The global sanitary towel market is projected to reach USD 18.80 billion by 2030, at a CAGR of 4.8% from 2021 to 2030. The global sanitary towel market is largely driven by the growth in population, increasing awareness about personal hygiene and changing lifestyles across various regions of the world. Moreover, an increase in disposable income among people and increased use of disposable products have also contributed to the growth of this market over the forecast period. The demand for sanitary towels during daytime use is expected to grow at a higher rate than night time use due to changes in lifestyle patterns among people as well as improved awareness about personal hygiene and sanitation practices.
The global sanitary towel market based on type is segmented into two major types: thick and thin (the latter being more popular). Among them, thin sanitary towels are highly preferred due to its ability to conform well with body shape while ensuring that it does not cause any discomfort or embarrassment during usage. Thin towels are also comparatively less expensive when compared with their thick counterparts owing their high production volumes and low raw material costs which make them affordable for consumers belonging from all socioeconomic strata worldwide; therefore they are widely used during nighttime hours owing their absorption capacity more than twice than that of thick towels which makes them ideal for absorbing blood flow at night time when a person's menstruation cycle occurs.
The global sanitary towel market is segmented into four regions: North America, Europe, Asia-Pacific and Rest of the World (RoW). Among these, North America has the largest share in the global sanitary towel market. The United States is a prominent manufacturer and consumer of personal care products including sanitary towels. The leading players in this region are Kimberly-Clark Corporation, Procter & Gamble Company, SCA Hygiene Products AB and Unilever NV.
Some of the key players operating in this market are Kimberly-Clark Corporation (US), Procter & Gamble (US), SCA (Sweden), Unilever Plc., Hanesbrands Inc, Procter & Gamble Company (P&G) Inc, Johnson & Johnson, Berkshire Hathaway Inc, COTTONELLE COMPANY LP, Kotex LLC, Sara Lee Corporation Plc., Kimberly-Clark Corporation (KCC), SCA HYGIENE PRODUCTS AB, TENA Women Products Ltd, Kao Corp.
Industry Growth Insights published a new data on “Sanitary Towel Market”. The research report is titled “Sanitary Towel Market research by Types (Thick, Thin), By Applications (Daytime Use, Night Use), By Players/Companies Sofy, Kimberly Clark, Kotex, Kao, Procter & Gamble, Always, Stayfree, Poise, Seventh Generation, Maxim Hygiene Products, Unicharm, Playtex, PurCotton, Merries”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Sanitary Towel Market Research Report
By Type
Thick, Thin
By Application
Daytime Use, Night Use
By Companies
Sofy, Kimberly Clark, Kotex, Kao, Procter & Gamble, Always, Stayfree, Poise, Seventh Generation, Maxim Hygiene Products, Unicharm, Playtex, PurCotton, Merries
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Sanitary Towel Market Report Segments:
The global Sanitary Towel market is segmented on the basis of:
Types
Thick, Thin
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Daytime Use, Night Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sofy
- Kimberly Clark
- Kotex
- Kao
- Procter & Gamble
- Always
- Stayfree
- Poise
- Seventh Generation
- Maxim Hygiene Products
- Unicharm
- Playtex
- PurCotton
- Merries
Highlights of The Sanitary Towel Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Thick
- Thin
- By Application:
- Daytime Use
- Night Use
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sanitary Towel Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A sanitary towel is a cloth that is used to clean the body after using the bathroom. It is made of absorbent material and has a waterproof backing.
Some of the key players operating in the sanitary towel market are Sofy, Kimberly Clark, Kotex, Kao, Procter & Gamble, Always, Stayfree, Poise, Seventh Generation, Maxim Hygiene Products, Unicharm, Playtex, PurCotton, Merries.
The sanitary towel market is expected to register a CAGR of 4.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Sanitary Towel Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Sanitary Towel Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Sanitary Towel Market - Supply Chain
4.5. Global Sanitary Towel Market Forecast
4.5.1. Sanitary Towel Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Sanitary Towel Market Size (000 Units) and Y-o-Y Growth
4.5.3. Sanitary Towel Market Absolute $ Opportunity
5. Global Sanitary Towel Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Sanitary Towel Market Size and Volume Forecast by Type
5.3.1. Thick
5.3.2. Thin
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Sanitary Towel Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Sanitary Towel Market Size and Volume Forecast by Application
6.3.1. Daytime Use
6.3.2. Night Use
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Sanitary Towel Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Sanitary Towel Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Sanitary Towel Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Sanitary Towel Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Sanitary Towel Demand Share Forecast, 2019-2026
9. North America Sanitary Towel Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Sanitary Towel Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Sanitary Towel Market Size and Volume Forecast by Application
9.4.1. Daytime Use
9.4.2. Night Use
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Sanitary Towel Market Size and Volume Forecast by Type
9.7.1. Thick
9.7.2. Thin
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Sanitary Towel Demand Share Forecast, 2019-2026
10. Latin America Sanitary Towel Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Sanitary Towel Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Sanitary Towel Market Size and Volume Forecast by Application
10.4.1. Daytime Use
10.4.2. Night Use
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Sanitary Towel Market Size and Volume Forecast by Type
10.7.1. Thick
10.7.2. Thin
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Sanitary Towel Demand Share Forecast, 2019-2026
11. Europe Sanitary Towel Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Sanitary Towel Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Sanitary Towel Market Size and Volume Forecast by Application
11.4.1. Daytime Use
11.4.2. Night Use
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Sanitary Towel Market Size and Volume Forecast by Type
11.7.1. Thick
11.7.2. Thin
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Sanitary Towel Demand Share, 2019-2026
12. Asia Pacific Sanitary Towel Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Sanitary Towel Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Sanitary Towel Market Size and Volume Forecast by Application
12.4.1. Daytime Use
12.4.2. Night Use
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Sanitary Towel Market Size and Volume Forecast by Type
12.7.1. Thick
12.7.2. Thin
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Sanitary Towel Demand Share, 2019-2026
13. Middle East & Africa Sanitary Towel Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Sanitary Towel Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Sanitary Towel Market Size and Volume Forecast by Application
13.4.1. Daytime Use
13.4.2. Night Use
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Sanitary Towel Market Size and Volume Forecast by Type
13.7.1. Thick
13.7.2. Thin
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Sanitary Towel Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Sanitary Towel Market: Market Share Analysis
14.2. Sanitary Towel Distributors and Customers
14.3. Sanitary Towel Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Sofy
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kimberly Clark
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Kotex
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Kao
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Procter & Gamble
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Always
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Stayfree
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Poise
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Seventh Generation
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Maxim Hygiene Products
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Unicharm
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Playtex
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. PurCotton
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Merries
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
