketing tool that helps businesses target and reach potential customers who have already interacted with their brand or product. It allows you to display ads to these individuals on other websites or apps, based on the things theyu2019ve previously done (or said) online. This can help you recapture lost sales and build new relationships with your current customers.
Some of the major players in the retargeting software market are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One, Retargeting Softwar.
The retargeting software market is expected to register a CAGR of 13.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Retargeting Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Retargeting Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Retargeting Software Market - Supply Chain
4.5. Global Retargeting Software Market Forecast
4.5.1. Retargeting Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Retargeting Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Retargeting Software Market Absolute $ Opportunity
5. Global Retargeting Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Retargeting Software Market Size and Volume Forecast by Type
5.3.1. Cloud Based
5.3.2. On Premises
5.3.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
5.3.4. Retargeting Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Retargeting Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Retargeting Software Market Size and Volume Forecast by Application
6.3.1. Large Enterprises
6.3.2. SMEs
6.3.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Retargeting Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Retargeting Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Retargeting Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Retargeting Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Retargeting Software Demand Share Forecast, 2019-2026
9. North America Retargeting Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Retargeting Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Retargeting Software Market Size and Volume Forecast by Application
9.4.1. Large Enterprises
9.4.2. SMEs
9.4.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Retargeting Software Market Size and Volume Forecast by Type
9.7.1. Cloud Based
9.7.2. On Premises
9.7.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
9.7.4. Retargeting Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Retargeting Software Demand Share Forecast, 2019-2026
10. Latin America Retargeting Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Retargeting Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Retargeting Software Market Size and Volume Forecast by Application
10.4.1. Large Enterprises
10.4.2. SMEs
10.4.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Retargeting Software Market Size and Volume Forecast by Type
10.7.1. Cloud Based
10.7.2. On Premises
10.7.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
10.7.4. Retargeting Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Retargeting Software Demand Share Forecast, 2019-2026
11. Europe Retargeting Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Retargeting Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Retargeting Software Market Size and Volume Forecast by Application
11.4.1. Large Enterprises
11.4.2. SMEs
11.4.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Retargeting Software Market Size and Volume Forecast by Type
11.7.1. Cloud Based
11.7.2. On Premises
11.7.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
11.7.4. Retargeting Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Retargeting Software Demand Share, 2019-2026
12. Asia Pacific Retargeting Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Retargeting Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Retargeting Software Market Size and Volume Forecast by Application
12.4.1. Large Enterprises
12.4.2. SMEs
12.4.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Retargeting Software Market Size and Volume Forecast by Type
12.7.1. Cloud Based
12.7.2. On Premises
12.7.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
12.7.4. Retargeting Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Retargeting Software Demand Share, 2019-2026
13. Middle East & Africa Retargeting Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Retargeting Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Retargeting Software Market Size and Volume Forecast by Application
13.4.1. Large Enterprises
13.4.2. SMEs
13.4.3. Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Retargeting Software Market Size and Volume Forecast by Type
13.7.1. Cloud Based
13.7.2. On Premises
13.7.3. Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.
13.7.4. Retargeting Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Retargeting Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Retargeting Software Market: Market Share Analysis
14.2. Retargeting Software Distributors and Customers
14.3. Retargeting Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. AdRoll
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Jabmo
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Outbrain
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. SteelHouse
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Justuno
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Criteo
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Mailchimp
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. ReTargeter
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. OptiMonk
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Marin Software
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Retargeting
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Match2One
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Retargeting Softwar
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
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