Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Spry Vegetable Shortening Market by Type (All Purpose Shortening, Emulsified Shortening, High Stability Shortening), By Application (Baking, Frying, Confectionery and Pastry, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Spry Vegetable Shortening Market by Type (All Purpose Shortening, Emulsified Shortening, High Stability Shortening), By Application (Baking, Frying, Confectionery and Pastry, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 136095 3300 Food & Beverages 377 238 Pages 4.8 (31)

Market Overview:

The global spry vegetable shortening market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for convenience foods and bakery products, rising disposable income, and growing urbanization. In terms of type, the all-purpose shortening segment is expected to dominate the market during the forecast period owing to its versatility in use across various applications such as baking, frying, confectionery and pastry, and other applications. In terms of region, North America is projected to lead the global spry vegetable shortening market during the forecast period followed by Europe due to high demand for convenience foods in these regions.

Global Spry Vegetable Shortening Industry Outlook

Product Definition:

A vegetable shortening is a type of fat that is derived from vegetables. It is often used in baking, as it has a low melting point and a high smoke point. This makes it ideal for use in cakes, cookies, and other baked goods.

All Purpose Shortening:

All purpose shortening is a solid form of fat that has the same properties as vegetable oil. It can be used as an alternative to butter or margarine for cooking and baking applications. All-purpose shortening contains less water than butter, which makes it ideal for deep-frying applications. The product also offers stability during mixing processes, which is not the case with other shortenings such as hydrogenated or interesterified ones.

Emulsified Shortening:

Emulsified shortening is a mixture of oil and solid fat. It is produced by mixing vegetable oil with an equal amount of water at a high temperature. The end product has the ability to be mixed into any food product without altering its original properties such as taste, texture, or flavor.

The demand for emulsified shortening in the U.

Application Insights:

Bakery and confectionery was the largest application segment in 2017. The product is widely used in making various bakery products including pastries, croissants, pains au chocolat, cookies and cakes. In addition to being a functional ingredient in these products, spry vegetable shortening also helps enhance the texture of baked goods by providing an ultra-smooth finish.

The use of spry vegetable shortening not only reduces the amount of oil needed while cooking but also helps reduce cholesterol levels as it contains zero grams trans fat per serving size (2 tbsp). This factor is anticipated to drive demand from bakery applications over the forecast period. Other than this application segment Latin America and Middle East & Africa are expected to witness significant growth owing to rising population coupled with increasing disposable income which will result in growing consumption of fried foods over there which will fuel demand for spry vegetable shortening over there too eventually driving market growth globally.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to witness a growth rate of 5.6% over the forecast period, owing to increasing demand for spry vegetable shortening from key application industries such as food processing and bakery in countries such as U.S., Canada, and Mexico due to its high stability properties at room temperature which makes it suitable for use in industrial applications where there is a requirement of long-term storage products with low volatile content that are free from hydrogenation or transesterification products.

Asia Pacific is anticipated to be one of the fastest growing regional markets during the forecast years on account of rapid urbanization coupled with rising disposable income levels among consumers especially in developing economies including China, India, Indonesia, Malaysia Philippines Singapore Thailand Vietnam and Bangladesh among others which has led major industry participants into expanding their production capacities by investing heavily into R&D activities relatedto new product development followed by commercialization strategies aimed at catering increasing consumer demand across these regions over time.

Growth Factors:

  • Increasing demand for convenience foods: The growing trend of busy lifestyles has led to an increase in the demand for convenient foods. Spry Vegetable Shortening is a convenient and healthy cooking option, which is likely to drive its growth in the market.
  • Rising awareness about the health benefits of vegetable shortening: Consumers are becoming increasingly aware of the health benefits of vegetable shortening, such as its ability to reduce cholesterol levels and promote heart health. This is likely to boost its demand in the market in years to come.
  • Growing popularity of veganism and vegetarianism: There has been a rise in the number of people adopting veganism or vegetarianism over recent years, due to increasing awareness about their health benefits. This is expected to create opportunities for growth for Spry Vegetable Shortening market as it is a vegan-friendly product option.

Scope Of The Report

Report Attributes

Report Details

Report Title

Spry Vegetable Shortening Market Research Report

By Type

All Purpose Shortening, Emulsified Shortening, High Stability Shortening

By Application

Baking, Frying, Confectionery and Pastry, Other

By Companies

Olenex, ADM, Walter Rau, Yildiz Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, HAS Group

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Spry Vegetable Shortening Market Report Segments:

The global Spry Vegetable Shortening market is segmented on the basis of:


All Purpose Shortening, Emulsified Shortening, High Stability Shortening

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Baking, Frying, Confectionery and Pastry, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Olenex
  2. ADM
  3. Walter Rau
  4. Yildiz Holding
  5. VFI GmbH
  6. AAK
  7. Zeelandia
  8. Puratos
  9. Princes Group
  10. HAS Group

Global Spry Vegetable Shortening Market Overview

Highlights of The Spry Vegetable Shortening Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. All Purpose Shortening
    2. Emulsified Shortening
    3. High Stability Shortening
  1. By Application:

    1. Baking
    2. Frying
    3. Confectionery and Pastry
    4. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Spry Vegetable Shortening Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
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  • Understanding Competition Scenario
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Global Spry Vegetable Shortening Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Spry Vegetable Shortening is a vegan shortening made from plant-based oils and butters. It is available in both solid and liquid forms, and can be used in baking, cooking, frosting, or as a replacement for butter or oil in recipes.

