Market Overview:
The global soft touch polyurethane coatings market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for soft touch coatings from transport and automotive, electrical and electronics, wood and furniture, and other applications. In terms of type, the water-based segment is expected to grow at a higher CAGR than the solvent-based segment during the forecast period. This can be attributed to environmental concerns over VOC emissions from solvent-based coatings and their health hazards.
Product Definition:
A soft-touch coating is a polyurethane coating that is applied to a surface to give it a soft, tactile feel. Soft-touch coatings are often used on consumer electronics, such as cell phones and laptops, to make them feel more pleasant to the touch. They can also be used on industrial products, such as tools and machinery, to improve their grip and protect them from wear and tear.
Water-based:
Water-based PU coatings are widely used in the construction industry owing to their environment-friendly nature. Increasing consumer awareness regarding health and hygiene is expected to drive the demand for waterborne coatings over the forecast period. Water-based PU is a type of polyurethane that contains around 4% to 6% of solvents by weight, which can be either oil or alcohol based.
Solvent-based:
Solvent-based soft touch polyurethane coatings are used in various applications such as furniture, automotive interiors and exteriors, footwear, consumer goods packaging. They have a uniform thickness of approximately 5 to 6 mils (130 to 150 microns). These coatings are applied on the raw or uncoated surface with the help of spray guns, dipsticks or rollers.
Application Insights:
The other applications include construction and industrial applications. The demand for the product in soft touch PU coatings is expected to witness growth owing to its use in manufacturing electrical equipment, furniture, kitchen appliances and sporting goods among others. Increasing consumer disposable income coupled with rising living standards has led to an increase in the number of consumers opting for premium quality products that offer aesthetic appeal as well as durability. This factor is projected to fuel the market growth over the forecast period.
Soft touch PU coatings are used extensively across all transport & automotive application segments on account of their properties such as abrasion resistance, water repellence which makes them ideal for protecting vehicle exteriors from scratches and damage caused by stones etc., during daily usage or when kept idle at parking lots or garages exposed to harsh environment elements such as gravels, sand etc.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing regional segment over the forecast period. The growth can be attributed to increasing automotive production in emerging economies of China and India. In 2017, these countries produced over 5 million vehicles respectively, which was higher than the combined production of all European Union countries that year. This trend is anticipated to continue over the next eight years with both China and India producing more than 7 million units by 2024.
The growing manufacturing sector in Asia Pacific coupled with rising investments for construction activities in this region will have a positive impact on industry growth during the forecast period as well.
Growth Factors:
- Increasing demand from the automotive industry for soft touch coatings as a result of the growing trend of luxury and comfort-oriented vehicles.
- Rising demand for soft touch coatings in consumer electronics due to the increasing popularity of smartphones, tablets, and other electronic devices with touchscreen displays.
- Growing use of soft touch coatings in medical devices and appliances due to their superior tactile properties compared to traditional plastics or metals.
- Increasing use of soft touch coatings in packaging applications due to their ability to enhance product aesthetics and provide a more luxurious feel compared to traditional packaging materials such as cardboard or plastic film.
Scope Of The Report
Report Attributes
Report Details
Report Title
Soft Touch Polyurethane Coatings Market Research Report
By Type
Water-based, Solvent-based
By Application
Transport and Automotive, Electrical and Electronics, Wood and Furniture, Others (packaging, measuring devices)
By Companies
RPM International, AkzoNobel, The Sherwin Williams Company, PPG Industries, Axalta Coating Systems, Jotun, Aexcel Corporation, Sokan New Materials
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Soft Touch Polyurethane Coatings Market Report Segments:
The global Soft Touch Polyurethane Coatings market is segmented on the basis of:
Types
Water-based, Solvent-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Transport and Automotive, Electrical and Electronics, Wood and Furniture, Others (packaging, measuring devices)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- RPM International
- AkzoNobel
- The Sherwin Williams Company
- PPG Industries
- Axalta Coating Systems
- Jotun
- Aexcel Corporation
- Sokan New Materials
Highlights of The Soft Touch Polyurethane Coatings Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Water-based
- Solvent-based
- By Application:
- Transport and Automotive
- Electrical and Electronics
- Wood and Furniture
- Others (packaging, measuring devices)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Soft Touch Polyurethane Coatings Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Soft touch polyurethane coatings are a type of coating that is used on various surfaces to make them more comfortable to the touch. They are also known as silicone-based coatings, and they use a silicone base to create a soft, smooth surface. This makes it easier for people to grip objects, and it also helps protect the surface from scratches and other damage.
