Market Overview:
The global social media analytics market is expected to grow from USD 2.02 billion in 2018 to USD 7.88 billion by 2030, at a CAGR of 18.8% during the forecast period. The growth of the social media analytics market can be attributed to the increasing demand for customer segmentation and targeting, multichannel campaign management, competitor benchmarking, customer behavioral analysis, marketing measurement, and other social media analytic solutions across different industries. However, data privacy concerns may restrain the growth of the market during the forecast period.
Product Definition:
Social media analytics is the process of analyzing data from social media platforms to understand how people are engaging with them. This information can be used to improve marketing campaigns, track customer sentiment, and more. The importance of social media analytics lies in its ability to help organizations better understand their customers and what they want from the brand.
Customer Segmentation and Targeting:
Customer segmentation and targeting is a process of classifying customers based on their characteristics and then providing customized marketing messages to them. It helps companies in increasing customer engagement, reducing costs, improving sales conversion rates, enhancing market share along with gaining competitive advantage. Customer Segmentation & Targeting can be done on the basis of age group (teens or adults), region (state/country or city), gender, interests etc.
Multichannel Campaign Management:
Multichannel campaign management is a software platform that helps companies manage multiple marketing campaigns across different channels such as email, SMS, social media and search engines. It also provides real-time data on customer behavior and buying patterns across all the aforementioned channels. Companies use multichannel campaigns to increase product awareness among buyers while encouraging them to explore additional products offered by the company through its various brands.
Application Insights:
The application segment is segregated into seven categories, namely banking, financial services and insurance (BFSI), telecommunications and IT, retail, healthcare, government, media and entertainment, and transportation and logistics. The BFSI sector dominated the global social media analytics market in 2017 with a share of over 25% in terms of revenue. This is attributed to the high usage rates of social media platforms such as Facebook among consumers & customers for various purposes such as personal updates & communication with friends & family members. Moreover., social networks are being used by banks to expand their customer base by introducing offers related to products & services which further boosts industry growth.
Telecoms followed the BFSI segment in 2018 owing to increasing use of social networking sites (SNS) for marketing products/services among users as well as consumer insights regarding behavior patterns which eventually benefits companies operating across different sectors worldwide.
Regional Analysis:
The North American regional market dominated the global social media analytics market in 2016. The U.S., as well as several other countries in the region, are adopting digital strategies that include implementation of social media platforms and tools to enhance customer experience and business growth. The Asia Pacific regional market is expected to grow at a rapid pace over the forecast period owing to increasing penetration of these platforms and growing awareness among users regarding their benefits for various businesses/organizations.
Moreover, increased use by small & medium enterprises (SMEs) for monitoring activities such as customer satisfaction or employee productivity is anticipated to fuel demand across emerging economies such as India and China over the forecast period (2016-2030).
Growth Factors:
- Increasing demand for social media analytics from small and medium businesses (SMBs) to understand customer sentiment and preferences.
- Social media analytics being used as a key component of marketing and sales strategies by organizations of all sizes.
- Rapid growth in the number of social media users, which is resulting in increased data volumes that need to be analyzed.
- Emergence of new social media platforms that are providing unique data sources for analysis.
- Increased focus on using social media analytics for targeted marketing, including personalized content and messages
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Analytics Market Research Report
By Type
Customer Segmentation and Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, Marketing Measurement, Other, Social Media Analytic
By Application
Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail, Healthcare, Government, Media and Entertainment, Transportation and Logistics, Others
By Companies
IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US, Social Media Analytic
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
245
Number of Tables & Figures
172
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Analytics Market Report Segments:
The global Social Media Analytics market is segmented on the basis of:
Types
Customer Segmentation and Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, Marketing Measurement, Other, Social Media Analytic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail, Healthcare, Government, Media and Entertainment, Transportation and Logistics, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Oracle
- Salesforce
- Adobe Systems
- SAS Institute
- Clarabridge
- Netbase Solutions
- Brandwatch
- Talkwalker
- GoodData
- Crimson Hexagon
- Simply Measured
- Sysomos
- Digimind
- Unmetric
- Cision US
- Social Media Analytic
Highlights of The Social Media Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customer Segmentation and Targeting
- Multichannel Campaign Management
- Competitor Benchmarking
- Customer Behavioral Analysis
- Marketing Measurement
- Other
- Social Media Analytic
- By Application:
- Banking, Financial Services and Insurance (BFSI)
- Telecommunications and IT
- Retail
- Healthcare
- Government
- Media and Entertainment
- Transportation and Logistics
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media analytics is the process of tracking and analyzing social media activity to understand how people are using a particular platform. This information can be used to improve the effectiveness of a companyu2019s social media strategy.
Some of the major players in the social media analytics market are IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US, Social Media Analytic.
