Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Smart Watch Market by Type (Extension Smart Watch, Standalone Smart Watch, Hybrid Smart Watch), By Application (Adult, Old Man, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Smart Watch Market by Type (Extension Smart Watch, Standalone Smart Watch, Hybrid Smart Watch), By Application (Adult, Old Man, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130295 3300 Consumer Goods 377 240 Pages 4.8 (45)

Market Overview:

The global smart watch market is expected to register a CAGR of 10.8% during the forecast period, 2018-2030. The market growth can be attributed to the increasing demand for standalone and extension smart watches across different applications, such as adult, old man, and children. Additionally, the rising adoption of hybrid smart watches among consumers is also propelling the growth of this market. Regionally, North America dominates the global smart watch market with a share of more than 30%. This region is followed by Europe and Asia Pacific respectively. However, Asia Pacific is expected to witness highest CAGR during the forecast period owing to increasing demand from countries such as China and India.

Global Smart Watch Industry Outlook

Product Definition:

A smartwatch is a wearable computer in the form of a wristwatch. A smartwatch can be used to make phone calls, receive texts and emails, track fitness activity and heart rate, control music playback on smartphones, and much more.

Extension Smart Watch:

Extension smart watch is a device that enhances the functionality of a normal wristwatch by adding extra features without affecting its form. It's an external hardware add-on, which is compatible with most of the modern day smartwatches such as Samsung Gear, Sony SmartWatch and LG G Watch. The market for extension smart watches has seen tremendous growth over the past few years owing to increasing demand for wearable technology and mobile applications along with rapid technological advancements in this sector.

Standalone Smart Watch:

Smart watch is a wrist-worn wearable device that provides information about heart rate, calls, texts and emails, fitness tracking and other useful features. Standalone smart watches are those which have all the features of smartphones in it. It has GPS navigation system like a smartphone but it also has some additional functions such as calling and messaging which is not available with a smartphone alone.

Application Insights:

The application segment includes adult, old man, and children. The old man application is expected to dominate the global smart watch market with a share of over 40% in 2017. This can be attributed to the increasing geriatric population across the globe. A large proportion of this demographic lives alone and has declining physical and mental health due to social isolation which encourages them to use technology for connecting with friends and family members. As a result, wearable devices such as smartwatches are gaining popularity among this age group which was not prevalent a few years ago when smartphones were still considered an expensive luxury only available on high-end phones.

Regional Analysis:

The Asia Pacific region dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The growth can be attributed to increasing product penetration and rising disposable income of consumers in emerging economies, such as China and India. In addition, growing popularity of wearable devices among tech-savvy millennials will drive regional demand further.

North America is projected to witness significant growth over the next eight years owing to increasing adoption of smart home technology coupled with rapid technological advancements across various industries, including healthcare & fitness, automotive & transportation, consumer electronics etc. Moreover, presence of prominent players in this region will also help boost market development across this region. For instance; Apple Inc., Samsung Electronics Co., LG Electronics Inc., Google LLC are some prominent companies based out of U.S that have successfully penetrated into the North American regional market for smart watches thus far (2017).

Growth Factors:

  • Increasing demand for wearable devices: The global market for wearable devices is expected to grow at a CAGR of 29.4% from 2016 to 2020, reaching 0.9 billion by 2020. This growth can be attributed to the increasing demand for smart watches and other wearable devices from consumers and enterprises alike.
  • Proliferation of low-cost sensors: The miniaturization of sensors and the decreasing cost of these sensors is aiding in the proliferation of wearables, especially smart watches. This will help drive down the overall cost of these devices, making them more affordable for consumers.
  • Growing popularity of fitness trackers: Fitness trackers are one of the most popular types of wearables and account for a large share (around 60%)of the total wearable device market revenue . As people become more health conscious, we can expect this segment to grow further in popularity, driving up sales volumes and revenues for smart watch manufacturers .

Scope Of The Report

Report Attributes

Report Details

Report Title

Smart Watch Market Research Report

By Type

Extension Smart Watch, Standalone Smart Watch, Hybrid Smart Watch

By Application

Adult, Old Man, Children

By Companies

Fitbit, Samsung Electronics, Sony, Garmin, Fossil Group, Huawei Technologies, Xiaomi, Nokia, LG Electronics

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Smart Watch Market Report Segments:

The global Smart Watch market is segmented on the basis of:


Extension Smart Watch, Standalone Smart Watch, Hybrid Smart Watch

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Adult, Old Man, Children

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Fitbit
  2. Samsung Electronics
  3. Sony
  4. Garmin
  5. Fossil Group
  6. Huawei Technologies
  7. Xiaomi
  8. Nokia
  9. LG Electronics

Global Smart Watch Market Overview

Highlights of The Smart Watch Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Extension Smart Watch
    2. Standalone Smart Watch
    3. Hybrid Smart Watch
  1. By Application:

    1. Adult
    2. Old Man
    3. Children
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smart Watch Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Smart Watch Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A smartwatch is a wearable device that can be used to monitor and control activities such as phone calls, text messages, and emails.

