Market Overview:
The global smart TV software market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for smart TVs and the growing trend of internet of things (IoT). In terms of type, the global smart TV software market is segmented into Android software, Linux software, and Smart TV Software. Android software held a major share in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to the increasing demand for Android-based smart TVs across regions. In terms of application, OEM accounted for a major share in 2017 and is expected to maintain its dominance during the forecast period.
Product Definition:
A Smart TV is a television set with integrated Internet and Web 2.0 features, as well as advanced functions such as the ability to run applications, play games, connect to social networks and browse the web.
Android Software:
Android is a software platform for mobile devices, including smartphones and tablets. It is an operating system designed primarily for mobile-based devices. With the advent of Android-powered smartphones and tablets, the demand for this OS has witnessed tremendous growth in recent years; it is now also being used in smart TVs as well.
Linux Software:
Linux software is a free and open source operating system which is used in smart TV software. It provides the ability to access content from different sources such as YouTube, Hulu Plus, Netflix and others. The major advantage of using Linux over Windows or Mac OS is that it allows the users to choose what they want to watch; therefore, providing more flexibility for consumers.
Application Insights:
The OEM segment dominated the global smart TV software market in 2017 and is expected to maintain its dominance over the forecast period. The high share of this segment can be attributed to the fact that most of the manufacturers are using their own developed OS for smart TVs. For instance, TCL Corporation, one of the leading television manufacturing companies in China has developed its ¢â‚¬ËœKodi¢â‚¬â„¢ operating system which is based on Android and Linux platforms for itssmart TVs.
However, aftermarket application is expected to grow at a significant rate during future owing to growing demand from consumers who have purchased previous generation sets but are still using them as media players due to lack of interest in switching over from traditional televisions set-top boxes (STB).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing penetration of smart TVs, rising demand for online content, and growing adoption of third-party applications. Europe accounted for a significant share in the global market owing to high demand from countries such as Germany and U.K., where Google Chromecast was launched earlier this year (2017). Moreover, increasing number of smart TV users is also expected to drive growth in this region over the forecast period. Asia Pacific is anticipated to witness considerable growth during the forecast years due to increased spending on connected devices and digital media content across emerging economies such as India and China (DMC).
Growth Factors:
- Increasing demand for Smart TVs from the consumer segment
- Proliferation of 4K and 8K content
- Growing demand for over-the-top (OTT) services
- Development of innovative features and functionalities by TV manufacturers
- Emergence of new business models such as subscription video on demand (SVOD)
Scope Of The Report
Report Attributes
Report Details
Report Title
Smart TV Software Market Research Report
By Type
Android Software, Linux Software, Smart TV Softwar
By Application
OEM, Aftermarket
By Companies
Samsung Electronics, Vizio, Sony, LG Electronics, Panasonic, Hisense, TCL, Sharp, Smart TV Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Smart TV Software Market Report Segments:
The global Smart TV Software market is segmented on the basis of:
Types
Android Software, Linux Software, Smart TV Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
OEM, Aftermarket
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Samsung Electronics
- Vizio
- Sony
- LG Electronics
- Panasonic
- Hisense
- TCL
- Sharp
- Smart TV Softwar
Highlights of The Smart TV Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Android Software
- Linux Software
- Smart TV Softwar
- By Application:
- OEM
- Aftermarket
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Smart TV Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Smart TV software is the operating system and applications that run on a Smart TV.
Some of the key players operating in the smart tv software market are Samsung Electronics, Vizio, Sony, LG Electronics, Panasonic, Hisense, TCL, Sharp, Smart TV Softwar.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smart TV Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smart TV Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smart TV Software Market - Supply Chain
4.5. Global Smart TV Software Market Forecast
4.5.1. Smart TV Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smart TV Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Smart TV Software Market Absolute $ Opportunity
5. Global Smart TV Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Smart TV Software Market Size and Volume Forecast by Type
5.3.1. Android Software
5.3.2. Linux Software
5.3.3. Smart TV Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Smart TV Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Smart TV Software Market Size and Volume Forecast by Application
6.3.1. OEM
6.3.2. Aftermarket
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Smart TV Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Smart TV Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Smart TV Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Smart TV Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Smart TV Software Demand Share Forecast, 2019-2026
9. North America Smart TV Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Smart TV Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Smart TV Software Market Size and Volume Forecast by Application
9.4.1. OEM
9.4.2. Aftermarket
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Smart TV Software Market Size and Volume Forecast by Type
9.7.1. Android Software
9.7.2. Linux Software
9.7.3. Smart TV Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Smart TV Software Demand Share Forecast, 2019-2026
10. Latin America Smart TV Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Smart TV Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Smart TV Software Market Size and Volume Forecast by Application
10.4.1. OEM
10.4.2. Aftermarket
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Smart TV Software Market Size and Volume Forecast by Type
10.7.1. Android Software
10.7.2. Linux Software
10.7.3. Smart TV Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Smart TV Software Demand Share Forecast, 2019-2026
11. Europe Smart TV Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Smart TV Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Smart TV Software Market Size and Volume Forecast by Application
11.4.1. OEM
11.4.2. Aftermarket
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Smart TV Software Market Size and Volume Forecast by Type
11.7.1. Android Software
11.7.2. Linux Software
11.7.3. Smart TV Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Smart TV Software Demand Share, 2019-2026
12. Asia Pacific Smart TV Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Smart TV Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Smart TV Software Market Size and Volume Forecast by Application
12.4.1. OEM
12.4.2. Aftermarket
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Smart TV Software Market Size and Volume Forecast by Type
12.7.1. Android Software
12.7.2. Linux Software
12.7.3. Smart TV Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Smart TV Software Demand Share, 2019-2026
13. Middle East & Africa Smart TV Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Smart TV Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Smart TV Software Market Size and Volume Forecast by Application
13.4.1. OEM
13.4.2. Aftermarket
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Smart TV Software Market Size and Volume Forecast by Type
13.7.1. Android Software
13.7.2. Linux Software
13.7.3. Smart TV Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Smart TV Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Smart TV Software Market: Market Share Analysis
14.2. Smart TV Software Distributors and Customers
14.3. Smart TV Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Samsung Electronics
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Vizio
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Sony
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. LG Electronics
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Panasonic
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Hisense
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. TCL
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Sharp
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Smart TV Softwar
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook