Market Overview:
The global Twinkies market is expected to grow at a CAGR of 3.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for convenience foods and rising disposable income of consumers. In terms of type, the vanilla filling Twinkies segment is expected to dominate the global Twinkies market during the forecast period, owing to its high demand in developed countries such as North America and Europe. However, in terms of CAGR, the banana filling Twinkies segment is projected to grow at a higher rate than other segments during the forecast period.
Product Definition:
A Twinkie is a cake-like snack that is filled with cream and usually coated in chocolate. They are often referred to as "America's favorite snack cake.
Vanilla Filling Twinkies:
Vanilla filling twinkies, it's usage and growth factor in the Twinkies market? In the last few years, vanilla has been one of the most popular flavors in cakes, desserts and confectioneries. It is a flavor that goes back to childhood memories for many people. The flavor is associated with comfort food because it brings back fond memories of times when we were kids sitting around the kitchen table eating cake after cake after cake.
Chocolate Filling Twinkies:
Chocolate filling twinkies and it's usage in the Twinkie market is a subject of much interest to me. I have been researching this for quite some time now, ever since I first came across chocolate filling twinkies at my local gas station/convenience store.
I was blown away by their flavor and texture contrast at the same time.
Application Insights:
The supermarkets and hypermarkets segment led the global twinkies market in 2017. This was attributed to factors such as presence of prominent bakery product manufacturers, presence of large retail chains, and high consumer awareness regarding availability of products in limited quantities. For instance, as per a survey conducted by Bakery Product Manufacturers' Association (BPM), U.S.-based supermarket chain Walmart accounted for 23% revenue share in 2016 owing to wide ranging product portfolio including bakery products like twinkies among others.
Specialist retailers also accounted for a significant share owing to factors such as niche product offerings along with superior customer service standards that include dedicated shelf space and employee training programs at the point of sale regarding Twinkie varieties offered by these retailers are expected to boost industry growth over the forecast period (2018-2030).
Regional Analysis:
North America was the largest regional market in 2017 owing to growing consumer demand for packaged food products with reduced calorie levels. The U.S., which is one of the key consumers of Twinkies, has witnessed a significant increase in bakery outlets over the past few years, which is expected to positively impact industry growth over the forecast period.
Asia Pacific is projected to be one of the fastest-growing markets at a CAGR exceeding 5% from 2018 to 2030 due to increasing disposable income levels and changing lifestyles resulting into increased demand for packaged foods among consumers especially millennials and female workforce along with rapid urbanization leading into an upsurge in corporate offices as well as small & medium enterprises (SMEs). Furthermore, rising awareness regarding health benefits associated with Twinkies such as less saturated fat content compared to other alternatives will drive industry expansion over next eight years.
Growth Factors:
- Increased demand for convenient, on-the-go snacks
- Growing popularity of dessert and snack bars as a healthier alternative to traditional snacks
- Twinkies' unique flavor profile and nostalgic appeal
- New product innovations, such as the limited edition pumpkin spice Twinkies released in Fall 2016
- Continued marketing efforts to promote the brand's fun and playful image
Scope Of The Report
Report Attributes
Report Details
Report Title
Twinkies Market Research Report
By Type
Vanilla Filling Twinkies, Chocolate Filling Twinkies, Banana Filling Twinkies, Other
By Application
Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Individual Retailers, Other
By Companies
Hostess Brands, Grupo Bimbo, McKee Foods, Pladis, Yamazaki Baking, Aryzta, B&G Foods, BreadTalk Group, Flowers Foods, Regent Foods Corporation
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Twinkies Market Report Segments:
The global Twinkies market is segmented on the basis of:
Types
Vanilla Filling Twinkies, Chocolate Filling Twinkies, Banana Filling Twinkies, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Individual Retailers, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hostess Brands
- Grupo Bimbo
- McKee Foods
- Pladis
- Yamazaki Baking
- Aryzta
- B&G Foods
- BreadTalk Group
- Flowers Foods
- Regent Foods Corporation
Highlights of The Twinkies Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Vanilla Filling Twinkies
- Chocolate Filling Twinkies
- Banana Filling Twinkies
- Other
- By Application:
- Supermarkets and Hypermarkets
- Specialist Retailers
- Convenience Stores
- Individual Retailers
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Twinkies Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Twinkies are a type of cake that is made from flour, sugar, eggs, butter and baking powder.
