Market Overview:
The global web and mobile app analytics market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for web and mobile app analytics solutions by enterprises across different industries. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period. This can be attributed to the growing trend of cloud adoption by enterprises for deploying web and mobile app analytics solutions. By application, BFSI is expected to hold the largest share of the global web and mobile app analytics market in 2018, followed by education, government, telecom & IT, and others segments.
Product Definition:
Web and Mobile App Analytics is the process of collecting, analyzing and reporting on data from mobile apps and websites. The purpose of Web and Mobile App Analytics is to help businesses understand how people are using their digital products, identify problems and opportunities, improve the user experience, and make better decisions about how to spend their time and money.
Cloud-based:
Cloud-based is a collection of services and software that provides shared pooling of computing resources allowing organizations to lease space on hardware such as servers, storage devices, and network switches. Cloud providers offer virtualized environments that allow customers to run multiple applications simultaneously. The cloud environment allows companies to focus on revenue generation strategies without managing IT infrastructure or spending money on maintenance.
On-premises:
On-premises is a term used for software and hardware installation at the organization's headquarters. In web and mobile app analytics, on-premises solutions are used to collect website traffic data from different sources such as desktop computers, tablets or smartphones. On-premise solutions offer high speed of collection compared to cloud solutions.
Application Insights:
The banking, financial services, and insurance (BFSI) segment dominated the global web and mobile app analytics market in 2017. The growing digitalization of the BFSI sector is expected to drive growth over the forecast period. Moreover, increasing investments by banks and other financial institutions in online marketing activities is further propelling industry growth. For instance, according to e-commerce data firm Slice Intelligence Ltd., U.K., around USD 1 billion was invested by retailers for online advertising in 2016 compared to less than 50 million for print ads that year. This indicates a significant increase in digital advertising campaigns which also fuels industry expansion during the forecast period.
The education segment accounted for more than 15% share of overall revenue in 2017 owing to factors such as rising penetration of social media platforms like Facebook Inc., YouTube LLC., Instagram LLC.
Regional Analysis:
North America dominated the global market in 2017. North America has been witnessing a growing adoption of analytics-based solutions across various industries, such as banking and financial services (BFSI), telecom, retail, and others. The growth of mobile computing and internet usage has also fueled the demand for analytics applications in this region. Furthermore, an increase in spending on cloud technology is further expected to fuel regional market growth over the forecast period.
Asia Pacific is anticipated to emerge as one of the fastest-growing regions during the forecast period owing to increasing investments by companies for developing innovative web & app analytics solutions coupled with rising number of startups offering advanced analytical tools based on web & app analytics solution platform developed by them. Moreover, increasing government initiatives encouraging digitalization are likely to contribute significantly toward regional growth over next few years. For instance.
Growth Factors:
- Increased demand for data-driven decision making across organizations
- Rapid adoption of mobile apps and the need for deeper insights into user behavior
- Emergence of new technologies such as big data, cloud computing, and IoT that are fueling the growth of app analytics market
- Growing focus on customer retention and engagement through sophisticated app analytics solutions
- Proliferation of Bring Your Own Device (BYOD) trend across enterprises
Scope Of The Report
Report Attributes
Report Details
Report Title
Web and Mobile App Analytics Market Research Report
By Type
Cloud-based, On-premises
By Application
BFSI, Education, Government, Telecom & IT, Others
By Companies
Google, Adobe, Kissmetrics, Mixpanel, Siteimprove, InnoCraft, Woopra, Webtrends, Akamai, SessionCam, Qumram, Rigor, ClickTale, IBM, Piwik PRO
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Web and Mobile App Analytics Market Report Segments:
The global Web and Mobile App Analytics market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Education, Government, Telecom & IT, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Adobe
- Kissmetrics
- Mixpanel
- Siteimprove
- InnoCraft
- Woopra
- Webtrends
- Akamai
- SessionCam
- Qumram
- Rigor
- ClickTale
- IBM
- Piwik PRO
Highlights of The Web and Mobile App Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- BFSI
- Education
- Government
- Telecom & IT
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Web and Mobile App Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Web and mobile app analytics is the process of collecting data about how users interact with web or mobile applications. This data can include things like how many times a user clicks on a link, what pages they visit, and what types of devices they use to access the application.