Some of the major players in the soft touch polyurethane coatings market are RPM International, AkzoNobel, The Sherwin Williams Company, PPG Industries, Axalta Coating Systems, Jotun, Aexcel Corporation, Sokan New Materials.
The soft touch polyurethane coatings market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Soft Touch Polyurethane Coatings Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Soft Touch Polyurethane Coatings Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Soft Touch Polyurethane Coatings Market - Supply Chain
4.5. Global Soft Touch Polyurethane Coatings Market Forecast
4.5.1. Soft Touch Polyurethane Coatings Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Soft Touch Polyurethane Coatings Market Size (000 Units) and Y-o-Y Growth
4.5.3. Soft Touch Polyurethane Coatings Market Absolute $ Opportunity
5. Global Soft Touch Polyurethane Coatings Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
5.3.1. Water-based
5.3.2. Solvent-based
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Soft Touch Polyurethane Coatings Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
6.3.1. Transport and Automotive
6.3.2. Electrical and Electronics
6.3.3. Wood and Furniture
6.3.4. Others (packaging, measuring devices)
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Soft Touch Polyurethane Coatings Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Soft Touch Polyurethane Coatings Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Soft Touch Polyurethane Coatings Demand Share Forecast, 2019-2026
9. North America Soft Touch Polyurethane Coatings Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
9.4.1. Transport and Automotive
9.4.2. Electrical and Electronics
9.4.3. Wood and Furniture
9.4.4. Others (packaging, measuring devices)
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
9.7.1. Water-based
9.7.2. Solvent-based
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Soft Touch Polyurethane Coatings Demand Share Forecast, 2019-2026
10. Latin America Soft Touch Polyurethane Coatings Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
10.4.1. Transport and Automotive
10.4.2. Electrical and Electronics
10.4.3. Wood and Furniture
10.4.4. Others (packaging, measuring devices)
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
10.7.1. Water-based
10.7.2. Solvent-based
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Soft Touch Polyurethane Coatings Demand Share Forecast, 2019-2026
11. Europe Soft Touch Polyurethane Coatings Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
11.4.1. Transport and Automotive
11.4.2. Electrical and Electronics
11.4.3. Wood and Furniture
11.4.4. Others (packaging, measuring devices)
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
11.7.1. Water-based
11.7.2. Solvent-based
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Soft Touch Polyurethane Coatings Demand Share, 2019-2026
12. Asia Pacific Soft Touch Polyurethane Coatings Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
12.4.1. Transport and Automotive
12.4.2. Electrical and Electronics
12.4.3. Wood and Furniture
12.4.4. Others (packaging, measuring devices)
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
12.7.1. Water-based
12.7.2. Solvent-based
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Soft Touch Polyurethane Coatings Demand Share, 2019-2026
13. Middle East & Africa Soft Touch Polyurethane Coatings Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Application
13.4.1. Transport and Automotive
13.4.2. Electrical and Electronics
13.4.3. Wood and Furniture
13.4.4. Others (packaging, measuring devices)
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Soft Touch Polyurethane Coatings Market Size and Volume Forecast by Type
13.7.1. Water-based
13.7.2. Solvent-based
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Soft Touch Polyurethane Coatings Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Soft Touch Polyurethane Coatings Market: Market Share Analysis
14.2. Soft Touch Polyurethane Coatings Distributors and Customers
14.3. Soft Touch Polyurethane Coatings Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. RPM International
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. AkzoNobel
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. The Sherwin Williams Company
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. PPG Industries
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Axalta Coating Systems
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Jotun
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Aexcel Corporation
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Sokan New Materials
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