Some of the major companies in the twinkies market are Hostess Brands, Grupo Bimbo, McKee Foods, Pladis, Yamazaki Baking, Aryzta, B&G Foods, BreadTalk Group, Flowers Foods, Regent Foods Corporation.
The twinkies market is expected to register a CAGR of 3.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Twinkies Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Twinkies Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Twinkies Market - Supply Chain
4.5. Global Twinkies Market Forecast
4.5.1. Twinkies Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Twinkies Market Size (000 Units) and Y-o-Y Growth
4.5.3. Twinkies Market Absolute $ Opportunity
5. Global Twinkies Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Twinkies Market Size and Volume Forecast by Type
5.3.1. Vanilla Filling Twinkies
5.3.2. Chocolate Filling Twinkies
5.3.3. Banana Filling Twinkies
5.3.4. Other
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Twinkies Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Twinkies Market Size and Volume Forecast by Application
6.3.1. Supermarkets and Hypermarkets
6.3.2. Specialist Retailers
6.3.3. Convenience Stores
6.3.4. Individual Retailers
6.3.5. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Twinkies Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Twinkies Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Twinkies Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Twinkies Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Twinkies Demand Share Forecast, 2019-2026
9. North America Twinkies Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Twinkies Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Twinkies Market Size and Volume Forecast by Application
9.4.1. Supermarkets and Hypermarkets
9.4.2. Specialist Retailers
9.4.3. Convenience Stores
9.4.4. Individual Retailers
9.4.5. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Twinkies Market Size and Volume Forecast by Type
9.7.1. Vanilla Filling Twinkies
9.7.2. Chocolate Filling Twinkies
9.7.3. Banana Filling Twinkies
9.7.4. Other
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Twinkies Demand Share Forecast, 2019-2026
10. Latin America Twinkies Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Twinkies Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Twinkies Market Size and Volume Forecast by Application
10.4.1. Supermarkets and Hypermarkets
10.4.2. Specialist Retailers
10.4.3. Convenience Stores
10.4.4. Individual Retailers
10.4.5. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Twinkies Market Size and Volume Forecast by Type
10.7.1. Vanilla Filling Twinkies
10.7.2. Chocolate Filling Twinkies
10.7.3. Banana Filling Twinkies
10.7.4. Other
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Twinkies Demand Share Forecast, 2019-2026
11. Europe Twinkies Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Twinkies Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Twinkies Market Size and Volume Forecast by Application
11.4.1. Supermarkets and Hypermarkets
11.4.2. Specialist Retailers
11.4.3. Convenience Stores
11.4.4. Individual Retailers
11.4.5. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Twinkies Market Size and Volume Forecast by Type
11.7.1. Vanilla Filling Twinkies
11.7.2. Chocolate Filling Twinkies
11.7.3. Banana Filling Twinkies
11.7.4. Other
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Twinkies Demand Share, 2019-2026
12. Asia Pacific Twinkies Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Twinkies Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Twinkies Market Size and Volume Forecast by Application
12.4.1. Supermarkets and Hypermarkets
12.4.2. Specialist Retailers
12.4.3. Convenience Stores
12.4.4. Individual Retailers
12.4.5. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Twinkies Market Size and Volume Forecast by Type
12.7.1. Vanilla Filling Twinkies
12.7.2. Chocolate Filling Twinkies
12.7.3. Banana Filling Twinkies
12.7.4. Other
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Twinkies Demand Share, 2019-2026
13. Middle East & Africa Twinkies Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Twinkies Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Twinkies Market Size and Volume Forecast by Application
13.4.1. Supermarkets and Hypermarkets
13.4.2. Specialist Retailers
13.4.3. Convenience Stores
13.4.4. Individual Retailers
13.4.5. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Twinkies Market Size and Volume Forecast by Type
13.7.1. Vanilla Filling Twinkies
13.7.2. Chocolate Filling Twinkies
13.7.3. Banana Filling Twinkies
13.7.4. Other
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Twinkies Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Twinkies Market: Market Share Analysis
14.2. Twinkies Distributors and Customers
14.3. Twinkies Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Hostess Brands
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Grupo Bimbo
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. McKee Foods
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Pladis
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Yamazaki Baking
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Aryzta
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. B&G Foods
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. BreadTalk Group
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Flowers Foods
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Regent Foods Corporation
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
