Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Water-based Coating Market by Type (Water-Soluble Paints, Emulsions/Latex Paints, Water-Based Alkyds, Other), By Application (Architecture, Automotive, Other Industries) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Water-based Coating Market by Type (Water-Soluble Paints, Emulsions/Latex Paints, Water-Based Alkyds, Other), By Application (Architecture, Automotive, Other Industries) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 144036 3300 Chemical & Material 377 244 Pages 4.7 (40)

Market Overview:

The global water-based coating market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for environment-friendly coatings and rising awareness about the benefits of using water-based coatings over solvent-based coatings. In terms of volume, the water-soluble paints segment is expected to lead the global water-based coating market during the forecast period, followed by emulsions/latex paints and other types of waterborne coatings. The architecture application segment is expected to account for a major share of the global waterborne coating market in terms of value, followed by automotive and other industries segments.

Global Water-based Coating Industry Outlook

Product Definition:

Water-based coatings are a type of coating that is applied using water as the solvent. These coatings are often used in architectural and decorative applications, where the appearance of the finished product is important. Water-based coatings have a number of advantages over other types of coatings, including lower environmental impact, reduced flammability, and better compatibility with other materials.

Water-Soluble Paints:

Water-soluble paints are water-based formulations that are used as coatings for substrates such as wood, paper, plastic and metal. They contain pigments or additives which when dissolved in water have a tendency to become part of the solution. These solutions can be applied directly by brush, roller or sprayer on the substrate and when dry they leave an excellent finish with no appreciable VOCs (volatile organic compounds).

Emulsions/Latex Paints:

Emulsions/latex paints are water-based formulations, which comprise of acrylic polymer as a major ingredient. These paints have low Volatile Organic Compounds (VOC) content and contain less than 5% solvents by volume. They offer high adhesion to the substrate and have excellent chemical resistance owing to this property.

Application Insights:

The architecture application segment led the global water-based coatings market in 2017 and is projected to witness significant growth over the forecast period. This can be attributed to increasing construction activities in developing countries, such as India, China, and Brazil. In addition, growing urbanization rates coupled with rising disposable income levels will further propel product demand for architectural applications over the next eight years.

The automotive application segment was valued at USD 536.3 million in 2017 owing to increasing vehicle productionrates globally coupled with high consumer demand for vehicles that are more environment-friendly compared to their counterparts from past decades. The other industries application segment includes food processing plants & packaging facilities that require aqueous coating solutions due to properties such as chemical resistance and durability offered by these products when applied on industrial equipment & machinery parts respectively.

Regional Analysis:

Asia Pacific was the largest regional market in 2017 and is expected to continue its dominance over the forecast period. The region accounted for a share of more than 30% in terms of revenue in 2017 owing to high product demand from various end-use industries, such as automotive, construction, and others. China is projected to remain an important market for global water-based coatings industry on account of rapid industrialization along with growing infrastructure activities.

North America emerged as the second-largest consumer due to increasing renovation activities coupled with rising expenditure on home improvement projects are likely to boost product demand over the forecast period. Europe also held a significant share owing to increased spending by consumers on recreational vehicles coupled with motor homes which has led into an increase in coating requirements for these applications.

Growth Factors:

  • Increasing demand from the end-use industries such as automotive, construction, and furniture owing to the properties of water-based coatings such as durability, corrosion resistance, and low toxicity.
  • Rising awareness about the benefits of water-based coatings over solvent-borne coatings among consumers due to environmental concerns over volatile organic compounds (VOCs) emissions from solvent-borne coatings.
  • Technological advancements in waterborne coating formulations that offer better performance characteristics compared to traditional solvent-borne coatings.
  • Growing demand for green/environmentally friendly products across all industries, which is driving manufacturers towards development of more sustainable waterborne coating technologies and products.

Scope Of The Report

Report Attributes

Report Details

Report Title

Water-based Coating Market Research Report

By Type

Water-Soluble Paints, Emulsions/Latex Paints, Water-Based Alkyds, Other

By Application

Architecture, Automotive, Other Industries

By Companies

ICA Group, Coatings & Adhesives Corporation, ACTEGA Terra GmbH, DowDuPont, Gellner Industrial, LLC, Aqua Based Technologies, Target Coatings, Valspar, Cameleon Coatings, BASF Intermediates, AkzoNobel, PPG Industries Inc., RPM International Inc, Sherwin-Williams, Axalta (AXTA), Nippon Paint, Kansai Paint Company Ltd., Tikkurila, Berger Paints

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Water-based Coating Market Report Segments:

The global Water-based Coating market is segmented on the basis of:


Water-Soluble Paints, Emulsions/Latex Paints, Water-Based Alkyds, Other

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Architecture, Automotive, Other Industries

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. ICA Group
  2. Coatings & Adhesives Corporation
  3. ACTEGA Terra GmbH
  4. DowDuPont
  5. Gellner Industrial, LLC
  6. Aqua Based Technologies
  7. Target Coatings
  8. Valspar
  9. Cameleon Coatings
  10. BASF Intermediates
  11. AkzoNobel
  12. PPG Industries Inc.
  13. RPM International Inc
  14. Sherwin-Williams
  15. Axalta (AXTA)
  16. Nippon Paint
  17. Kansai Paint Company Ltd.
  18. Tikkurila
  19. Berger Paints

Global Water-based Coating Market Overview

Highlights of The Water-based Coating Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Water-Soluble Paints
    2. Emulsions/Latex Paints
    3. Water-Based Alkyds
    4. Other
  1. By Application:

    1. Architecture
    2. Automotive
    3. Other Industries
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Water-based Coating Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Water-based Coating Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Water-based coating is a type of coating that uses water as the main solvent. This type of coating is often used on metal surfaces to protect them from corrosion.

