Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Water Softeners Market by Type (Salt Based Water Softeners, Salt Free Water Softeners), By Application (Residential, Industrial, Commercial) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Water Softeners Market by Type (Salt Based Water Softeners, Salt Free Water Softeners), By Application (Residential, Industrial, Commercial) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 156469 3300 Machinery & Equipment 377 236 Pages 5 (31)

Market Overview:

The global water softeners market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for water softeners from residential, industrial, and commercial applications. Salt-based water softeners are expected to dominate the market during the forecast period owing to their low installation and maintenance costs as compared to salt-free water softeners. However, salt-free water softeners are expected to witness higher growth rates owing to their ecofriendly nature and growing consumer awareness about the benefits of using these devices. North America is estimated account for largest share of the global water softener market in 2018, followed by Europe and Asia Pacific.

Global Water Softeners Industry Outlook

Product Definition:

A water softener is a household appliance that is used to remove calcium and magnesium ions from hard water. These ions are responsible for the hardness of the water, which can cause problems such as clogged pipes and appliances, spots on dishes and glasses, and a decrease in the life expectancy of these items. A water softener replaces the calcium and magnesium ions with sodium or potassium ions, making the water "soft.

Salt Based Water Softeners:

Water softeners are used to reduce the hardness of water. The most common way of doing this is by using a salt based additive. There are different types of salts that can be used such as table salt, rock Salt and Sea Salts (salt from the ocean). Table salt is usually preferred over rock or sea salts because it costs less and has better availability. On account of these factors table salt has been dominating the market in terms hard water treatment solutions globally for many years now.

Salt Free Water Softeners:

Water softeners are used to reduce the hardness of water. The most common type of water softener is sodium bicarbonate, which reacts with calcium and magnesium in hard water to form a salt-free compound called coagulation inhibitor. This process does not affect the taste of drinking water; however, it reduces the amount of waste going into toilets and kitchens as well as saving energy by reducing plumbing costs.

Application Insights:

The residential segment held the largest market share of more than 60% in 2017. The growing trend of moving into a single room accommodation is expected to boost product demand in the residential sector over the forecast period. Moreover, increasing urbanization across various regions coupled with rising disposable income levels is anticipated to drive growth over the forecast period.

Commercial application was estimated at more than 1,000 units in 2017 and is projected to expand at a CAGR of XX% from 2018 to 2030 during the same period. The softeners are widely used by commercial establishments including hotels, restaurants and small scale cafes due largely to their abilityto eliminate hardness caused due minerals such as calcium carbonate or calcium sulfate from water whichare often found together forming deposits inside drinking water systems especially if they are old or located near natural sources such as springs or wells that contain these minerals.

Regional Analysis:

Asia Pacific was the largest regional market in 2017 and is expected to continue its dominance over the forecast period. The growth of this region can be attributed to increasing awareness regarding water conservation, growing population, and rapid industrialization & commercialization. Rising demand for soft water from emerging economies such as China and India owing to their rapidly expanding industries will drive the market further. Moreover, rising disposable income coupled with a growing preference for luxury lifestyle products will have a positive impact on industry growth over the next eight years.

Europe is anticipated to witness significant growth during the forecast period owing to stringent regulations by various regulatory bodies such as European Commission (EC) regarding usage of excessive amounts of chemicals in manufacturing processes along with strict laws against toxic waste disposal in landfills or oceans etc., which has led manufacturers focus towards developing eco-friendly products that meet EC standards thus driving product adoption across end-use sectors including residential & commercial establishments.

Growth Factors:

  • Increasing awareness about the benefits of water softeners among consumers is expected to drive the market growth.
  • Rising disposable income of consumers is anticipated to boost the demand for water softeners in the coming years.
  • Growing installation of water softeners in households and industries is projected to propel market growth over the forecast period.
  • Technological advancements in water softener products are likely to create new opportunities for market players over the next few years.

Scope Of The Report

Report Attributes

Report Details

Report Title

Water Softeners Market Research Report

By Type

Salt Based Water Softeners, Salt Free Water Softeners

By Application

Residential, Industrial, Commercial

By Companies

EcoWater Systems, Culligan, BWT, Haier(GE), Whirlpool Corporation, 3M, A.O. Smith, Coway, Canature Environmental Products Co., Ltd, Kinetico, Harvey Water Softeners, Aquasana, Kenmore

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Water Softeners Market Report Segments:

The global Water Softeners market is segmented on the basis of:


Salt Based Water Softeners, Salt Free Water Softeners

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Residential, Industrial, Commercial

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. EcoWater Systems
  2. Culligan
  3. BWT
  4. Haier(GE)
  5. Whirlpool Corporation
  6. 3M
  7. A.O. Smith
  8. Coway
  9. Canature Environmental Products Co., Ltd
  10. Kinetico
  11. Harvey Water Softeners
  12. Aquasana
  13. Kenmore

Global Water Softeners Market Overview

Highlights of The Water Softeners Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Salt Based Water Softeners
    2. Salt Free Water Softeners
  1. By Application:

    1. Residential
    2. Industrial
    3. Commercial
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Water Softeners Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
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Global Water Softeners Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Water softeners are devices that use salt to soften water. They can be used in homes, businesses, and public places such as schools and hospitals.

