Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Smartphone Market by Type (Android, iOS, Windows Phone), By Application (Children, Adults, The Old) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Smartphone Market by Type (Android, iOS, Windows Phone), By Application (Children, Adults, The Old) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 139376 3300 Electronics & Semiconductor 377 247 Pages 4.8 (47)

Market Overview:

The global smartphone market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in the global smartphone market can be attributed to various factors such as increasing demand for smartphones, technological advancements, and rising disposable income. In terms of type, the Android segment is expected to dominate the global smartphone market during the forecast period. This can be attributed to its low cost and high flexibility. In terms of application, adults are expected to hold a major share in the global smartphone market during the forecast period. This can be attributed to their growing demand for advanced features in smartphones.

Global Smartphone Industry Outlook

Product Definition:

A smartphone is a telephone that can also access the internet and run applications. Smartphones are important because they allow people to stay connected to the internet and their social networks wherever they are.


Android is a mobile operating system developed by Google, based on a Linux kernel. It’s an open source software license and is free of charge for both manufacturers and consumers. Android has the highest market share in smartphone OS market as compared to iOS and Windows phone OS which has around 18% and 17% respectively.


iOS is a mobile operating system developed by Apple Inc. for its hardware such as iPhone, iPad, and iPod Touch. It is a closed-source software and can only be used with the registered devices of the company. The iOS provides an application programming interface to its supported devices through which developers can write code in order to create user-friendly applications for them.

Application Insights:

The adults segment held the largest share of over 50.0% in 2017. The growing adoption of smartphones among adults is driving the growth of this segment. Moreover, increasing usage of social media applications on smart devices is further propelling the growth for this application segment. According to eMarketer, in 2018, around 60% adult population across the globe used internet on their mobile phones and laptops compared to only 50% internet users across all age groups globally. This factor is expected to boost market demand over next few years as more and more people use smartphones worldwide which eventually benefits market growth during forecast period (2018-2030).

Regional Analysis:

The Asia Pacific region dominated the global smartphone market in 2017. The growth of the region can be attributed to increasing penetration of smartphones, high demand for internet-enabled devices, and rising adoption of mobile payments across countries such as India and China. Moreover, growing popularity of social media has led to an increase in smartphone sales across this region. According to GSMA, it is estimated that there were 1.9 billion internet users in 2016 out of which 52% resided in Asia Pacific (excluding Japan). In addition, it was estimated that around 60% population from emerging economies like India and China used smartphones (excluding Japan) by 2018 end.

Growth Factors:

  • Increasing demand for smartphones from emerging markets: The smartphone market is growing rapidly in emerging markets such as India and China, as more and more people are buying their first smartphones. This is due to the increasing availability of low-cost smartphones, as well as the rising penetration of mobile broadband networks.
  • Proliferation of 4G LTE networks: 4G LTE networks are becoming increasingly common around the world, providing faster data speeds and better performance for smartphone users. This is helping to drive demand for high-end smartphones with better specifications.
  • Increased adoption of mobile payments: With the advent of services such as Apple Pay and Android Pay, there is a growing trend towards using smartphones for making payments instead of traditional methods such as cash or credit cards. This is helping to boost growth in the smartphone market overall.
  • . Growing popularity of selfie cameras: Smartphones with front-facing cameras that are optimized for taking selfies have become increasingly popular in recent years, driving growth in this segment of the market..5) Development Of Augmented Reality And Virtual Reality Applications: Augmented reality (AR) and virtual reality (VR) applications are starting to gain traction among consumers, thanks to improvements in hardware performance and declining prices tags

Scope Of The Report

Report Attributes

Report Details

Report Title

Smartphone Market Research Report

By Type

Android, iOS, Windows Phone

By Application

Children, Adults, The Old

By Companies

Apple, Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, ZTE, ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, Panasonic

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Smartphone Market Report Segments:

The global Smartphone market is segmented on the basis of:


Android, iOS, Windows Phone

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Children, Adults, The Old

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Apple
  2. Samsung
  3. Huawei
  4. OPPO
  5. Vivo
  6. Xiaomi
  7. Lenovo
  8. LG Electronics
  9. Sony
  10. ZTE
  11. ASUSTeK Computer
  12. BlackBerry
  13. Gionee Communication Equipment
  14. Google
  15. Micromax
  16. Microsoft
  17. Nokia
  18. OnePlus
  19. Panasonic

Global Smartphone Market Overview

Highlights of The Smartphone Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Android
    2. iOS
    3. Windows Phone
  1. By Application:

    1. Children
    2. Adults
    3. The Old
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smartphone Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Smartphone Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A smartphone is a mobile phone that has features and capabilities beyond basic calling and texting. Smartphones can include features such as cameras, music players, web browsers, GPS receivers, and more.

