Market Overview:
The global set-top box (STB) market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The digital cable segment holds a comparatively larger share in the global market, which accounts for about 40%. The residential use holds an important share in terms of applications and accounts for 81% of the market share. North America dominates the global STB market, followed by Europe and Asia Pacific.
 Industry Outlook.svg)
Product Definition:
A set-top box (STB) is a device that sits on top of or plugged into a television and allows users to stream video content, such as movies and TV shows, from the Internet onto their TVs.
The importance of STBs is that they provide an easy way for people to watch streaming video content on their TVs without having to use a computer. This makes it possible for people to watch streaming videos without having to sit in front of a computer screen.
Digital Cable:
Digital cable is a transmission channel that delivers programs and other content in the form of digital signals over existing coaxial cables, optical fiber networks or wireless connections. The term “digital cable” has been used to refer to several different technologies and systems.
Satellite digital:
Satellite digital is a technology that enables receiving broadcast signals through satellite without the need for an antenna. It uses direct-to-home broadcasting (DTH) and direct broadcast satellite services, which are transmitted from a transmitting station to the home or business location of the consumer via an optical fiber cable.
Application Insights:
The commercial use segment is expected to expand at the highest CAGR of XX% over the forecast period. The growth can be attributed to an increase in number of cable and satellite TV installations in commercial spaces, such as hotels, hospitals, educational institutes and corporate offices. Moreover, growing penetration of STB with OTT services is driving the demand for set-top boxes (STBs).
The residential use segment accounted for a share of 19% in 2017 owing to increasing adoption rate among consumers who have cut their ties with traditional television service providers and are now using internet Protocol Television (IPTV) or Over-the-Top (OTT) services for watching movies & shows on various devices including smart TVs & set top boxes (STBs).
Regional Analysis:
North America is expected to be the key regional market over the forecast period. The growth of this region can be attributed to increasing penetration of digital cable in U.S., which has resulted in an increase in demand for STB. Furthermore, growing trend of OTT media and rising disposable income are also driving the growth of this region.
The Middle East & Africa (MEA) market is projected to grow at a lucrative rate during the same period owing to rise in investments from various governments towards infrastructure development along with high demand for advanced set top boxes (ASTBs).
Growth Factors:
- Increasing demand for over-the-top (OTT) content: The popularity of OTT services such as Netflix, Hulu, and Amazon Prime is driving the demand for STBs.
- Proliferation of 4K content: With the increasing adoption of 4K TVs, the demand for STBs that support 4K resolution is also rising.
- Emergence of new streaming platforms: Several new streaming platforms are emerging in the market, which is fueling the growth of STB market.
- Growing trend of cord cutting: The growing trend of cord cutting is encouraging people to switch to streaming services instead of traditional cable TV subscriptions, thereby boosting the growth prospects for STB market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Set-Top Box (STB) Market Research Report
By Type
Digital Cable, Satellite digital, Terrestrial digital, IPTV, Others, The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
By Application
Residential Use, Commercial Use, The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
By Companies
Arris (Pace), Technicolor (Cisco), Echostar, Apple, Huawei, Humax, Sagemcom, Skyworth Digital, Samsung, Jiuzhou, ZTE, Changhong, Coship, Yinhe, Roku, Unionman, Netgem, Hisense
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Set-Top Box (STB) Market Report Segments:
The global Set-Top Box (STB) market is segmented on the basis of:
Types
Digital Cable, Satellite digital, Terrestrial digital, IPTV, Others, The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Residential Use, Commercial Use, The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Arris (Pace)
- Technicolor (Cisco)
- Echostar
- Apple
- Huawei
- Humax
- Sagemcom
- Skyworth Digital
- Samsung
- Jiuzhou
- ZTE
- Changhong
- Coship
- Yinhe
- Roku
- Unionman
- Netgem
- Hisense
 Market Overview.svg)
Highlights of The Set-Top Box (STB) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Digital Cable
- Satellite digital
- Terrestrial digital
- IPTV
- Others
- The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
- By Application:
- Residential Use
- Commercial Use
- The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Set-Top Box (STB) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A set-top box is a type of digital media player that allows users to watch television programs and movies using streaming services such as Netflix, Hulu, and Amazon Prime Video.
Some of the major companies in the set-top box (stb) market are Arris (Pace), Technicolor (Cisco), Echostar, Apple, Huawei, Humax, Sagemcom, Skyworth Digital, Samsung, Jiuzhou, ZTE, Changhong, Coship, Yinhe, Roku, Unionman, Netgem, Hisense.
