Market Overview:
The global smart TV sticks market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for smart TVs and the growing trend of cord-cutting. In terms of type, the global smart TV sticks market is segmented into non-4K, 4K and above. The 4K and above segment is expected to grow at a higher CAGR than other segments during the forecast period. This can be attributed to the increasing demand for high-resolution content among consumers. In terms of application, the global smart TV sticks market is segmented into household and commercial applications.
Product Definition:
A smart TV stick is a type of media streaming device that is small enough to fit into an HDMI port on a television. They are typically powered by Android or iOS operating systems and allow users to stream content from services like Netflix, Hulu, and Amazon Prime Video. Some also offer access to live television channels.
Non-4K:
Non-4K is a term used for the resolution that does not meet the minimum requirements set by the Blu-ray Disc Association. The standard defines four different levels of video quality, starting with HD (High Definition) and going up to 4K (Ultra High Definition). Level 1 being SD (Standard definition), level 2 being 720p, level 3 being 1080i and level 4 being 4K/UHD.
4K and Above:
4K and above is used in smart TV sticks to mean Ultra High Definition (UHD) resolution. UHD has four times the number of pixels as compared to full HD (FHD) and three times the number of pixels as compared to SD. The term “4K” is often used interchangeably with “UHD”, but technically, there's a difference between them.
Application Insights:
The commercial application segment dominated the global smart TV sticks market in 2017. The growth of the segment can be attributed to a rise in demand for high-end features, such as access to premium content and online streaming services. Moreover, increasing number of OTT services has increased the adoption rate of smart TV sticks among service providers. As a result, consumers are flocking towards these devices for accessing internet-based applications on their TVs without having to use a remote control or smartphone app.
Household is expected to be one of the fastest growing segments over the forecast period owing to rising demand from first time buyers and young couples looking for affordable housing schemes with modern amenities including smart TVs installed at homes.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing penetration of 4K TVs, high disposable income, and growing adoption of smart TV sticks for streaming content from different sources such as Netflix, Hulu Plus and HBO Now. Europe accounted for more than 25% share in 2017 owing to rising demand for on-demand content across countries such as Germany, U.K., France and Italy among others that support HDR10 or Dolby Vision HDR format along with High Dynamic Range technology supported by Sony Corporation's Android TV operating system platform or Amazon Fire OS platform installed on Samsung Smart TVs running latest firmware version available globally.
Growth Factors:
- Increasing demand for smart TVs and the growing trend of internet-connected televisions.
- The increasing availability of low-cost Smart TV sticks that can turn any television into a smart TV.
- The growing popularity of streaming services such as Netflix, Hulu, and Amazon Prime Video which are driving the demand for Smart TV sticks.
- The increasing use of voice assistants such as Google Assistant and Amazon Alexa which are making it easier to control smart TVs using voice commands.
Scope Of The Report
Report Attributes
Report Details
Report Title
Smart TV Sticks Market Research Report
By Type
Non-4K, 4K and Above
By Application
Household, Commercial
By Companies
Roku, Sky PLC (Now TV), ASUSTeK Computer, Shenzhen Rikomagic Tech, Dongguan Sonicway Electrical Appliance, Shenzhen Tomato Technology, CloudWalker Streaming Technologies
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Smart TV Sticks Market Report Segments:
The global Smart TV Sticks market is segmented on the basis of:
Types
Non-4K, 4K and Above
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Roku
- Sky PLC (Now TV)
- ASUSTeK Computer
- Shenzhen Rikomagic Tech
- Dongguan Sonicway Electrical Appliance
- Shenzhen Tomato Technology
- CloudWalker Streaming Technologies
Highlights of The Smart TV Sticks Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Non-4K
- 4K and Above
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Smart TV Sticks Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Smart TV Sticks are a new type of input device that allow users to control their TVs with their hands. They work by connecting to the TV over Wi-Fi and using an app on your smartphone or tablet. The sticks come in different shapes and sizes, so they can be used with any TV.
Some of the major players in the smart tv sticks market are Roku, Sky PLC (Now TV), ASUSTeK Computer, Shenzhen Rikomagic Tech, Dongguan Sonicway Electrical Appliance, Shenzhen Tomato Technology, CloudWalker Streaming Technologies.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smart TV Sticks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smart TV Sticks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smart TV Sticks Market - Supply Chain
4.5. Global Smart TV Sticks Market Forecast
4.5.1. Smart TV Sticks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smart TV Sticks Market Size (000 Units) and Y-o-Y Growth
4.5.3. Smart TV Sticks Market Absolute $ Opportunity
5. Global Smart TV Sticks Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Smart TV Sticks Market Size and Volume Forecast by Type
5.3.1. Non-4K
5.3.2. 4K and Above
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Smart TV Sticks Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Smart TV Sticks Market Size and Volume Forecast by Application
6.3.1. Household
6.3.2. Commercial
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Smart TV Sticks Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Smart TV Sticks Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Smart TV Sticks Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Smart TV Sticks Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Smart TV Sticks Demand Share Forecast, 2019-2026
9. North America Smart TV Sticks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Smart TV Sticks Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Smart TV Sticks Market Size and Volume Forecast by Application
9.4.1. Household
9.4.2. Commercial
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Smart TV Sticks Market Size and Volume Forecast by Type
9.7.1. Non-4K
9.7.2. 4K and Above
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Smart TV Sticks Demand Share Forecast, 2019-2026
10. Latin America Smart TV Sticks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Smart TV Sticks Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Smart TV Sticks Market Size and Volume Forecast by Application
10.4.1. Household
10.4.2. Commercial
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Smart TV Sticks Market Size and Volume Forecast by Type
10.7.1. Non-4K
10.7.2. 4K and Above
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Smart TV Sticks Demand Share Forecast, 2019-2026
11. Europe Smart TV Sticks Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Smart TV Sticks Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Smart TV Sticks Market Size and Volume Forecast by Application
11.4.1. Household
11.4.2. Commercial
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Smart TV Sticks Market Size and Volume Forecast by Type
11.7.1. Non-4K
11.7.2. 4K and Above
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
1.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Smart TV Sticks Demand Share, 2019-2026
12. Asia Pacific Smart TV Sticks Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Smart TV Sticks Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Smart TV Sticks Market Size and Volume Forecast by Application
12.4.1. Household
12.4.2. Commercial
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Smart TV Sticks Market Size and Volume Forecast by Type
12.7.1. Non-4K
12.7.2. 4K and Above
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Smart TV Sticks Demand Share, 2019-2026
13. Middle East & Africa Smart TV Sticks Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Smart TV Sticks Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Smart TV Sticks Market Size and Volume Forecast by Application
13.4.1. Household
13.4.2. Commercial
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Smart TV Sticks Market Size and Volume Forecast by Type
13.7.1. Non-4K
13.7.2. 4K and Above
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Smart TV Sticks Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Smart TV Sticks Market: Market Share Analysis
14.2. Smart TV Sticks Distributors and Customers
14.3. Smart TV Sticks Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Roku
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Sky PLC (Now TV)
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. ASUSTeK Computer
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Shenzhen Rikomagic Tech
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Dongguan Sonicway Electrical Appliance
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Shenzhen Tomato Technology
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. CloudWalker Streaming Technologies
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook