Market Overview:
The global social television market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing penetration of smart TVs and rising demand for social media content. In terms of type, the sharing technology segment is expected to hold the largest share of the global social television market in 2018. This can be attributed to the growing trend of content sharing among users across different platforms. By application, TV specific social networks are expected to hold a major share of the global social television market in 2018. This can be attributed to increased adoption of smart TVs and growing demand for interactive content among users.
Product Definition:
Social Television is a form of media that allows viewers to interact with each other while watching television shows. It can be used to discuss the show, share thoughts and opinions, and connect with other fans. Social Television is important because it allows viewers to engage with each other and create a community around their favorite shows.
Sharing Technology:
Sharing technology is the set of protocols and software that enables the easy and quick sharing of digital media files such as videos, photos, documents among computers connected over a network. The global sharing technology market is expected to witness significant growth owing to increasing demand for real-time content delivery over various social networking sites. Increasing use of mobile devices coupled with rapid rise in social networking sites has further led to an increase in demand for efficient sharing technologies across different platforms.
Social Epg/Content Discovery:
Social Epg/ Content Discovery is the process of automatically extracting information from social media about products, services and people with the help of automated tools. The extracted data can be used for marketing or customer engagement purposes. It helps brands to enhance their reach by creating awareness about new products and services in a market which is highly fragmented on account of a large number of players operating in it.
Application Insights:
Based on application, the global social television market has been segmented into TV specific social network, gaming/interaction, check-in/rewards, and other applications. The TV specific social network segment dominated the overall market in terms of revenue share in 2017. This is attributed to increasing usage of live streaming apps such as Periscope and Facebook Live that enable users to broadcast directly from their mobile phones or tablets to a large audience. Furthermore, these networks also offer real-time interaction with viewers by incorporating features such as chat rooms and Q&A sessions which further drives its adoption among users for broadcasting content related to news or entertainment programs.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to high disposable income of consumers and rapid adoption of advanced technologies across various sectors. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing penetration of internet users and rising social media usage in emerging economies such as India, China, Indonesia, Malaysia and Thailand. Moreover, growing popularity of live streaming platforms such as Periscope and Facebook Live has encouraged broadcasters in APAC countries to share their content on a large scale via social media platforms for an enhanced viewing experience. For instance; In June 2016; Tencent Holdings Limited., headquartered in China launched its video-streaming service called QQ Video Live (QVLive) which enables users across Chinato stream live videos online for others’ entertainment or discussion purposes using mobile phones with built-in cameras & microphone sets.
Growth Factors:
- Increasing demand for social media services: The number of social media users is increasing day by day. This is because social media provides an easy way to connect with friends and family, share news and experiences, and stay up-to-date on current events. As a result, the demand for social television services is also increasing.
- Proliferation of connected devices: With the proliferation of connected devices such as smartphones, tablets, and smart TVs, viewers are increasingly able to access content anywhere at any time. This has led to a surge in viewership of television content via online streaming platforms such as Netflix and Hulu. Social television providers are taking advantage of this trend by developing apps that allow viewers to watch shows together with their friends online.
- Shift from traditional TV viewing habits: Viewers are increasingly shifting away from traditional TV viewing habits in favor of watching content on digital devices such as laptops, smartphones, and tablets. In response, broadcasters are making their programming available online through streaming platforms and apps so that viewers can watch whenever they want without having to wait for the next episode or season finale to air on TV networks schedule . 4) Emergence if new technologies : New technologies such as augmented reality (AR) and virtual reality (VR) offer opportunities for social Television providers to create more immersive experiences that allow viewers interact with each other while watching shows or sporting events . 5 ) Growing interest in original programming : Viewers are becoming more interested in original programming produced
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Television Market Research Report
By Type
Sharing Technology, Social Epg/Content Discovery, Content Detection/Matching, Others
By Application
TV Specific Social Network, Social Gaming/Interaction, Social Check-In, Social Rewards, Remote Control
By Companies
Yidio, Youtoo Social Tv, Rovi, Grace Note, Bluefin Labs, Airtime, Tweet-TV, Buddy TV, Lexalytics
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Social Television Market Report Segments:
The global Social Television market is segmented on the basis of:
Types
Sharing Technology, Social Epg/Content Discovery, Content Detection/Matching, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
TV Specific Social Network, Social Gaming/Interaction, Social Check-In, Social Rewards, Remote Control
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Yidio
- Youtoo Social Tv
- Rovi
- Grace Note
- Bluefin Labs
- Airtime
- Tweet-TV
- Buddy TV
- Lexalytics
Highlights of The Social Television Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Sharing Technology
- Social Epg/Content Discovery
- Content Detection/Matching
- Others
- By Application:
- TV Specific Social Network
- Social Gaming/Interaction
- Social Check-In
- Social Rewards
- Remote Control
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Television Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social television is a term used to describe the way in which people use social media platforms, such as Facebook and Twitter, to share content with friends and family.
Some of the major companies in the social television market are Yidio, Youtoo Social Tv, Rovi, Grace Note, Bluefin Labs, Airtime, Tweet-TV, Buddy TV, Lexalytics.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Social Television Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Social Television Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Social Television Market - Supply Chain
4.5. Global Social Television Market Forecast
4.5.1. Social Television Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Social Television Market Size (000 Units) and Y-o-Y Growth
4.5.3. Social Television Market Absolute $ Opportunity
5. Global Social Television Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Social Television Market Size and Volume Forecast by Type
5.3.1. Sharing Technology
5.3.2. Social Epg/Content Discovery
5.3.3. Content Detection/Matching
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Social Television Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Social Television Market Size and Volume Forecast by Application
6.3.1. TV Specific Social Network
6.3.2. Social Gaming/Interaction
6.3.3. Social Check-In
6.3.4. Social Rewards
6.3.5. Remote Control
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Social Television Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Social Television Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Social Television Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Social Television Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Social Television Demand Share Forecast, 2019-2026
9. North America Social Television Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Social Television Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Social Television Market Size and Volume Forecast by Application
9.4.1. TV Specific Social Network
9.4.2. Social Gaming/Interaction
9.4.3. Social Check-In
9.4.4. Social Rewards
9.4.5. Remote Control
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Social Television Market Size and Volume Forecast by Type
9.7.1. Sharing Technology
9.7.2. Social Epg/Content Discovery
9.7.3. Content Detection/Matching
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Social Television Demand Share Forecast, 2019-2026
10. Latin America Social Television Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Social Television Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Social Television Market Size and Volume Forecast by Application
10.4.1. TV Specific Social Network
10.4.2. Social Gaming/Interaction
10.4.3. Social Check-In
10.4.4. Social Rewards
10.4.5. Remote Control
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Social Television Market Size and Volume Forecast by Type
10.7.1. Sharing Technology
10.7.2. Social Epg/Content Discovery
10.7.3. Content Detection/Matching
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Social Television Demand Share Forecast, 2019-2026
11. Europe Social Television Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Social Television Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Social Television Market Size and Volume Forecast by Application
11.4.1. TV Specific Social Network
11.4.2. Social Gaming/Interaction
11.4.3. Social Check-In
11.4.4. Social Rewards
11.4.5. Remote Control
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Social Television Market Size and Volume Forecast by Type
11.7.1. Sharing Technology
11.7.2. Social Epg/Content Discovery
11.7.3. Content Detection/Matching
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Social Television Demand Share, 2019-2026
12. Asia Pacific Social Television Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Social Television Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Social Television Market Size and Volume Forecast by Application
12.4.1. TV Specific Social Network
12.4.2. Social Gaming/Interaction
12.4.3. Social Check-In
12.4.4. Social Rewards
12.4.5. Remote Control
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Social Television Market Size and Volume Forecast by Type
12.7.1. Sharing Technology
12.7.2. Social Epg/Content Discovery
12.7.3. Content Detection/Matching
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Social Television Demand Share, 2019-2026
13. Middle East & Africa Social Television Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Social Television Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Social Television Market Size and Volume Forecast by Application
13.4.1. TV Specific Social Network
13.4.2. Social Gaming/Interaction
13.4.3. Social Check-In
13.4.4. Social Rewards
13.4.5. Remote Control
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Social Television Market Size and Volume Forecast by Type
13.7.1. Sharing Technology
13.7.2. Social Epg/Content Discovery
13.7.3. Content Detection/Matching
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Social Television Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Social Television Market: Market Share Analysis
14.2. Social Television Distributors and Customers
14.3. Social Television Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Yidio
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Youtoo Social Tv
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Rovi
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Grace Note
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Bluefin Labs
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Airtime
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Tweet-TV
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Buddy TV
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Lexalytics
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
