Market Overview:
The global vegetable shortening market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for convenience foods, increasing disposable income, and growing awareness about health and nutrition. Based on type, the global vegetable shortening market is segmented into all-purpose shortening, emulsified shortening, and high stability shortening. All-purpose shortening is further sub-segmented into hydrogenated oil and nonhydrogenated oil segments. The hydrogenated oil segment is expected to dominate the global vegetableshortening market during the forecast period owing to its properties such as long shelf life and resistance against oxidation.
Product Definition:
A type of edible vegetable oil that is used especially in baking and as a spread. Vegetable shortening is important because it helps food to cook evenly and it has a mild flavor.
All Purpose Shortening:
All purpose shortening is a solid form of fat that has the same properties as oils. It can be used as an alternative to butter or oil in any recipe. It contains no water and therefore cannot be made into a spread like butter can.
Emulsified Shortening:
Emulsified shortening is a fat-water emulsion, also known as oleochemical or oleo-technology. It is obtained from vegetable oils through an extrusion process and used as a thickening agent in various food products including bakery, confectionery & dairy items and sauces.
The product has high stability against oxidation which makes it suitable to be used in deep-frozen foods.
Application Insights:
Bakery and confectionery was the largest application segment in 2017. The product is widely used in bakery products, such as pastries, croissants, pains au chocolat, zeppole and donuts. Vegetable shortening acts as an important component in several sweet snacks and desserts manufactured using puff pastry. In addition to being a crucial ingredient for making pastries flaky and light, it also helps enhance the taste of various products by providing a rich texture when incorporated into them.
The other application segment includes foods such as chips/crisps; sauces; soups; stews; dry mixes (such as powder food dĩcor); ready meals (such as TVP with vegetables)and others (suchas pet food).
Regional Analysis:
Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The presence of a large consumer base, availability of low-cost vegetable shortening, and increasing demand for bakery products are some major factors driving the regional market growth. China is one of the largest consumers as well as producers in this region owing to cheap labor cost and easy availability of raw materials such as soybean oil.
North America was valued at USD X million in 2017. The U.S., being a developed economy with high disposable income has greater penetration compared to developing economies due to which it holds significant share within North America region globally. Europe also held significant share within same region owing to rising demand for healthier alternatives from countries including U.K.
Growth Factors:
- Increasing demand for convenience foods: The growing trend of busy lifestyles has led to an increase in the demand for convenience foods. Vegetable shortening is used as an ingredient in a variety of convenience food items such as pastries, cookies, and cakes. This is expected to drive the growth of the vegetable shortening market during the forecast period.
- Rising awareness about health benefits of vegetable oils: There is a growing awareness among consumers about the health benefits of using vegetable oils instead of animal fats. This is expected to lead to an increase in the demand for vegetable shortening during the forecast period.
- Growing popularity of bakery products: Bakery products are gaining popularity among consumers due to their taste and nutritional value. Vegetable shortening is used as an ingredient in bakery products such as pastries, cookies, and cakes which are high in calories but also provide several essential nutrients that are beneficial for overall health .This is expected to drive growth prospects forthe global marketforvegetableshorteningduringtheforecastperiod .
Scope Of The Report
Report Attributes
Report Details
Report Title
Vegetable Shortening Market Research Report
By Type
All Purpose Shortening, Emulsified Shortening, High Stability Shortening
By Application
Baking, Frying, Confectionery and Pastry, Other
By Companies
Olenex, ADM, Walter Rau, Yildiz Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, HAS Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
243
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Vegetable Shortening Market Report Segments:
The global Vegetable Shortening market is segmented on the basis of:
Types
All Purpose Shortening, Emulsified Shortening, High Stability Shortening
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Baking, Frying, Confectionery and Pastry, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Olenex
- ADM
- Walter Rau
- Yildiz Holding
- VFI GmbH
- AAK
- Zeelandia
- Puratos
- Princes Group
- HAS Group
Highlights of The Vegetable Shortening Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- All Purpose Shortening
- Emulsified Shortening
- High Stability Shortening
- By Application:
- Baking
- Frying
- Confectionery and Pastry
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Vegetable Shortening Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Vegetable shortening is a type of oil that is made from vegetable oils. It is used to make products such as cookies, cakes, and pies.
