The global social media advertising software market is expected to grow at a CAGR of 16.5% during the forecast period, from 2021 to 2030. The growth of this market can be attributed to the increasing number of social media users and the growing need for digital marketing solutions. Social media advertising software helps in managing and optimizing campaigns on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube etc, which are used by marketers for branding purposes and generating leads.
- The Social Media Advertising Software market is expected to grow at a CAGR of around 16% during the forecast period.
- The increasing number of social media users and the growing popularity of social media platforms are driving the growth of this market.
- The increasing use of smartphones and tablets for accessing social media platforms is also driving the growth of this market.
- The high cost associated with traditional advertising methods such as TV, radio, print, etc, is also driving the growth in this market as advertisers are shifting their budgets to digital advertising channels such as social media advertising software which offer better ROI than traditional methods.
- Increasing competition among players in this space is expected to drive innovation and new product launches.
Industry Growth Insights published a new data on “Social Media Advertising Software Market”. The research report is titled “Social Media Advertising Software Market research by Types (Cloud Based, Web Based, Social Media Advertising Softwar), By Applications (Large Enterprises, SMEs), By Players/Companies Mailchimp, HubSpot, Smartly.io, Facebook for Business, WordStream, AdRoll, 4C, Constant Contact, Criteo, OutboundEngine, Salesforce Advertising Studio, AdStage, Kenshoo, AdHawk, Acquisio, SOCi, Liquidus, Marin Software, MediaMath, Adobe Advertising Cloud, Social Media Advertising Softwar”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Advertising Software Market Research Report
By Type
Cloud Based, Web Based, Social Media Advertising Softwar
By Application
Large Enterprises, SMEs
By Companies
Mailchimp, HubSpot, Smartly.io, Facebook for Business, WordStream, AdRoll, 4C, Constant Contact, Criteo, OutboundEngine, Salesforce Advertising Studio, AdStage, Kenshoo, AdHawk, Acquisio, SOCi, Liquidus, Marin Software, MediaMath, Adobe Advertising Cloud, Social Media Advertising Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
231
Number of Tables & Figures
162
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Advertising Software Market Report Segments:
The global Social Media Advertising Software market is segmented on the basis of:
Types
Cloud Based, Web Based, Social Media Advertising Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Mailchimp
- HubSpot
- Smartly.io
- Facebook for Business
- WordStream
- AdRoll
- 4C
- Constant Contact
- Criteo
- OutboundEngine
- Salesforce Advertising Studio
- AdStage
- Kenshoo
- AdHawk
- Acquisio
- SOCi
- Liquidus
- Marin Software
- MediaMath
- Adobe Advertising Cloud
- Social Media Advertising Softwar
Highlights of The Social Media Advertising Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- Social Media Advertising Softwar
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Advertising Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media advertising software is a computer program that helps businesses and organizations to advertise on social media websites. It allows users to create and manage their own social media campaigns, track the performance of their ads, and receive real-time feedback about how their content is being received.
Some of the major players in the social media advertising software market are Mailchimp, HubSpot, Smartly.io, Facebook for Business, WordStream, AdRoll, 4C, Constant Contact, Criteo, OutboundEngine, Salesforce Advertising Studio, AdStage, Kenshoo, AdHawk, Acquisio, SOCi, Liquidus, Marin Software, MediaMath, Adobe Advertising Cloud, Social Media Advertising Softwar.
The social media advertising software market is expected to grow at a compound annual growth rate of 16.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Social Media Advertising Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Social Media Advertising Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Social Media Advertising Software Market - Supply Chain
4.5. Global Social Media Advertising Software Market Forecast
4.5.1. Social Media Advertising Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Social Media Advertising Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Social Media Advertising Software Market Absolute $ Opportunity
5. Global Social Media Advertising Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Social Media Advertising Software Market Size and Volume Forecast by Type
5.3.1. Cloud Based
5.3.2. Web Based
5.3.3. Social Media Advertising Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Social Media Advertising Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Social Media Advertising Software Market Size and Volume Forecast by Application
6.3.1. Large Enterprises
6.3.2. SMEs
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Social Media Advertising Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Social Media Advertising Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Social Media Advertising Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Social Media Advertising Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Social Media Advertising Software Demand Share Forecast, 2019-2026
9. North America Social Media Advertising Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Social Media Advertising Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Social Media Advertising Software Market Size and Volume Forecast by Application
9.4.1. Large Enterprises
9.4.2. SMEs
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Social Media Advertising Software Market Size and Volume Forecast by Type
9.7.1. Cloud Based
9.7.2. Web Based
9.7.3. Social Media Advertising Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Social Media Advertising Software Demand Share Forecast, 2019-2026
10. Latin America Social Media Advertising Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Social Media Advertising Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Social Media Advertising Software Market Size and Volume Forecast by Application
10.4.1. Large Enterprises
10.4.2. SMEs
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Social Media Advertising Software Market Size and Volume Forecast by Type
10.7.1. Cloud Based
10.7.2. Web Based
10.7.3. Social Media Advertising Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Social Media Advertising Software Demand Share Forecast, 2019-2026
11. Europe Social Media Advertising Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Social Media Advertising Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Social Media Advertising Software Market Size and Volume Forecast by Application
11.4.1. Large Enterprises
11.4.2. SMEs
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Social Media Advertising Software Market Size and Volume Forecast by Type
11.7.1. Cloud Based
11.7.2. Web Based
11.7.3. Social Media Advertising Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Social Media Advertising Software Demand Share, 2019-2026
12. Asia Pacific Social Media Advertising Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Social Media Advertising Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Social Media Advertising Software Market Size and Volume Forecast by Application
12.4.1. Large Enterprises
12.4.2. SMEs
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Social Media Advertising Software Market Size and Volume Forecast by Type
12.7.1. Cloud Based
12.7.2. Web Based
12.7.3. Social Media Advertising Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Social Media Advertising Software Demand Share, 2019-2026
13. Middle East & Africa Social Media Advertising Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Social Media Advertising Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Social Media Advertising Software Market Size and Volume Forecast by Application
13.4.1. Large Enterprises
13.4.2. SMEs
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Social Media Advertising Software Market Size and Volume Forecast by Type
13.7.1. Cloud Based
13.7.2. Web Based
13.7.3. Social Media Advertising Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Social Media Advertising Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Social Media Advertising Software Market: Market Share Analysis
14.2. Social Media Advertising Software Distributors and Customers
14.3. Social Media Advertising Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Mailchimp
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. HubSpot
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Smartly.io
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Facebook for Business
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. WordStream
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. AdRoll
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. 4C
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Constant Contact
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Criteo
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. OutboundEngine
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Salesforce Advertising Studio
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. AdStage
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Kenshoo
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. AdHawk
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Acquisio
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. SOCi
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Liquidus
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Marin Software
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. MediaMath
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Adobe Advertising Cloud
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