The set-top box (stb) market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Set-Top Box (STB) Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Set-Top Box (STB) Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Set-Top Box (STB) Market - Supply Chain
4.5. Global Set-Top Box (STB) Market Forecast
4.5.1. Set-Top Box (STB) Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Set-Top Box (STB) Market Size (000 Units) and Y-o-Y Growth
4.5.3. Set-Top Box (STB) Market Absolute $ Opportunity
5. Global Set-Top Box (STB) Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Set-Top Box (STB) Market Size and Volume Forecast by Type
5.3.1. Digital Cable
5.3.2. Satellite digital
5.3.3. Terrestrial digital
5.3.4. IPTV
5.3.5. Others
5.3.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Set-Top Box (STB) Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Set-Top Box (STB) Market Size and Volume Forecast by Application
6.3.1. Residential Use
6.3.2. Commercial Use
6.3.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Set-Top Box (STB) Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Set-Top Box (STB) Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Set-Top Box (STB) Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Set-Top Box (STB) Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Set-Top Box (STB) Demand Share Forecast, 2019-2026
9. North America Set-Top Box (STB) Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Set-Top Box (STB) Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Set-Top Box (STB) Market Size and Volume Forecast by Application
9.4.1. Residential Use
9.4.2. Commercial Use
9.4.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Set-Top Box (STB) Market Size and Volume Forecast by Type
9.7.1. Digital Cable
9.7.2. Satellite digital
9.7.3. Terrestrial digital
9.7.4. IPTV
9.7.5. Others
9.7.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Set-Top Box (STB) Demand Share Forecast, 2019-2026
10. Latin America Set-Top Box (STB) Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Set-Top Box (STB) Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Set-Top Box (STB) Market Size and Volume Forecast by Application
10.4.1. Residential Use
10.4.2. Commercial Use
10.4.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Set-Top Box (STB) Market Size and Volume Forecast by Type
10.7.1. Digital Cable
10.7.2. Satellite digital
10.7.3. Terrestrial digital
10.7.4. IPTV
10.7.5. Others
10.7.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Set-Top Box (STB) Demand Share Forecast, 2019-2026
11. Europe Set-Top Box (STB) Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Set-Top Box (STB) Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Set-Top Box (STB) Market Size and Volume Forecast by Application
11.4.1. Residential Use
11.4.2. Commercial Use
11.4.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Set-Top Box (STB) Market Size and Volume Forecast by Type
11.7.1. Digital Cable
11.7.2. Satellite dgital
11.7.3. Terrestrial digital
11.7.4. IPTV
11.7.5. Others
11.7.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Set-Top Box (STB) Demand Share, 2019-2026
12. Asia Pacific Set-Top Box (STB) Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Set-Top Box (STB) Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Set-Top Box (STB) Market Size and Volume Forecast by Application
12.4.1. Residential Use
12.4.2. Commercial Use
12.4.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Set-Top Box (STB) Market Size and Volume Forecast by Type
12.7.1. Digital Cable
12.7.2. Satellite digital
12.7.3. Terrestrial digital
12.7.4. IPTV
12.7.5. Others
12.7.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Set-Top Box (STB) Demand Share, 2019-2026
13. Middle East & Africa Set-Top Box (STB) Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Set-Top Box (STB) Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Set-Top Box (STB) Market Size and Volume Forecast by Application
13.4.1. Residential Use
13.4.2. Commercial Use
13.4.3. The residential use holds an important share in terms of applications, and accounts for 81% of the market share.
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Set-Top Box (STB) Market Size and Volume Forecast by Type
13.7.1. Digital Cable
13.7.2. Satellite digital
13.7.3. Terrestrial digital
13.7.4. IPTV
13.7.5. Others
13.7.6. The segment of digital cable holds a comparatively larger share in global market, which accounts for about 40%.
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Set-Top Box (STB) Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Set-Top Box (STB) Market: Market Share Analysis
14.2. Set-Top Box (STB) Distributors and Customers
14.3. Set-Top Box (STB) Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Arris (Pace)
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Technicolor (Cisco)
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Echostar
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Apple
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Huawei
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Humax
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Sagemcom
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Skyworth Digital
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Samsung
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Jiuzhou
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. ZTE
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Changhong
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Coship
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Yinhe
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Roku
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Unionman
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Netgem
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Hisense
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
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