Market Overview:
The global water filter pitchers market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing awareness about the benefits of filtered water, rising disposable income, and growing demand for healthy and safe drinking water. Based on type, activated carbon filters are expected to hold a dominant position in the global water filter pitchers market during the forecast period. This can be attributed to their ability to remove harmful contaminants from drinking water and improve its taste and odor. Alkaline/water ionizers are projected to be one of the fastest-growing segments in this market due to their ability to alkalize tap or bottled water, which helps neutralize acids in the body and improve overall health. Based on application, online retailers are estimated account for a larger share of revenue in 2018 as compared with departmental stores or direct sales channels; however, direct sales is projected grow at a higher CAGR over the forecast period owing rising consumer preference for buying products directly from manufacturers or authorized dealers/distributors instead of through third-party retailers.
Product Definition:
A water filter pitcher is a household appliance that filters water from the tap before it is consumed. It usually contains a filter made of activated carbon that removes chlorine and other impurities from the water.
Activated Carbon:
Activated carbon, also known as activated charcoal is a highly porous and granular material. It's primary function is to remove toxins from water by adsorption. The most common application of activated carbon in water filtration systems is for the removal of contaminants such as dissolved solids, organic matter and chemical compounds with high molecular weight.
Alkaline/Water Ionizers:
Alkaline/Water Ionizers is a type of water purifier that uses an ionization process to eliminate bacteria, viruses, and other harmful contaminants from drinking water. The product works by producing and converting toxic pollutants into harmless hydrogen ions and antioxidant molecules. These ions are then absorbed by the body tissues through the urine or sweat without causing any harm to the human body.
Application Insights:
Online retailers held the largest market share of more than 40% in 2017. The growth can be attributed to the increasing use of pitchers by online retailers due to its ability to deliver high-quality water at a lower cost as compared with bottled water. Furthermore, growing concerns over product quality along with rising demand for filtered water among consumers are expected to drive the segment over the forecast period.
The Departmental stores application segment is anticipated gain significant traction during the forecast period owing to increased consumer spending on luxury goods and services, especially in developed economies such as U.S., Germany and France where departmental stores have a strong presence since centuries ago.
Regional Analysis:
Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The region accounts for more than 30% of the global population, which makes it a potential customer base for any product. Moreover, rapid urbanization coupled with increasing disposable income levels has created a high demand for consumer electronics and appliances in this region. This trend is projected to have a positive impact on the growth of water filter pitchers over the next eight years.
The Middle East & Africa is anticipated to be one of fastest-growing regions owing to rising disposable income levels and growing population in countries such as South Africa, Saudi Arabia, UAE among others (read: Qatar). These factors are likely to boost online retail sales across these countries; thereby driving demand for water filter pitchers over the forecast period (read: Amazon Water Pitchers Market Size And Competitors).
Growth Factors:
- Increasing awareness about the need to drink clean and safe water: There has been a growing awareness among people about the need to drink clean and safe water. This has led to an increase in demand for water filter pitchers, as they help in filtering out impurities from water.
- Rising disposable income of consumers: The increasing disposable income of consumers has enabled them to invest in products that improve their quality of life, such as water filter pitchers. This is driving the growth of the market for these pitchers.
- Growing popularity of healthy eating habits: There is a growing trend among people towards adopting healthy eating habits. This is leading them to opt for products that can help them improve their health, such as water filter pitchers. Thus, this is another factor fuelling the growth of this market segment..
Scope Of The Report
Report Attributes
Report Details
Report Title
Water Filter Pitchers Market Research Report
By Type
Activated Carbon, Alkaline/Water Ionizers, Others
By Application
Online Retailers, Departmental Stores, Direct Sales
By Companies
Brita, Hyflux, BWT Aktiengesellschaft, Kaz (Honeywell International Inc.), Zero Technologies, LLC., Seychelle Water Filtration, MAVEA, Laica SpA, Applica Water Products LLC, GHP Group, Inc., Visini USA Inc., Brondell Inc., Filtrete (The 3M Company), Aquasana, Inc.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Water Filter Pitchers Market Report Segments:
The global Water Filter Pitchers market is segmented on the basis of:
Types
Activated Carbon, Alkaline/Water Ionizers, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Retailers, Departmental Stores, Direct Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Brita
- Hyflux
- BWT Aktiengesellschaft
- Kaz (Honeywell International Inc.)
- Zero Technologies, LLC.
- Seychelle Water Filtration
- MAVEA
- Laica SpA
- Applica Water Products LLC
- GHP Group, Inc.
- Visini USA Inc.
- Brondell Inc.
- Filtrete (The 3M Company)
- Aquasana, Inc.
