Market Overview:
The global toilet paper market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for toilet paper from both, household and commercial applications. In terms of type, pulp paper is expected to dominate the global toilet paper market during the forecast period, followed by recycled paper. Pulp papers are made up of 100% virgin wood fiber and are biodegradable in nature which makes them a preferred choice for many consumers across the globe.
Product Definition:
A paper product used to cleanse the anal and genital areas, typically after defecation or urination.
Pulp Paper:
Pulp paper is a type of paper made from wood pulp. Pulp papers are used in toilet papers, packaging materials, cigarette filters and many more applications. The wood pulp is obtained from the tree by mechanical or chemical means and then processed to make it suitable for various end-use industries such as tissue, specialty board (for food packaging), writing & printing (for magazines) and others.
Recycled Paper:
Recycled paper is the waste material that is collected from various sources and processed to make toilet paper. It can be made from old corrugated containers, newsprint, office paper, and cigarette butts. The most common type of recycled papers are white wallpapers which are made by bleaching Kraft pulp with chemicals such as sodium thiosulphate (STS), chlorine dioxide (ClO2) or calcium hypochlorite (Ca(OH)2).
Application Insights:
The commercial application segment dominated the global toilet paper market, accounting for more than 70.0% share of the total revenue in 2017. The growth can be attributed to an increase in construction activities and renovation projects across various regions, including Asia Pacific and Middle East & Africa. For instance, according to a survey by the American Institute of Architects (AIA), around 54% of architects reported that they had been asked to provide estimates for bathroom remodeling projects at their offices in 2018. Furthermore, according to a blog by Remodelista published on 18th January 2019, there were over 1 million bathroom renovations completed in 2018 alone across the U.S., which is expected to boost product demand over the forecast period as most commercial spaces require fresh supplies of TP every day during business hours.
Regional Analysis:
Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The region accounts for a large share of global population, which makes it one of the most attractive markets for toilet paper manufacturers. Furthermore, rapid urbanization and increasing disposable income levels in developing countries such as India are expected to drive demand further.
North America accounted for a significant revenue share in 2017 owing to high consumption levels coupled with well-established commercial sector across U.S., Canada, and Mexico. Moreover, growing construction activities due to rising number of new buildings are anticipated to fuel product demand further over the forecast period. Europe is also likely have a positive outlook on growth owing toilet paper being an essential household product that needs constant replacement thus driving sales every year around Christmas time when consumers make major purchases related household products including soap bars and tissue papers among others).
Growth Factors:
- Increasing population – The world population is growing at a fast pace and this is expected to drive the demand for toilet paper in the coming years.
- Rising income levels – With rising income levels, consumers are able to afford better quality products such as toilet paper. This is likely to boost the demand for toilet paper in the coming years.
- Urbanization – Rapid urbanization is leading to an increase in the number of households, which will drive demand for toilet paper in the future.
- Changing lifestyles – There has been a shift towards westernized lifestyles across emerging markets, which has led to an increase in consumption of luxury items such as toilet paper. This trend is likely to continue in the future, boosting demand for this product category overall.. 5) Growing awareness about hygiene and sanitation- There has been a growing awareness about hygiene and sanitation among consumers across emerging markets in recent years
Scope Of The Report
Report Attributes
Report Details
Report Title
Toilet Paper Market Research Report
By Type
Pulp Paper, Recycled Paper
By Application
Household, Commercial
By Companies
Procter&Gamble, Kimberly-Clark, Georgia-Pacific, Metsa, Svenska Cellulosa Aktiebolaget, Seventh Generation (US), Oji Holdings(JP), Wausau Paper, Solaris, Cascades, Sofidel, Roses, Atlas, Merfin, Kruger, VonDrehle, Soundview, Yuen Foong Yu Paper(TW), Hengan Group(CN), APP, Vinda Group(CN), C&S Paper (CN), Dongguan White Swan Paper, Shandong Tralin, Guangxi Guitang Group, Jiangsu Shuangdeng Paper
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Toilet Paper Market Report Segments:
The global Toilet Paper market is segmented on the basis of:
Types
Pulp Paper, Recycled Paper
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Procter&Gamble
- Kimberly-Clark
- Georgia-Pacific
- Metsa
- Svenska Cellulosa Aktiebolaget
- Seventh Generation (US)
- Oji Holdings(JP)
- Wausau Paper
- Solaris
- Cascades
- Sofidel
- Roses
- Atlas
- Merfin
- Kruger
- VonDrehle
- Soundview
- Yuen Foong Yu Paper(TW)
- Hengan Group(CN)
- APP
- Vinda Group(CN)
- C&S Paper (CN)
- Dongguan White Swan Paper
- Shandong Tralin
- Guangxi Guitang Group
- Jiangsu Shuangdeng Paper
Highlights of The Toilet Paper Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Pulp Paper
- Recycled Paper
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Toilet Paper Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Toilet paper is a type of paper that is used to clean the inside of a toilet.