Some of the key players operating in the spry vegetable shortening market are Olenex, ADM, Walter Rau, Yildiz Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, HAS Group.

The spry vegetable shortening market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Spry Vegetable Shortening Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Spry Vegetable Shortening Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Spry Vegetable Shortening Market - Supply Chain
   4.5. Global Spry Vegetable Shortening Market Forecast
      4.5.1. Spry Vegetable Shortening Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Spry Vegetable Shortening Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Spry Vegetable Shortening Market Absolute $ Opportunity

5. Global Spry Vegetable Shortening Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Spry Vegetable Shortening Market Size and Volume Forecast by Type
      5.3.1. All Purpose Shortening
      5.3.2. Emulsified Shortening
      5.3.3. High Stability Shortening
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Spry Vegetable Shortening Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Spry Vegetable Shortening Market Size and Volume Forecast by Application
      6.3.1. Baking
      6.3.2. Frying
      6.3.3. Confectionery and Pastry
      6.3.4. Other
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Spry Vegetable Shortening Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Spry Vegetable Shortening Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Spry Vegetable Shortening Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Spry Vegetable Shortening Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Spry Vegetable Shortening Demand Share Forecast, 2019-2029

9. North America Spry Vegetable Shortening Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Spry Vegetable Shortening Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Spry Vegetable Shortening Market Size and Volume Forecast by Application
      9.4.1. Baking
      9.4.2. Frying
      9.4.3. Confectionery and Pastry
      9.4.4. Other
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Spry Vegetable Shortening Market Size and Volume Forecast by Type
      9.7.1. All Purpose Shortening
      9.7.2. Emulsified Shortening
      9.7.3. High Stability Shortening
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Spry Vegetable Shortening Demand Share Forecast, 2019-2029

10. Latin America Spry Vegetable Shortening Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Spry Vegetable Shortening Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Spry Vegetable Shortening Market Size and Volume Forecast by Application
      10.4.1. Baking
      10.4.2. Frying
      10.4.3. Confectionery and Pastry
      10.4.4. Other
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Spry Vegetable Shortening Market Size and Volume Forecast by Type
      10.7.1. All Purpose Shortening
      10.7.2. Emulsified Shortening
      10.7.3. High Stability Shortening
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Spry Vegetable Shortening Demand Share Forecast, 2019-2029

11. Europe Spry Vegetable Shortening Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Spry Vegetable Shortening Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Spry Vegetable Shortening Market Size and Volume Forecast by Application
      11.4.1. Baking
      11.4.2. Frying
      11.4.3. Confectionery and Pastry
      11.4.4. Other
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Spry Vegetable Shortening Market Size and Volume Forecast by Type
      11.7.1. All Purpose Shortening
      11.7.2. Emulsified Shortening
      11.7.3. High Stability Shortening
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Spry Vegetable Shortening Demand Share, 2019-2029

12. Asia Pacific Spry Vegetable Shortening Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Spry Vegetable Shortening Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Spry Vegetable Shortening Market Size and Volume Forecast by Application
      12.4.1. Baking
      12.4.2. Frying
      12.4.3. Confectionery and Pastry
      12.4.4. Other
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Spry Vegetable Shortening Market Size and Volume Forecast by Type
      12.7.1. All Purpose Shortening
      12.7.2. Emulsified Shortening
      12.7.3. High Stability Shortening
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Spry Vegetable Shortening Demand Share, 2019-2029

13. Middle East & Africa Spry Vegetable Shortening Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Spry Vegetable Shortening Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Spry Vegetable Shortening Market Size and Volume Forecast by Application
      13.4.1. Baking
      13.4.2. Frying
      13.4.3. Confectionery and Pastry
      13.4.4. Other
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Spry Vegetable Shortening Market Size and Volume Forecast by Type
      13.7.1. All Purpose Shortening
      13.7.2. Emulsified Shortening
      13.7.3. High Stability Shortening
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Spry Vegetable Shortening Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Spry Vegetable Shortening Market: Market Share Analysis
   14.2. Spry Vegetable Shortening Distributors and Customers
   14.3. Spry Vegetable Shortening Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Olenex Overview Financials Developments Strategic Outlook
      14.4.2. ADM Overview Financials Developments Strategic Outlook
      14.4.3. Walter Rau Overview Financials Developments Strategic Outlook
      14.4.4. Yildiz Holding Overview Financials Developments Strategic Outlook
      14.4.5. VFI GmbH Overview Financials Developments Strategic Outlook
      14.4.6. AAK Overview Financials Developments Strategic Outlook
      14.4.7. Zeelandia Overview Financials Developments Strategic Outlook
      14.4.8. Puratos Overview Financials Developments Strategic Outlook
      14.4.9. Princes Group Overview Financials Developments Strategic Outlook
      14.4.10. HAS Group Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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