Some of the major companies in the smart watch market are Fitbit, Samsung Electronics, Sony, Garmin, Fossil Group, Huawei Technologies, Xiaomi, Nokia, LG Electronics.

The smart watch market is expected to register a CAGR of 10.8%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Smart Watch Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Smart Watch Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Smart Watch Market - Supply Chain
   4.5. Global Smart Watch Market Forecast
      4.5.1. Smart Watch Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Smart Watch Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Smart Watch Market Absolute $ Opportunity

5. Global Smart Watch Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Smart Watch Market Size and Volume Forecast by Type
      5.3.1. Extension Smart Watch
      5.3.2. Standalone Smart Watch
      5.3.3. Hybrid Smart Watch
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Smart Watch Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Smart Watch Market Size and Volume Forecast by Application
      6.3.1. Adult
      6.3.2. Old Man
      6.3.3. Children
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Smart Watch Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Smart Watch Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Smart Watch Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Smart Watch Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Smart Watch Demand Share Forecast, 2019-2029

9. North America Smart Watch Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Smart Watch Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Smart Watch Market Size and Volume Forecast by Application
      9.4.1. Adult
      9.4.2. Old Man
      9.4.3. Children
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Smart Watch Market Size and Volume Forecast by Type
      9.7.1. Extension Smart Watch
      9.7.2. Standalone Smart Watch
      9.7.3. Hybrid Smart Watch
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Smart Watch Demand Share Forecast, 2019-2029

10. Latin America Smart Watch Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Smart Watch Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Smart Watch Market Size and Volume Forecast by Application
      10.4.1. Adult
      10.4.2. Old Man
      10.4.3. Children
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Smart Watch Market Size and Volume Forecast by Type
      10.7.1. Extension Smart Watch
      10.7.2. Standalone Smart Watch
      10.7.3. Hybrid Smart Watch
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Smart Watch Demand Share Forecast, 2019-2029

11. Europe Smart Watch Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Smart Watch Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Smart Watch Market Size and Volume Forecast by Application
      11.4.1. Adult
      11.4.2. Old Man
      11.4.3. Children
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Smart Watch Market Size and Volume Forecast by Type
      11.7.1. Extension Smart Watch
      11.7.2. Standalone Smart Watch
      11.7.3. Hybrid Smart Watch
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Poential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Smart Watch Demand Share, 2019-2029

12. Asia Pacific Smart Watch Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Smart Watch Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Smart Watch Market Size and Volume Forecast by Application
      12.4.1. Adult
      12.4.2. Old Man
      12.4.3. Children
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Smart Watch Market Size and Volume Forecast by Type
      12.7.1. Extension Smart Watch
      12.7.2. Standalone Smart Watch
      12.7.3. Hybrid Smart Watch
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Smart Watch Demand Share, 2019-2029

13. Middle East & Africa Smart Watch Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Smart Watch Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Smart Watch Market Size and Volume Forecast by Application
      13.4.1. Adult
      13.4.2. Old Man
      13.4.3. Children
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Smart Watch Market Size and Volume Forecast by Type
      13.7.1. Extension Smart Watch
      13.7.2. Standalone Smart Watch
      13.7.3. Hybrid Smart Watch
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Smart Watch Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Smart Watch Market: Market Share Analysis
   14.2. Smart Watch Distributors and Customers
   14.3. Smart Watch Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Fitbit Overview Financials Developments Strategic Outlook
      14.4.2. Samsung Electronics Overview Financials Developments Strategic Outlook
      14.4.3. Sony Overview Financials Developments Strategic Outlook
      14.4.4. Garmin Overview Financials Developments Strategic Outlook
      14.4.5. Fossil Group Overview Financials Developments Strategic Outlook
      14.4.6. Huawei Technologies Overview Financials Developments Strategic Outlook
      14.4.7. Xiaomi Overview Financials Developments Strategic Outlook
      14.4.8. Nokia Overview Financials Developments Strategic Outlook
      14.4.9. LG Electronics Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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