Some of the major players in the smartphone market are Apple, Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, ZTE, ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, Panasonic.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Smartphone Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Smartphone Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Smartphone Market - Supply Chain
   4.5. Global Smartphone Market Forecast
      4.5.1. Smartphone Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Smartphone Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Smartphone Market Absolute $ Opportunity

5. Global Smartphone Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Smartphone Market Size and Volume Forecast by Type
      5.3.1. Android
      5.3.2. iOS
      5.3.3. Windows Phone
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Smartphone Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Smartphone Market Size and Volume Forecast by Application
      6.3.1. Children
      6.3.2. Adults
      6.3.3. The Old
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Smartphone Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Smartphone Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Smartphone Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Smartphone Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Smartphone Demand Share Forecast, 2019-2029

9. North America Smartphone Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Smartphone Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Smartphone Market Size and Volume Forecast by Application
      9.4.1. Children
      9.4.2. Adults
      9.4.3. The Old
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Smartphone Market Size and Volume Forecast by Type
      9.7.1. Android
      9.7.2. iOS
      9.7.3. Windows Phone
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Smartphone Demand Share Forecast, 2019-2029

10. Latin America Smartphone Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Smartphone Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Smartphone Market Size and Volume Forecast by Application
      10.4.1. Children
      10.4.2. Adults
      10.4.3. The Old
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Smartphone Market Size and Volume Forecast by Type
      10.7.1. Android
      10.7.2. iOS
      10.7.3. Windows Phone
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Smartphone Demand Share Forecast, 2019-2029

11. Europe Smartphone Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Smartphone Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Smartphone Market Size and Volume Forecast by Application
      11.4.1. Children
      11.4.2. Adults
      11.4.3. The Old
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Smartphone Market Size and Volume Forecast by Type
      11.7.1. Android
      11.7.2. iOS
      11.7.3. Windows Phone
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Smartphone Demand Share, 2019-2029

12. Asia Pacific Smartphone Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Smartphone Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Smartphone Market Size and Volume Forecast by Application
      12.4.1. Children
      12.4.2. Adults
      12.4.3. The Old
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Smartphone Market Size and Volume Forecast by Type
      12.7.1. Android
      12.7.2. iOS
      12.7.3. Windows Phone
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Smartphone Demand Share, 2019-2029

13. Middle East & Africa Smartphone Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Smartphone Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Smartphone Market Size and Volume Forecast by Application
      13.4.1. Children
      13.4.2. Adults
      13.4.3. The Old
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Smartphone Market Size and Volume Forecast by Type
      13.7.1. Android
      13.7.2. iOS
      13.7.3. Windows Phone
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Smartphone Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Smartphone Market: Market Share Analysis
   14.2. Smartphone Distributors and Customers
   14.3. Smartphone Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Apple Overview Financials Developments Strategic Outlook
      14.4.2. Samsung Overview Financials Developments Strategic Outlook
      14.4.3. Huawei Overview Financials Developments Strategic Outlook
      14.4.4. OPPO Overview Financials Developments Strategic Outlook
      14.4.5. Vivo Overview Financials Developments Strategic Outlook
      14.4.6. Xiaomi Overview Financials Developments Strategic Outlook
      14.4.7. Lenovo Overview Financials Developments Strategic Outlook
      14.4.8. LG Electronics Overview Financials Developments Strategic Outlook
      14.4.9. Sony Overview Financials Developments Strategic Outlook
      14.4.10. ZTE Overview Financials Developments Strategic Outlook
      14.4.11. ASUSTeK Computer Overview Financials Developments Strategic Outlook
      14.4.12. BlackBerry Overview Financials Developments Strategic Outlook
      14.4.13. Gionee Communication Equipment Overview Financials Developments Strategic Outlook
      14.4.14. Google Overview Financials Developments Strategic Outlook
      14.4.15. Micromax Overview Financials Developments Strategic Outlook
      14.4.16. Microsoft Overview Financials Developments Strategic Outlook
      14.4.17. Nokia Overview Financials Developments Strategic Outlook
      14.4.18. OnePlus Overview Financials Developments Strategic Outlook
      14.4.19. Panasonic Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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