The global saltine cracker market is projected to reach USD 12.3 Billion by 2030, at a CAGR of 4.2% from 2021 to 2030. Increasing demand for processed foods and convenience products are driving the saltine cracker market globally. Consumers are shifting their preference from traditional food items to processed ones, owing to busy lifestyles and high-income population in emerging economies such as China and India; these factors are anticipated to drive the salty snack segment of the food industry over the forecast period. In addition, increasing health awareness among consumers has led many leading manufacturers in this sector to introduce healthier variants of salty snacks such as fat reduced or gluten free options that are rich in nutrients & protein content.; this factor will positively impact the saltine crackers market over the forecast period. However, high price of raw materials may hinder growth of this product category over the forecast period.
North America dominated the global saltine crackers market by region with a share of around 45% in 2017 on account of increased adoption rates for processed foods & convenience products coupled with significant spending power among its population. Moreover, people prefer North American type snack items because they find them more appetizing than other types which is also playing an important role in driving growth of this region’s market share over time.
The global online sales is projected at approximately USD 894 Million by 2030 end with a CAGR (2022 - 2030) exceeding 3%. The online sales segment accounts for 44% share across all regions (North America, Latin America, Europe), however it has been witnessing higher penetration rates than offline sales primarily due to ease in ordering process and increase usage rate among millennials.
Some of the major players in the global saltine crackers market include Mondelez International, Inc, General Mills, Inc, Potlatch Corporation, Lance Incorporated, Quaker Oats Company and Kellogg Company. The US accounts for the largest share in this region’s food & beverage industry owing to high per capita incomes as well as easy availability of processed food.
Europe accounted for shares exceeding 20% in 2017 due to presence of major manufacturers such as Mondelez International Inc, Nabisco (Kraft Foods) Company, PepsiCo Inc, Kellogg Co., and General Mills Inc; these companies have a strong product portfolio along with research & development capabilities which has helped them secure a strong position globally. Latin America also held significant shares owing to increasing awareness about healthy eating among consumers coupled with rapid urbanisation rates that are favoring the consumption of packaged food items over traditional ones.
Industry Growth Insights published a new data on “Saltine Cracker (Soda Cracker) Market”. The research report is titled “Saltine Cracker (Soda Cracker) Market research by Types (Wholemeal Saltine Cracker, Regular Saltine Cracker), By Applications (Online Sales, Offline Sales), By Players/Companies Mondelez International, Keebler, Grupo Nutresa, Nestle, Danone, Crown Confectionery, Ting Hsin International, Beijing Meidan”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Saltine Cracker (Soda Cracker) Market Research Report
By Type
Wholemeal Saltine Cracker, Regular Saltine Cracker
By Application
Online Sales, Offline Sales
By Companies
Mondelez International, Keebler, Grupo Nutresa, Nestle, Danone, Crown Confectionery, Ting Hsin International, Beijing Meidan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
243
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
 Industry Outlook.svg)
Global Saltine Cracker (Soda Cracker) Market Report Segments:
The global Saltine Cracker (Soda Cracker) market is segmented on the basis of:
Types
Wholemeal Saltine Cracker, Regular Saltine Cracker
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Mondelez International
- Keebler
- Grupo Nutresa
- Nestle
- Danone
- Crown Confectionery
- Ting Hsin International
- Beijing Meidan
 Market Overview.svg)
Highlights of The Saltine Cracker (Soda Cracker) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Wholemeal Saltine Cracker
- Regular Saltine Cracker
- By Application:
- Online Sales
- Offline Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Saltine Cracker (Soda Cracker) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Saltine crackers are a type of cracker that is made from salt, flour, and water.
Some of the major companies in the saltine cracker (soda cracker) market are Mondelez International, Keebler, Grupo Nutresa, Nestle, Danone, Crown Confectionery, Ting Hsin International, Beijing Meidan.
The saltine cracker (soda cracker) market is expected to grow at a compound annual growth rate of 4.2%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Saltine Cracker (Soda Cracker) Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Saltine Cracker (Soda Cracker) Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Saltine Cracker (Soda Cracker) Market - Supply Chain
4.5. Global Saltine Cracker (Soda Cracker) Market Forecast
4.5.1. Saltine Cracker (Soda Cracker) Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Saltine Cracker (Soda Cracker) Market Size (000 Units) and Y-o-Y Growth
4.5.3. Saltine Cracker (Soda Cracker) Market Absolute $ Opportunity
5. Global Saltine Cracker (Soda Cracker) Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
5.3.1. Wholemeal Saltine Cracker
5.3.2. Regular Saltine Cracker
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Saltine Cracker (Soda Cracker) Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
6.3.1. Online Sales
6.3.2. Offline Sales
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Saltine Cracker (Soda Cracker) Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Saltine Cracker (Soda Cracker) Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Saltine Cracker (Soda Cracker) Demand Share Forecast, 2019-2026
9. North America Saltine Cracker (Soda Cracker) Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
9.4.1. Online Sales
9.4.2. Offline Sales
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
9.7.1. Wholemeal Saltine Cracker
9.7.2. Regular Saltine Cracker
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Saltine Cracker (Soda Cracker) Demand Share Forecast, 2019-2026
10. Latin America Saltine Cracker (Soda Cracker) Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
10.4.1. Online Sales
10.4.2. Offline Sales
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
10.7.1. Wholemeal Saltine Cracker
10.7.2. Regular Saltine Cracker
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Saltine Cracker (Soda Cracker) Demand Share Forecast, 2019-2026
11. Europe Saltine Cracker (Soda Cracker) Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
11.4.1. Online Sales
11.4.2. Offline Sales
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
11.7.1. Wholemeal Saltine Cracker
11.7.2. Regular Saltine Cracker
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Saltine Cracker (Soda Cracker) Demand Share, 2019-2026
12. Asia Pacific Saltine Cracker (Soda Cracker) Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
12.4.1. Online Sales
12.4.2. Offline Sales
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
12.7.1. Wholemeal Saltine Cracker
12.7.2. Regular Saltine Cracker
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Saltine Cracker (Soda Cracker) Demand Share, 2019-2026
13. Middle East & Africa Saltine Cracker (Soda Cracker) Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Application
13.4.1. Online Sales
13.4.2. Offline Sales
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Saltine Cracker (Soda Cracker) Market Size and Volume Forecast by Type
13.7.1. Wholemeal Saltine Cracker
13.7.2. Regular Saltine Cracker
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Saltine Cracker (Soda Cracker) Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Saltine Cracker (Soda Cracker) Market: Market Share Analysis
14.2. Saltine Cracker (Soda Cracker) Distributors and Customers
14.3. Saltine Cracker (Soda Cracker) Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Mondelez International
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Keebler
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Grupo Nutresa
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Nestle
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Danone
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Crown Confectionery
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Ting Hsin International
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Beijing Meidan
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