Highlights of The Water Filter Pitchers Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Activated Carbon
- Alkaline/Water Ionizers
- Others
- By Application:
- Online Retailers
- Departmental Stores
- Direct Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Water Filter Pitchers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Water filter pitchers are a type of water pitcher that is designed to help you clean your water. They have a special filter system that helps remove contaminants from the water.
Some of the major players in the water filter pitchers market are Brita, Hyflux, BWT Aktiengesellschaft, Kaz (Honeywell International Inc.), Zero Technologies, LLC., Seychelle Water Filtration, MAVEA, Laica SpA, Applica Water Products LLC, GHP Group, Inc., Visini USA Inc., Brondell Inc., Filtrete (The 3M Company), Aquasana, Inc..
The water filter pitchers market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Water Filter Pitchers Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Water Filter Pitchers Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Water Filter Pitchers Market - Supply Chain
4.5. Global Water Filter Pitchers Market Forecast
4.5.1. Water Filter Pitchers Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Water Filter Pitchers Market Size (000 Units) and Y-o-Y Growth
4.5.3. Water Filter Pitchers Market Absolute $ Opportunity
5. Global Water Filter Pitchers Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Water Filter Pitchers Market Size and Volume Forecast by Type
5.3.1. Activated Carbon
5.3.2. Alkaline/Water Ionizers
5.3.3. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Water Filter Pitchers Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Water Filter Pitchers Market Size and Volume Forecast by Application
6.3.1. Online Retailers
6.3.2. Departmental Stores
6.3.3. Direct Sales
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Water Filter Pitchers Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Water Filter Pitchers Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Water Filter Pitchers Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Water Filter Pitchers Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Water Filter Pitchers Demand Share Forecast, 2019-2026
9. North America Water Filter Pitchers Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Water Filter Pitchers Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Water Filter Pitchers Market Size and Volume Forecast by Application
9.4.1. Online Retailers
9.4.2. Departmental Stores
9.4.3. Direct Sales
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Water Filter Pitchers Market Size and Volume Forecast by Type
9.7.1. Activated Carbon
9.7.2. Alkaline/Water Ionizers
9.7.3. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Water Filter Pitchers Demand Share Forecast, 2019-2026
10. Latin America Water Filter Pitchers Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Water Filter Pitchers Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Water Filter Pitchers Market Size and Volume Forecast by Application
10.4.1. Online Retailers
10.4.2. Departmental Stores
10.4.3. Direct Sales
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Water Filter Pitchers Market Size and Volume Forecast by Type
10.7.1. Activated Carbon
10.7.2. Alkaline/Water Ionizers
10.7.3. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Water Filter Pitchers Demand Share Forecast, 2019-2026
11. Europe Water Filter Pitchers Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Water Filter Pitchers Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Water Filter Pitchers Market Size and Volume Forecast by Application
11.4.1. Online Retailers
11.4.2. Departmental Stores
11.4.3. Direct Sales
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Water Filter Pitchers Market Size and Volume Forecast by Type
11.7.1. Activated Carbon
11.7.2. Alkaline/Water Ionizers
11.7.3. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Water Filter Pitchers Demand Share, 2019-2026
12. Asia Pacific Water Filter Pitchers Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Water Filter Pitchers Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Water Filter Pitchers Market Size and Volume Forecast by Application
12.4.1. Online Retailers
12.4.2. Departmental Stores
12.4.3. Direct Sales
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Water Filter Pitchers Market Size and Volume Forecast by Type
12.7.1. Activated Carbon
12.7.2. Alkaline/Water Ionizers
12.7.3. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Water Filter Pitchers Demand Share, 2019-2026
13. Middle East & Africa Water Filter Pitchers Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Water Filter Pitchers Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Water Filter Pitchers Market Size and Volume Forecast by Application
13.4.1. Online Retailers
13.4.2. Departmental Stores
13.4.3. Direct Sales
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Water Filter Pitchers Market Size and Volume Forecast by Type
13.7.1. Activated Carbon
13.7.2. Alkaline/Water Ionizers
13.7.3. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Water Filter Pitchers Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Water Filter Pitchers Market: Market Share Analysis
14.2. Water Filter Pitchers Distributors and Customers
14.3. Water Filter Pitchers Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Brita
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Hyflux
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. BWT Aktiengesellschaft
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Kaz (Honeywell International Inc.)
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Zero Technologies, LLC.
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Seychelle Water Filtration
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. MAVEA
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Laica SpA
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Applica Water Products LLC
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. GHP Group, Inc.
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Visini USA Inc.
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Brondell Inc.
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Filtrete (The 3M Company)
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Aquasana, Inc.
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