Some of the major companies in the water-based coating market are ICA Group, Coatings & Adhesives Corporation, ACTEGA Terra GmbH, DowDuPont, Gellner Industrial, LLC, Aqua Based Technologies, Target Coatings, Valspar, Cameleon Coatings, BASF Intermediates, AkzoNobel, PPG Industries Inc., RPM International Inc, Sherwin-Williams, Axalta (AXTA), Nippon Paint, Kansai Paint Company Ltd., Tikkurila, Berger Paints.

The water-based coating market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Water-based Coating Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Water-based Coating Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Water-based Coating Market - Supply Chain
   4.5. Global Water-based Coating Market Forecast
      4.5.1. Water-based Coating Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Water-based Coating Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Water-based Coating Market Absolute $ Opportunity

5. Global Water-based Coating Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Water-based Coating Market Size and Volume Forecast by Type
      5.3.1. Water-Soluble Paints
      5.3.2. Emulsions/Latex Paints
      5.3.3. Water-Based Alkyds
      5.3.4. Other
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Water-based Coating Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Water-based Coating Market Size and Volume Forecast by Application
      6.3.1. Architecture
      6.3.2. Automotive
      6.3.3. Other Industries
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Water-based Coating Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Water-based Coating Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Water-based Coating Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Water-based Coating Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Water-based Coating Demand Share Forecast, 2019-2026

9. North America Water-based Coating Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Water-based Coating Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Water-based Coating Market Size and Volume Forecast by Application
      9.4.1. Architecture
      9.4.2. Automotive
      9.4.3. Other Industries
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Water-based Coating Market Size and Volume Forecast by Type
      9.7.1. Water-Soluble Paints
      9.7.2. Emulsions/Latex Paints
      9.7.3. Water-Based Alkyds
      9.7.4. Other
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Water-based Coating Demand Share Forecast, 2019-2026

10. Latin America Water-based Coating Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Water-based Coating Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Water-based Coating Market Size and Volume Forecast by Application
      10.4.1. Architecture
      10.4.2. Automotive
      10.4.3. Other Industries
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Water-based Coating Market Size and Volume Forecast by Type
      10.7.1. Water-Soluble Paints
      10.7.2. Emulsions/Latex Paints
      10.7.3. Water-Based Alkyds
      10.7.4. Other
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Water-based Coating Demand Share Forecast, 2019-2026

11. Europe Water-based Coating Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Water-based Coating Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Water-based Coating Market Size and Volume Forecast by Application
      11.4.1. Architecture
      11.4.2. Automotive
      11.4.3. Other Industries
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Water-based Coating Market Size and Volume Forecast by Type
      11.7.1. Water-Soluble Paints
      11.7.2. Emulsions/Latex Paints
      11.7.3. Water-Based Alkyds
      11.7.4. Other
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Water-based Coating Demand Share, 2019-2026

12. Asia Pacific Water-based Coating Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Water-based Coating Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Water-based Coating Market Size and Volume Forecast by Application
      12.4.1. Architecture
      12.4.2. Automotive
      12.4.3. Other Industries
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Water-based Coating Market Size and Volume Forecast by Type
      12.7.1. Water-Soluble Paints
      12.7.2. Emulsions/Latex Paints
      12.7.3. Water-Based Alkyds
      12.7.4. Other
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Water-based Coating Demand Share, 2019-2026

13. Middle East & Africa Water-based Coating Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Water-based Coating Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Water-based Coating Market Size and Volume Forecast by Application
      13.4.1. Architecture
      13.4.2. Automotive
      13.4.3. Other Industries
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Water-based Coating Market Size and Volume Forecast by Type
      13.7.1. Water-Soluble Paints
      13.7.2. Emulsions/Latex Paints
      13.7.3. Water-Based Alkyds
      13.7.4. Other
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Water-based Coating Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Water-based Coating Market: Market Share Analysis
   14.2. Water-based Coating Distributors and Customers
   14.3. Water-based Coating Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. ICA Group Overview Financials Developments Strategic Outlook
      14.4.2. Coatings & Adhesives Corporation Overview Financials Developments Strategic Outlook
      14.4.3. ACTEGA Terra GmbH Overview Financials Developments Strategic Outlook
      14.4.4. DowDuPont Overview Financials Developments Strategic Outlook
      14.4.5. Gellner Industrial, LLC Overview Financials Developments Strategic Outlook
      14.4.6. Aqua Based Technologies Overview Financials Developments Strategic Outlook
      14.4.7. Target Coatings Overview Financials Developments Strategic Outlook
      14.4.8. Valspar Overview Financials Developments Strategic Outlook
      14.4.9. Cameleon Coatings Overview Financials Developments Strategic Outlook
      14.4.10. BASF Intermediates Overview Financials Developments Strategic Outlook
      14.4.11. AkzoNobel Overview Financials Developments Strategic Outlook
      14.4.12. PPG Industries Inc. Overview Financials Developments Strategic Outlook
      14.4.13. RPM International Inc Overview Financials Developments Strategic Outlook
      14.4.14. Sherwin-Williams Overview Financials Developments Strategic Outlook
      14.4.15. Axalta (AXTA) Overview Financials Developments Strategic Outlook
      14.4.16. Nippon Paint Overview Financials Developments Strategic Outlook
      14.4.17. Kansai Paint Company Ltd. Overview Financials Developments Strategic Outlook
      14.4.18. Tikkurila Overview Financials Developments Strategic Outlook
      14.4.19. Berger Paints Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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