Some of the major companies in the water softeners market are EcoWater Systems, Culligan, BWT, Haier(GE), Whirlpool Corporation, 3M, A.O. Smith, Coway, Canature Environmental Products Co., Ltd, Kinetico, Harvey Water Softeners, Aquasana, Kenmore.

The water softeners market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Water Softeners Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Water Softeners Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Water Softeners Market - Supply Chain
   4.5. Global Water Softeners Market Forecast
      4.5.1. Water Softeners Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Water Softeners Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Water Softeners Market Absolute $ Opportunity

5. Global Water Softeners Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Water Softeners Market Size and Volume Forecast by Type
      5.3.1. Salt Based Water Softeners
      5.3.2. Salt Free Water Softeners
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Water Softeners Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Water Softeners Market Size and Volume Forecast by Application
      6.3.1. Residential
      6.3.2. Industrial
      6.3.3. Commercial
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Water Softeners Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Water Softeners Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Water Softeners Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Water Softeners Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Water Softeners Demand Share Forecast, 2019-2026

9. North America Water Softeners Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Water Softeners Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Water Softeners Market Size and Volume Forecast by Application
      9.4.1. Residential
      9.4.2. Industrial
      9.4.3. Commercial
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Water Softeners Market Size and Volume Forecast by Type
      9.7.1. Salt Based Water Softeners
      9.7.2. Salt Free Water Softeners
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Water Softeners Demand Share Forecast, 2019-2026

10. Latin America Water Softeners Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Water Softeners Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Water Softeners Market Size and Volume Forecast by Application
      10.4.1. Residential
      10.4.2. Industrial
      10.4.3. Commercial
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Water Softeners Market Size and Volume Forecast by Type
      10.7.1. Salt Based Water Softeners
      10.7.2. Salt Free Water Softeners
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Water Softeners Demand Share Forecast, 2019-2026

11. Europe Water Softeners Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Water Softeners Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Water Softeners Market Size and Volume Forecast by Application
      11.4.1. Residential
      11.4.2. Industrial
      11.4.3. Commercial
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Water Softeners Market Size and Volume Forecast by Type
      11.7.1. Salt Based Water Softeners
      11.7.2. Salt Free Water Softeners
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growh Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Water Softeners Demand Share, 2019-2026

12. Asia Pacific Water Softeners Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Water Softeners Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Water Softeners Market Size and Volume Forecast by Application
      12.4.1. Residential
      12.4.2. Industrial
      12.4.3. Commercial
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Water Softeners Market Size and Volume Forecast by Type
      12.7.1. Salt Based Water Softeners
      12.7.2. Salt Free Water Softeners
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Water Softeners Demand Share, 2019-2026

13. Middle East & Africa Water Softeners Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Water Softeners Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Water Softeners Market Size and Volume Forecast by Application
      13.4.1. Residential
      13.4.2. Industrial
      13.4.3. Commercial
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Water Softeners Market Size and Volume Forecast by Type
      13.7.1. Salt Based Water Softeners
      13.7.2. Salt Free Water Softeners
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Water Softeners Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Water Softeners Market: Market Share Analysis
   14.2. Water Softeners Distributors and Customers
   14.3. Water Softeners Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. EcoWater Systems Overview Financials Developments Strategic Outlook
      14.4.2. Culligan Overview Financials Developments Strategic Outlook
      14.4.3. BWT Overview Financials Developments Strategic Outlook
      14.4.4. Haier(GE) Overview Financials Developments Strategic Outlook
      14.4.5. Whirlpool Corporation Overview Financials Developments Strategic Outlook
      14.4.6. 3M Overview Financials Developments Strategic Outlook
      14.4.7. A.O. Smith Overview Financials Developments Strategic Outlook
      14.4.8. Coway Overview Financials Developments Strategic Outlook
      14.4.9. Canature Environmental Products Co., Ltd Overview Financials Developments Strategic Outlook
      14.4.10. Kinetico Overview Financials Developments Strategic Outlook
      14.4.11. Harvey Water Softeners Overview Financials Developments Strategic Outlook
      14.4.12. Aquasana Overview Financials Developments Strategic Outlook
      14.4.13. Kenmore Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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