The social media analytics market is expected to grow at a compound annual growth rate of 18.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Social Media Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Social Media Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Social Media Analytics Market - Supply Chain
4.5. Global Social Media Analytics Market Forecast
4.5.1. Social Media Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Social Media Analytics Market Size (000 Units) and Y-o-Y Growth
4.5.3. Social Media Analytics Market Absolute $ Opportunity
5. Global Social Media Analytics Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Social Media Analytics Market Size and Volume Forecast by Type
5.3.1. Customer Segmentation and Targeting
5.3.2. Multichannel Campaign Management
5.3.3. Competitor Benchmarking
5.3.4. Customer Behavioral Analysis
5.3.5. Marketing Measurement
5.3.6. Other
5.3.7. Social Media Analytic
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Social Media Analytics Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Social Media Analytics Market Size and Volume Forecast by Application
6.3.1. Banking, Financial Services and Insurance (BFSI)
6.3.2. Telecommunications and IT
6.3.3. Retail
6.3.4. Healthcare
6.3.5. Government
6.3.6. Media and Entertainment
6.3.7. Transportation and Logistics
6.3.8. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Social Media Analytics Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Social Media Analytics Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Social Media Analytics Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Social Media Analytics Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Social Media Analytics Demand Share Forecast, 2019-2026
9. North America Social Media Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Social Media Analytics Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Social Media Analytics Market Size and Volume Forecast by Application
9.4.1. Banking, Financial Services and Insurance (BFSI)
9.4.2. Telecommunications and IT
9.4.3. Retail
9.4.4. Healthcare
9.4.5. Government
9.4.6. Media and Entertainment
9.4.7. Transportation and Logistics
9.4.8. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Social Media Analytics Market Size and Volume Forecast by Type
9.7.1. Customer Segmentation and Targeting
9.7.2. Multichannel Campaign Management
9.7.3. Competitor Benchmarking
9.7.4. Customer Behavioral Analysis
9.7.5. Marketing Measurement
9.7.6. Other
9.7.7. Social Media Analytic
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Social Media Analytics Demand Share Forecast, 2019-2026
10. Latin America Social Media Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Social Media Analytics Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Social Media Analytics Market Size and Volume Forecast by Application
10.4.1. Banking, Financial Services and Insurance (BFSI)
10.4.2. Telecommunications and IT
10.4.3. Retail
10.4.4. Healthcare
10.4.5. Government
10.4.6. Media and Entertainment
10.4.7. Transportation and Logistics
10.4.8. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Social Media Analytics Market Size and Volume Forecast by Type
10.7.1. Customer Segmentation and Targeting
10.7.2. Multichannel Campaign Management
10.7.3. Competitor Benchmarking
10.7.4. Customer Behavioral Analysis
10.7.5. Marketing Measurement
10.7.6. Other
10.7.7. Social Media Analytic
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Social Media Analytics Demand Share Forecast, 2019-2026
11. Europe Social Media Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Social Media Analytics Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Social Media Analytics Market Size and Volume Forecast by Application
11.4.1. Banking, Financial Services and Insurance (BFSI)
11.4.2. Telecommunications and IT
11.4.3. Retail
11.4.4. Healthcare
11.4.5. Government
11.4.6. Media and Entertainment
11.4.7. Transportation and Logistics
11.4.8. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Social Media Analytics Market Size and Volume Forecast by Type
11.7.1. Customer Segmentation and Targeting
11.7.2. Multichannel Campaign Management
11.7.3. Competitor Benchmarking
11.7.4. Customer Behavioral Analysis
11.7.5. Marketing Measurement
11.7.6. Other
11.7.7. Social Media Analytic
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Social Media Analytics Demand Share, 2019-2026
12. Asia Pacific Social Media Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Social Media Analytics Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Social Media Analytics Market Size and Volume Forecast by Application
12.4.1. Banking, Financial Services and Insurance (BFSI)
12.4.2. Telecommunications and IT
12.4.3. Retail
12.4.4. Healthcare
12.4.5. Government
12.4.6. Media and Entertainment
12.4.7. Transportation and Logistics
12.4.8. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Social Media Analytics Market Size and Volume Forecast by Type
12.7.1. Customer Segmentation and Targeting
12.7.2. Multichannel Campaign Management
12.7.3. Competitor Benchmarking
12.7.4. Customer Behavioral Analysis
12.7.5. Marketing Measurement
12.7.6. Other
12.7.7. Social Media Analytic
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Social Media Analytics Demand Share, 2019-2026
13. Middle East & Africa Social Media Analytics Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Social Media Analytics Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Social Media Analytics Market Size and Volume Forecast by Application
13.4.1. Banking, Financial Services and Insurance (BFSI)
13.4.2. Telecommunications and IT
13.4.3. Retail
13.4.4. Healthcare
13.4.5. Government
13.4.6. Media and Entertainment
13.4.7. Transportation and Logistics
13.4.8. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Social Media Analytics Market Size and Volume Forecast by Type
13.7.1. Customer Segmentation and Targeting
13.7.2. Multichannel Campaign Management
13.7.3. Competitor Benchmarking
13.7.4. Customer Behavioral Analysis
13.7.5. Marketing Measurement
13.7.6. Other
13.7.7. Social Media Analytic
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Social Media Analytics Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Social Media Analytics Market: Market Share Analysis
14.2. Social Media Analytics Distributors and Customers
14.3. Social Media Analytics Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. IBM
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Oracle
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Salesforce
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Adobe Systems
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. SAS Institute
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Clarabridge
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Netbase Solutions
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Brandwatch
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Talkwalker
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. GoodData
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Crimson Hexagon
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Simply Measured
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Sysomos
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Digimind
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Unmetric
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Cision US
14.4.16.1. Overview
14.4.16.2. Financials<
