Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Smart Windows Materials Market by Type (Photochromic, Electrochromic, Thermochromic), By Application (Architecture, Transportation, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Smart Windows Materials Market by Type (Photochromic, Electrochromic, Thermochromic), By Application (Architecture, Transportation, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 133676 3300 Chemical & Material 377 237 Pages 4.8 (32)

Market Overview:

The global smart windows materials market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for energy-efficient and environment-friendly buildings, rising awareness about the benefits of smart windows, and growing investments in research and development (R&D) activities for the development of new technologies. The global smart windows materials market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into photochromic, electrochromic, thermochromic. Photochromic smart windows are those that change color when exposed to sunlight or artificial light. Electrochromatic (EC)smart windows are those that change color when an electric current passes through them; this technology enables users to control transparency by turning EC glass from clear to opaque with just a flick of a switch.

Global Smart Windows Materials Industry Outlook

Product Definition:

Smart windows are materials that can change their light transmission properties in response to an external stimulus, such as heat, electricity or light. This change in transmission can be used to control the amount of light passing through the window and, as a result, the level of heat gain or loss.


The global photochromic, also known as reversible coloration technology is a unique feature of smart windows. It allows the window films to darken or lighten up with the change in lighting conditions. The technology has been around for more than two decades but its commercialization began with the introduction of advanced polyester-based films by Etex and PPG Industries in early 2000s.


Electrochromic is a technology that allows changing the color of windows with the change in voltage. It's major application is in smart windows which can be applied to glass, metal or plastic and can turn opaque when exposed to an electric current and transparent when no current is passed through it. The technology has been around for more than two decades but only recently has it started gaining acceptance due to its wide range of applications such as architectural, automotive & transportation, consumer electronics and others.

Application Insights:

The architecture segment accounted for the largest market share in 2017 and is projected to expand at a CAGR of XX% over the forecast period. The rising need for energy-efficient windows with high performance is expected to drive product demand in this application segment. Moreover, these smart materials can be integrated into various architectural designs and offer functionalities such as privacy control, lighting control, air conditioning/heating control, etc., which are highly desired by end users.

Transportation was another prominent application sector that accounted for significant market share in 2017 owing to increasing government initiatives on improving passenger safety and security along with boosting up the aesthetic appeal of vehicles across the globe. These windows are used in aircrafts as well as trains and buses; they help reduce solar heat gain through glass surfaces during summer months while offering thermal insulation during winters when required thereby contributing toward sustainable development of transportation systems over time without consuming additional energy or resources.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to witness a CAGR of XX% during the forecast period. This growth can be attributed to increasing adoption of smart windows in residential and commercial buildings, coupled with stringent government regulations regarding energy efficiency in buildings. Increasing penetration of smart meters across the region is further expected to drive demand for these materials over the forecast period.

Europe accounted for a significant share of global revenue owing to rising product adoption across various end-use industries, such as transportation and architecture, especially in countries such as Germany and France that are highly developed compared to other European countries. Rising awareness regarding benefits associated with these materials is also one major factor responsible for driving their demand across this region since 2015 when they were first introduced by E&K window coating company (now known as Schott AG).

Growth Factors:

  • Increasing demand for energy-efficient and eco-friendly products
  • Rising awareness about the benefits of using smart windows materials
  • Growing construction and renovation activities worldwide
  • Proliferation of new technologies that can be used in smart windows materials
  • Rising demand from automotive sector

Scope Of The Report

Report Attributes

Report Details

Report Title

Smart Windows Materials Market Research Report

By Type

Photochromic, Electrochromic, Thermochromic

By Application

Architecture, Transportation, Others

By Companies

Saint-Gobain, Asahi Glass, Eastman Chemicals, View, 3M, Scienstry, Gentex, ChormoGenics, SWITCH Materials Inc, Econtrol-Glas, US e-Chromic Technologies

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Smart Windows Materials Market Report Segments:

The global Smart Windows Materials market is segmented on the basis of:


Photochromic, Electrochromic, Thermochromic

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Architecture, Transportation, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Saint-Gobain
  2. Asahi Glass
  3. Eastman Chemicals
  4. View
  5. 3M
  6. Scienstry
  7. Gentex
  8. ChormoGenics
  9. SWITCH Materials Inc
  10. Econtrol-Glas
  11. US e-Chromic Technologies

Global Smart Windows Materials Market Overview

Highlights of The Smart Windows Materials Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Photochromic
    2. Electrochromic
    3. Thermochromic
  1. By Application:

    1. Architecture
    2. Transportation
    3. Others
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smart Windows Materials Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Smart Windows Materials Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Smart Windows Materials is a new feature in Windows 10 that allows you to personalize your desktop with materials from popular websites and apps. You can choose from backgrounds, wallpapers, icons, and more.