Some of the key players operating in the web and mobile app analytics market are Google, Adobe, Kissmetrics, Mixpanel, Siteimprove, InnoCraft, Woopra, Webtrends, Akamai, SessionCam, Qumram, Rigor, ClickTale, IBM, Piwik PRO.
The web and mobile app analytics market is expected to register a CAGR of 16.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Web and Mobile App Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Web and Mobile App Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Web and Mobile App Analytics Market - Supply Chain
4.5. Global Web and Mobile App Analytics Market Forecast
4.5.1. Web and Mobile App Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Web and Mobile App Analytics Market Size (000 Units) and Y-o-Y Growth
4.5.3. Web and Mobile App Analytics Market Absolute $ Opportunity
5. Global Web and Mobile App Analytics Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Web and Mobile App Analytics Market Size and Volume Forecast by Type
5.3.1. Cloud-based
5.3.2. On-premises
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Web and Mobile App Analytics Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Web and Mobile App Analytics Market Size and Volume Forecast by Application
6.3.1. BFSI
6.3.2. Education
6.3.3. Government
6.3.4. Telecom & IT
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Web and Mobile App Analytics Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Web and Mobile App Analytics Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Web and Mobile App Analytics Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Web and Mobile App Analytics Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Web and Mobile App Analytics Demand Share Forecast, 2019-2029
9. North America Web and Mobile App Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Web and Mobile App Analytics Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Web and Mobile App Analytics Market Size and Volume Forecast by Application
9.4.1. BFSI
9.4.2. Education
9.4.3. Government
9.4.4. Telecom & IT
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Web and Mobile App Analytics Market Size and Volume Forecast by Type
9.7.1. Cloud-based
9.7.2. On-premises
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Web and Mobile App Analytics Demand Share Forecast, 2019-2029
10. Latin America Web and Mobile App Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Web and Mobile App Analytics Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Web and Mobile App Analytics Market Size and Volume Forecast by Application
10.4.1. BFSI
10.4.2. Education
10.4.3. Government
10.4.4. Telecom & IT
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Web and Mobile App Analytics Market Size and Volume Forecast by Type
10.7.1. Cloud-based
10.7.2. On-premises
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Web and Mobile App Analytics Demand Share Forecast, 2019-2029
11. Europe Web and Mobile App Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Web and Mobile App Analytics Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Web and Mobile App Analytics Market Size and Volume Forecast by Application
11.4.1. BFSI
11.4.2. Education
11.4.3. Government
11.4.4. Telecom & IT
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Web and Mobile App Analytics Market Size and Volume Forecast by Type
11.7.1. Cloud-based
117.2. On-premises
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Web and Mobile App Analytics Demand Share, 2019-2029
12. Asia Pacific Web and Mobile App Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Web and Mobile App Analytics Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Web and Mobile App Analytics Market Size and Volume Forecast by Application
12.4.1. BFSI
12.4.2. Education
12.4.3. Government
12.4.4. Telecom & IT
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Web and Mobile App Analytics Market Size and Volume Forecast by Type
12.7.1. Cloud-based
12.7.2. On-premises
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Web and Mobile App Analytics Demand Share, 2019-2029
13. Middle East & Africa Web and Mobile App Analytics Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Web and Mobile App Analytics Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Web and Mobile App Analytics Market Size and Volume Forecast by Application
13.4.1. BFSI
13.4.2. Education
13.4.3. Government
13.4.4. Telecom & IT
13.4.5. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Web and Mobile App Analytics Market Size and Volume Forecast by Type
13.7.1. Cloud-based
13.7.2. On-premises
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Web and Mobile App Analytics Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Web and Mobile App Analytics Market: Market Share Analysis
14.2. Web and Mobile App Analytics Distributors and Customers
14.3. Web and Mobile App Analytics Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Google
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Adobe
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Kissmetrics
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Mixpanel
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Siteimprove
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. InnoCraft
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Woopra
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Webtrends
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Akamai
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. SessionCam
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Qumram
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Rigor
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. ClickTale
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. IBM
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Piwik PRO
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
