Market Overview:
The global tampons market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about menstrual hygiene, increasing disposable income, and growing trend of online shopping. In terms of type, the tampons market is segmented into tampons with applicator and tampons without applicator. Tampons with applicators are more popular among consumers as they are easy to use and provide better protection against leakage. However, in recent years there has been a rise in demand for non-applicator tampons due to their eco-friendly nature and lower price point. In terms of application, the pharmacy segment dominates the global tampon market followed by online sales and others segments respectively.
Product Definition:
A tampon is a piece of absorbent material inserted into the vagina to absorb menstrual blood.
Tampons with applicator:
Tampons with applicator are used for feminine hygiene and they are available in different sizes, shapes and materials. The product is gaining popularity among the young generation as well as the older one. It’s easy to use, carry & handle products which gives it an edge over other products available in the market.
Tampons without applicator:
Tampons are made up of absorbent material and they are used for absorbing menstrual blood. The tampon applicator is a small device which is used to insert the tampon into the vaginal opening. It comes in different sizes depending upon the flow amount, absorption, and other factors.
Application Insights:
The others application segment held the largest share of more than 50.0% in 2017. The major categories under this segment are pharmacies and online sales. In countries, such as India, China, Australia and New Zealand where online sales represent a large percentage of the total market volume, pharmacy stores play an important role in channelizing tampon demand through their extensive product range that caters to various feminine hygiene needs across all stages of a woman¢â‚¬â„¢s life.
In North America and Europe regions where online sales do not account for a significant share in the total market volume due to presence of big box retail stores that offer wide product selection along with competitive prices; supermarkets/hypermarkets have been witnessing growing penetration especially among working class women who prefer shopping at convenient locations owing to busy schedules followed by periods which is expected to boost industry growth over the forecast period.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing awareness about menstruation, growing demand for organic tampons, and rising disposable income of women in this region. Moreover, presence of major players such as Procter & Gamble Company; Kimberly-Clark Corporation; and Johnson & Johnson Ltd.; has positively influenced the growth of this regional market over the past few years.
Asia Pacific is anticipated to witness significant growth during the forecast period owing to increasing awareness among people regarding hygiene issues associated with pads and low-cost products offering by local manufacturers such as Tampax India Pvt. Ltd., Durex India Pvt. Ltd.
Growth Factors:
- Increasing awareness about feminine hygiene and menstrual health: There has been a growing awareness among women about the importance of good menstrual hygiene. This is driving demand for better quality and more innovative tampons products.
- Rising disposable income levels of women in developing countries: A large population of women in developing countries is now entering the workforce and enjoying rising disposable incomes. This is resulting in increased spending on discretionary items, including tampons products.
- Growing trend of “period positivity”: There is a growing trend among young women to be more open about their periods and to celebrate them as a natural part of life. This is fueling demand for more innovative tampon products that offer better comfort, performance, and aesthetics.
Scope Of The Report
Report Attributes
Report Details
Report Title
Tampons Market Research Report
By Type
Tampons with applicator, Tampons without applicator
By Application
Pharmacy, Online sales, Others
By Companies
Procter & Gamble, Playtex, Kimberly-Clark, Johnson & Johnson, Unicharm, Natracare, Libra, Lil-lets, Tempo, MOXIE, Rossmann, SCA
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
231
Number of Tables & Figures
162
Customization Available
Yes, the report can be customized as per your need.
Global Tampons Market Report Segments:
The global Tampons market is segmented on the basis of:
Types
Tampons with applicator, Tampons without applicator
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Pharmacy, Online sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Procter & Gamble
- Playtex
- Kimberly-Clark
- Johnson & Johnson
- Unicharm
- Natracare
- Libra
- Lil-lets
- Tempo
- MOXIE
- Rossmann
- SCA
Highlights of The Tampons Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Tampons with applicator
- Tampons without applicator
- By Application:
- Pharmacy
- Online sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Tampons Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Tampons are a type of feminine hygiene product that is inserted into the vagina to absorb menstrual blood.
Some of the major companies in the tampons market are Procter & Gamble, Playtex, Kimberly-Clark, Johnson & Johnson, Unicharm, Natracare, Libra, Lil-lets, Tempo, MOXIE, Rossmann, SCA.
The tampons market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Tampons Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Tampons Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Tampons Market - Supply Chain
4.5. Global Tampons Market Forecast
4.5.1. Tampons Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Tampons Market Size (000 Units) and Y-o-Y Growth
4.5.3. Tampons Market Absolute $ Opportunity
5. Global Tampons Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Tampons Market Size and Volume Forecast by Type
5.3.1. Tampons with applicator
5.3.2. Tampons without applicator
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Tampons Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Tampons Market Size and Volume Forecast by Application
6.3.1. Pharmacy
6.3.2. Online sales
6.3.3. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Tampons Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Tampons Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Tampons Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Tampons Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Tampons Demand Share Forecast, 2019-2026
9. North America Tampons Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Tampons Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Tampons Market Size and Volume Forecast by Application
9.4.1. Pharmacy
9.4.2. Online sales
9.4.3. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Tampons Market Size and Volume Forecast by Type
9.7.1. Tampons with applicator
9.7.2. Tampons without applicator
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Tampons Demand Share Forecast, 2019-2026
10. Latin America Tampons Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Tampons Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Tampons Market Size and Volume Forecast by Application
10.4.1. Pharmacy
10.4.2. Online sales
10.4.3. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Tampons Market Size and Volume Forecast by Type
10.7.1. Tampons with applicator
10.7.2. Tampons without applicator
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Tampons Demand Share Forecast, 2019-2026
11. Europe Tampons Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Tampons Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Tampons Market Size and Volume Forecast by Application
11.4.1. Pharmacy
11.4.2. Online sales
11.4.3. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Tampons Market Size and Volume Forecast by Type
11.7.1. Tampons with applicator
11.7.2. Tampons without applicator
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Tampons Demand Share, 2019-2026
12. Asia Pacific Tampons Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Tampons Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Tampons Market Size and Volume Forecast by Application
12.4.1. Pharmacy
12.4.2. Online sales
12.4.3. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Tampons Market Size and Volume Forecast by Type
12.7.1. Tampons with applicator
12.7.2. Tampons without applicator
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Tampons Demand Share, 2019-2026
13. Middle East & Africa Tampons Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Tampons Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Tampons Market Size and Volume Forecast by Application
13.4.1. Pharmacy
13.4.2. Online sales
13.4.3. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Tampons Market Size and Volume Forecast by Type
13.7.1. Tampons with applicator
13.7.2. Tampons without applicator
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Tampons Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Tampons Market: Market Share Analysis
14.2. Tampons Distributors and Customers
14.3. Tampons Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Procter & Gamble
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Playtex
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Kimberly-Clark
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Johnson & Johnson
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Unicharm
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Natracare
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Libra
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Lil-lets
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Tempo
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. MOXIE
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Rossmann
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. SCA
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