Some of the key players operating in the smart windows materials market are Saint-Gobain, Asahi Glass, Eastman Chemicals, View, 3M, Scienstry, Gentex, ChormoGenics, SWITCH Materials Inc, Econtrol-Glas, US e-Chromic Technologies.

The smart windows materials market is expected to register a CAGR of 10.8%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Smart Windows Materials Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Smart Windows Materials Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Smart Windows Materials Market - Supply Chain
   4.5. Global Smart Windows Materials Market Forecast
      4.5.1. Smart Windows Materials Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Smart Windows Materials Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Smart Windows Materials Market Absolute $ Opportunity

5. Global Smart Windows Materials Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Smart Windows Materials Market Size and Volume Forecast by Type
      5.3.1. Photochromic
      5.3.2. Electrochromic
      5.3.3. Thermochromic
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Smart Windows Materials Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Smart Windows Materials Market Size and Volume Forecast by Application
      6.3.1. Architecture
      6.3.2. Transportation
      6.3.3. Others
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Smart Windows Materials Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Smart Windows Materials Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Smart Windows Materials Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Smart Windows Materials Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Smart Windows Materials Demand Share Forecast, 2019-2029

9. North America Smart Windows Materials Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Smart Windows Materials Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Smart Windows Materials Market Size and Volume Forecast by Application
      9.4.1. Architecture
      9.4.2. Transportation
      9.4.3. Others
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Smart Windows Materials Market Size and Volume Forecast by Type
      9.7.1. Photochromic
      9.7.2. Electrochromic
      9.7.3. Thermochromic
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Smart Windows Materials Demand Share Forecast, 2019-2029

10. Latin America Smart Windows Materials Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Smart Windows Materials Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Smart Windows Materials Market Size and Volume Forecast by Application
      10.4.1. Architecture
      10.4.2. Transportation
      10.4.3. Others
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Smart Windows Materials Market Size and Volume Forecast by Type
      10.7.1. Photochromic
      10.7.2. Electrochromic
      10.7.3. Thermochromic
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Smart Windows Materials Demand Share Forecast, 2019-2029

11. Europe Smart Windows Materials Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Smart Windows Materials Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Smart Windows Materials Market Size and Volume Forecast by Application
      11.4.1. Architecture
      11.4.2. Transportation
      11.4.3. Others
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Smart Windows Materials Market Size and Volume Forecast by Type
      11.7.1. Photochromic
      11.7.2. Electrochromic
      11.7.3. Thermochromic
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9 Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Smart Windows Materials Demand Share, 2019-2029

12. Asia Pacific Smart Windows Materials Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Smart Windows Materials Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Smart Windows Materials Market Size and Volume Forecast by Application
      12.4.1. Architecture
      12.4.2. Transportation
      12.4.3. Others
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Smart Windows Materials Market Size and Volume Forecast by Type
      12.7.1. Photochromic
      12.7.2. Electrochromic
      12.7.3. Thermochromic
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Smart Windows Materials Demand Share, 2019-2029

13. Middle East & Africa Smart Windows Materials Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Smart Windows Materials Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Smart Windows Materials Market Size and Volume Forecast by Application
      13.4.1. Architecture
      13.4.2. Transportation
      13.4.3. Others
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Smart Windows Materials Market Size and Volume Forecast by Type
      13.7.1. Photochromic
      13.7.2. Electrochromic
      13.7.3. Thermochromic
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Smart Windows Materials Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Smart Windows Materials Market: Market Share Analysis
   14.2. Smart Windows Materials Distributors and Customers
   14.3. Smart Windows Materials Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Saint-Gobain Overview Financials Developments Strategic Outlook
      14.4.2. Asahi Glass Overview Financials Developments Strategic Outlook
      14.4.3. Eastman Chemicals Overview Financials Developments Strategic Outlook
      14.4.4. View Overview Financials Developments Strategic Outlook
      14.4.5. 3M Overview Financials Developments Strategic Outlook
      14.4.6. Scienstry Overview Financials Developments Strategic Outlook
      14.4.7. Gentex Overview Financials Developments Strategic Outlook
      14.4.8. ChormoGenics Overview Financials Developments Strategic Outlook
      14.4.9. SWITCH Materials Inc Overview Financials Developments Strategic Outlook
      14.4.10. Econtrol-Glas Overview Financials Developments Strategic Outlook
      14.4.11. US e-Chromic Technologies Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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