Some of the major players in the toilet paper market are Procter&Gamble, Kimberly-Clark, Georgia-Pacific, Metsa, Svenska Cellulosa Aktiebolaget, Seventh Generation (US), Oji Holdings(JP), Wausau Paper, Solaris, Cascades, Sofidel, Roses, Atlas, Merfin, Kruger, VonDrehle, Soundview, Yuen Foong Yu Paper(TW), Hengan Group(CN), APP, Vinda Group(CN), C&S Paper (CN), Dongguan White Swan Paper, Shandong Tralin, Guangxi Guitang Group, Jiangsu Shuangdeng Paper.
The toilet paper market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Toilet Paper Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Toilet Paper Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Toilet Paper Market - Supply Chain
4.5. Global Toilet Paper Market Forecast
4.5.1. Toilet Paper Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Toilet Paper Market Size (000 Units) and Y-o-Y Growth
4.5.3. Toilet Paper Market Absolute $ Opportunity
5. Global Toilet Paper Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Toilet Paper Market Size and Volume Forecast by Type
5.3.1. Pulp Paper
5.3.2. Recycled Paper
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Toilet Paper Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Toilet Paper Market Size and Volume Forecast by Application
6.3.1. Household
6.3.2. Commercial
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Toilet Paper Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Toilet Paper Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Toilet Paper Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Toilet Paper Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Toilet Paper Demand Share Forecast, 2019-2026
9. North America Toilet Paper Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Toilet Paper Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Toilet Paper Market Size and Volume Forecast by Application
9.4.1. Household
9.4.2. Commercial
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Toilet Paper Market Size and Volume Forecast by Type
9.7.1. Pulp Paper
9.7.2. Recycled Paper
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Toilet Paper Demand Share Forecast, 2019-2026
10. Latin America Toilet Paper Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Toilet Paper Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Toilet Paper Market Size and Volume Forecast by Application
10.4.1. Household
10.4.2. Commercial
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Toilet Paper Market Size and Volume Forecast by Type
10.7.1. Pulp Paper
10.7.2. Recycled Paper
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Toilet Paper Demand Share Forecast, 2019-2026
11. Europe Toilet Paper Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Toilet Paper Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Toilet Paper Market Size and Volume Forecast by Application
11.4.1. Household
11.4.2. Commercial
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Toilet Paper Market Size and Volume Forecast by Type
11.7.1. Pulp Paper
11.7.2. Recycled Paper
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Toilet Paper Demand Share, 2019-2026
12. Asia Pacific Toilet Paper Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Toilet Paper Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Toilet Paper Market Size and Volume Forecast by Application
12.4.1. Household
12.4.2. Commercial
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Toilet Paper Market Size and Volume Forecast by Type
12.7.1. Pulp Paper
12.7.2. Recycled Paper
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Toilet Paper Demand Share, 2019-2026
13. Middle East & Africa Toilet Paper Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Toilet Paper Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Toilet Paper Market Size and Volume Forecast by Application
13.4.1. Household
13.4.2. Commercial
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Toilet Paper Market Size and Volume Forecast by Type
13.7.1. Pulp Paper
13.7.2. Recycled Paper
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Toilet Paper Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Toilet Paper Market: Market Share Analysis
14.2. Toilet Paper Distributors and Customers
14.3. Toilet Paper Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Procter&Gamble
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kimberly-Clark
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Georgia-Pacific
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Metsa
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Svenska Cellulosa Aktiebolaget
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Seventh Generation (US)
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Oji Holdings(JP)
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Wausau Paper
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Solaris
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Cascades
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Sofidel
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Roses
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Atlas
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Merfin
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Kruger
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. VonDrehle
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Soundview
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Yuen Foong Yu Paper(TW)
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Hengan Group(CN)
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. APP
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
