Market Overview:
The global smartphone market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in the global smartphone market can be attributed to various factors such as increasing demand for smartphones, technological advancements, and rising disposable income. In terms of type, the Android segment is expected to dominate the global smartphone market during the forecast period. This can be attributed to its low cost and high flexibility. In terms of application, adults are expected to hold a major share in the global smartphone market during the forecast period. This can be attributed to their growing demand for advanced features in smartphones.
Product Definition:
A smartphone is a telephone that can also access the internet and run applications. Smartphones are important because they allow people to stay connected to the internet and their social networks wherever they are.
Android:
Android is a mobile operating system developed by Google, based on a Linux kernel. It’s an open source software license and is free of charge for both manufacturers and consumers. Android has the highest market share in smartphone OS market as compared to iOS and Windows phone OS which has around 18% and 17% respectively.
iOS:
iOS is a mobile operating system developed by Apple Inc. for its hardware such as iPhone, iPad, and iPod Touch. It is a closed-source software and can only be used with the registered devices of the company. The iOS provides an application programming interface to its supported devices through which developers can write code in order to create user-friendly applications for them.
Application Insights:
The adults segment held the largest share of over 50.0% in 2017. The growing adoption of smartphones among adults is driving the growth of this segment. Moreover, increasing usage of social media applications on smart devices is further propelling the growth for this application segment. According to eMarketer, in 2018, around 60% adult population across the globe used internet on their mobile phones and laptops compared to only 50% internet users across all age groups globally. This factor is expected to boost market demand over next few years as more and more people use smartphones worldwide which eventually benefits market growth during forecast period (2018-2030).
Regional Analysis:
The Asia Pacific region dominated the global smartphone market in 2017. The growth of the region can be attributed to increasing penetration of smartphones, high demand for internet-enabled devices, and rising adoption of mobile payments across countries such as India and China. Moreover, growing popularity of social media has led to an increase in smartphone sales across this region. According to GSMA, it is estimated that there were 1.9 billion internet users in 2016 out of which 52% resided in Asia Pacific (excluding Japan). In addition, it was estimated that around 60% population from emerging economies like India and China used smartphones (excluding Japan) by 2018 end.
Growth Factors:
- Increasing demand for smartphones from emerging markets: The smartphone market is growing rapidly in emerging markets such as India and China, as more and more people are buying their first smartphones. This is due to the increasing availability of low-cost smartphones, as well as the rising penetration of mobile broadband networks.
- Proliferation of 4G LTE networks: 4G LTE networks are becoming increasingly common around the world, providing faster data speeds and better performance for smartphone users. This is helping to drive demand for high-end smartphones with better specifications.
- Increased adoption of mobile payments: With the advent of services such as Apple Pay and Android Pay, there is a growing trend towards using smartphones for making payments instead of traditional methods such as cash or credit cards. This is helping to boost growth in the smartphone market overall.
- . Growing popularity of selfie cameras: Smartphones with front-facing cameras that are optimized for taking selfies have become increasingly popular in recent years, driving growth in this segment of the market..5) Development Of Augmented Reality And Virtual Reality Applications: Augmented reality (AR) and virtual reality (VR) applications are starting to gain traction among consumers, thanks to improvements in hardware performance and declining prices tags
Scope Of The Report
Report Attributes
Report Details
Report Title
Smartphone Market Research Report
By Type
Android, iOS, Windows Phone
By Application
Children, Adults, The Old
By Companies
Apple, Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, ZTE, ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, Panasonic
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Smartphone Market Report Segments:
The global Smartphone market is segmented on the basis of:
Types
Android, iOS, Windows Phone
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Children, Adults, The Old
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Samsung
- Huawei
- OPPO
- Vivo
- Xiaomi
- Lenovo
- LG Electronics
- Sony
- ZTE
- ASUSTeK Computer
- BlackBerry
- Gionee Communication Equipment
- Google
- Micromax
- Microsoft
- Nokia
- OnePlus
- Panasonic
Highlights of The Smartphone Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Android
- iOS
- Windows Phone
- By Application:
- Children
- Adults
- The Old
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Smartphone Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A smartphone is a mobile phone that has features and capabilities beyond basic calling and texting. Smartphones can include features such as cameras, music players, web browsers, GPS receivers, and more.
Some of the major players in the smartphone market are Apple, Samsung, Huawei, OPPO, Vivo, Xiaomi, Lenovo, LG Electronics, Sony, ZTE, ASUSTeK Computer, BlackBerry, Gionee Communication Equipment, Google, Micromax, Microsoft, Nokia, OnePlus, Panasonic.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smartphone Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smartphone Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smartphone Market - Supply Chain
4.5. Global Smartphone Market Forecast
4.5.1. Smartphone Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smartphone Market Size (000 Units) and Y-o-Y Growth
4.5.3. Smartphone Market Absolute $ Opportunity
5. Global Smartphone Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Smartphone Market Size and Volume Forecast by Type
5.3.1. Android
5.3.2. iOS
5.3.3. Windows Phone
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Smartphone Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Smartphone Market Size and Volume Forecast by Application
6.3.1. Children
6.3.2. Adults
6.3.3. The Old
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Smartphone Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Smartphone Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Smartphone Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Smartphone Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Smartphone Demand Share Forecast, 2019-2029
9. North America Smartphone Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Smartphone Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Smartphone Market Size and Volume Forecast by Application
9.4.1. Children
9.4.2. Adults
9.4.3. The Old
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Smartphone Market Size and Volume Forecast by Type
9.7.1. Android
9.7.2. iOS
9.7.3. Windows Phone
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Smartphone Demand Share Forecast, 2019-2029
10. Latin America Smartphone Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Smartphone Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Smartphone Market Size and Volume Forecast by Application
10.4.1. Children
10.4.2. Adults
10.4.3. The Old
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Smartphone Market Size and Volume Forecast by Type
10.7.1. Android
10.7.2. iOS
10.7.3. Windows Phone
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Smartphone Demand Share Forecast, 2019-2029
11. Europe Smartphone Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Smartphone Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Smartphone Market Size and Volume Forecast by Application
11.4.1. Children
11.4.2. Adults
11.4.3. The Old
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Smartphone Market Size and Volume Forecast by Type
11.7.1. Android
11.7.2. iOS
11.7.3. Windows Phone
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Smartphone Demand Share, 2019-2029
12. Asia Pacific Smartphone Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Smartphone Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Smartphone Market Size and Volume Forecast by Application
12.4.1. Children
12.4.2. Adults
12.4.3. The Old
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Smartphone Market Size and Volume Forecast by Type
12.7.1. Android
12.7.2. iOS
12.7.3. Windows Phone
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Smartphone Demand Share, 2019-2029
13. Middle East & Africa Smartphone Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Smartphone Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Smartphone Market Size and Volume Forecast by Application
13.4.1. Children
13.4.2. Adults
13.4.3. The Old
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Smartphone Market Size and Volume Forecast by Type
13.7.1. Android
13.7.2. iOS
13.7.3. Windows Phone
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Smartphone Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Smartphone Market: Market Share Analysis
14.2. Smartphone Distributors and Customers
14.3. Smartphone Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Apple
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Samsung
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Huawei
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. OPPO
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Vivo
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Xiaomi
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Lenovo
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. LG Electronics
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Sony
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. ZTE
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. ASUSTeK Computer
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. BlackBerry
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Gionee Communication Equipment
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Google
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Micromax
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Microsoft
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Nokia
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. OnePlus
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Panasonic
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