Some of the major players in the vegetable shortening market are Olenex, ADM, Walter Rau, Yildiz Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, HAS Group.
The vegetable shortening market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Vegetable Shortening Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Vegetable Shortening Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Vegetable Shortening Market - Supply Chain
4.5. Global Vegetable Shortening Market Forecast
4.5.1. Vegetable Shortening Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Vegetable Shortening Market Size (000 Units) and Y-o-Y Growth
4.5.3. Vegetable Shortening Market Absolute $ Opportunity
5. Global Vegetable Shortening Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Vegetable Shortening Market Size and Volume Forecast by Type
5.3.1. All Purpose Shortening
5.3.2. Emulsified Shortening
5.3.3. High Stability Shortening
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Vegetable Shortening Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Vegetable Shortening Market Size and Volume Forecast by Application
6.3.1. Baking
6.3.2. Frying
6.3.3. Confectionery and Pastry
6.3.4. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Vegetable Shortening Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Vegetable Shortening Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Vegetable Shortening Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Vegetable Shortening Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Vegetable Shortening Demand Share Forecast, 2019-2026
9. North America Vegetable Shortening Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Vegetable Shortening Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Vegetable Shortening Market Size and Volume Forecast by Application
9.4.1. Baking
9.4.2. Frying
9.4.3. Confectionery and Pastry
9.4.4. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Vegetable Shortening Market Size and Volume Forecast by Type
9.7.1. All Purpose Shortening
9.7.2. Emulsified Shortening
9.7.3. High Stability Shortening
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Vegetable Shortening Demand Share Forecast, 2019-2026
10. Latin America Vegetable Shortening Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Vegetable Shortening Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Vegetable Shortening Market Size and Volume Forecast by Application
10.4.1. Baking
10.4.2. Frying
10.4.3. Confectionery and Pastry
10.4.4. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Vegetable Shortening Market Size and Volume Forecast by Type
10.7.1. All Purpose Shortening
10.7.2. Emulsified Shortening
10.7.3. High Stability Shortening
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Vegetable Shortening Demand Share Forecast, 2019-2026
11. Europe Vegetable Shortening Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Vegetable Shortening Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Vegetable Shortening Market Size and Volume Forecast by Application
11.4.1. Baking
11.4.2. Frying
11.4.3. Confectionery and Pastry
11.4.4. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Vegetable Shortening Market Size and Volume Forecast by Type
11.7.1. All Purpose Shortening
11.7.2. Emulsified Shortening
11.7.3. High Stability Shortening
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Vegetable Shortening Demand Share, 2019-2026
12. Asia Pacific Vegetable Shortening Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Vegetable Shortening Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Vegetable Shortening Market Size and Volume Forecast by Application
12.4.1. Baking
12.4.2. Frying
12.4.3. Confectionery and Pastry
12.4.4. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Vegetable Shortening Market Size and Volume Forecast by Type
12.7.1. All Purpose Shortening
12.7.2. Emulsified Shortening
12.7.3. High Stability Shortening
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Vegetable Shortening Demand Share, 2019-2026
13. Middle East & Africa Vegetable Shortening Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Vegetable Shortening Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Vegetable Shortening Market Size and Volume Forecast by Application
13.4.1. Baking
13.4.2. Frying
13.4.3. Confectionery and Pastry
13.4.4. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Vegetable Shortening Market Size and Volume Forecast by Type
13.7.1. All Purpose Shortening
13.7.2. Emulsified Shortening
13.7.3. High Stability Shortening
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Vegetable Shortening Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Vegetable Shortening Market: Market Share Analysis
14.2. Vegetable Shortening Distributors and Customers
14.3. Vegetable Shortening Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Olenex
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. ADM
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Walter Rau
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Yildiz Holding
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. VFI GmbH
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. AAK
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Zeelandia
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Puratos
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Princes Group
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. HAS Group
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
