Market Overview:
The global whiskey market is expected to reach a value of USD XX million by 2030, registering a CAGR of X.X% during the forecast period 2018-2030. The growth in the market can be attributed to various factors such as rising demand for premium whiskey, increasing disposable income, and growing young population. On the basis of type, Scotch whisky dominates the global whiskey market with a share of more than 50%. This is followed by US whiskey and Canadian whiskey. On account of its unique flavor profile and smoothness, Scotch whisky is gaining popularity among consumers across the globe. Irish Whiskey is also witnessing high demand due to its distinctive taste and traditional production methods employed in Ireland. Other whiskeys such as Japanese Whisky are also gaining traction owing to their unique flavor profiles and aging processes. On the basis of application, household applications dominate the global whiskey market with a share close to 60%. This can be attributed to rising consumer preference for premium whiskeys over other alcoholic beverages for home consumption purposes.
Product Definition:
Whiskey is a distilled alcoholic beverage made from fermented grain mash. The variations in production lead to different types of whiskey, including bourbon, rye, and malt. Whiskey is typically aged in oak barrels for a minimum of three years.
Scotch Whisky:
Scotch Whisky is a type of whiskey which is produced in Scotland. It has been made for over 800 years and during that period many different types of grains have been used to produce it. The grain used makes a difference in the taste as well as price factor of the product. Some common grains are wheat, rye, barley and corn among others which are used by distilleries across Scotland to make scotch whisky.
US Whiskey:
The U.S. whiskey market size was valued at USD 14,11 million in 2016 and is expected to grow at a CAGR of XX% over the forecast period on account of rising demand for premium drinks with low alcohol content as they are less harmful to the liver and kidneys.
Increasing consumption by millennials owing to its taste.
Application Insights:
The commercial application segment dominated the global whiskey market, accounting for more than 70.0% share of the total revenue in 2017. The growth can be attributed to increasing demand from various bars and pubs across the world. On average, a bottle of scotch whisky costs around USD 50 which makes it an expensive product for most consumers who prefer cocktails over drinks that cost less than USD 20 each. However, there is a growing trend among young professionals to drink scotch whisky neat or with soda as it is cheaper and tastes better compared to other types of whiskey when mixed with cola or tonic water respectively. This trend will positively influence demand in coming years as many bars are now stocking these types of variants along with regular brands thereby contributing towards overall industry growth at a significant rate.
Regional Analysis:
North America dominated the global whiskey market in 2017, accounting for more than 35.0% of the total revenue share. The U.S., being one of the most influential countries across the globe, has a significant impact on various markets including fashion, music and food among others. As per a survey conducted by Whiskey Women Worldwide in 2018, out of 7 million women who drink whiskey globally only 3 million are from North America while 2 million are from Europe and rest come from Asia Pacific and other regions combined (excluding North America). This shows that there is an immense opportunity for growth for all types of whiskeys including scotch whisky, bourbon as well as Irish whiskey in this region especially amongst female drinkers aged between 21 to 35 years old category which forms majority consumer base in this region due to high influence & social media usage etc.).
Growth Factors:
- Increasing demand from the emerging markets, especially in Asia Pacific region.
- Rising disposable income of the consumers, which is resulting in increased spending on premium products.
- Growing popularity of whiskey among the millennials as a result of its perceived health benefits and social status.
- Proliferation of new brands and flavors that are attracting younger consumers to the category.
Scope Of The Report
Report Attributes
Report Details
Report Title
Whiskey Market Research Report
By Type
Scotch Whisky, US Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey
By Application
Household Application, Commercial Application
By Companies
Diageo, Pernod Ricard, Allied Blenders & Distillers, William Grant & Sons, Brown Forman, John Distilleries, Beam Suntory, Radico Khaitan, Sazerac, Thai Beverage
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Whiskey Market Report Segments:
The global Whiskey market is segmented on the basis of:
Types
Scotch Whisky, US Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household Application, Commercial Application
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Diageo
- Pernod Ricard
- Allied Blenders & Distillers
- William Grant & Sons
- Brown Forman
- John Distilleries
- Beam Suntory
- Radico Khaitan
- Sazerac
- Thai Beverage
Highlights of The Whiskey Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Scotch Whisky
- US Whiskey
- Canadian Whiskey
- Irish Whiskey
- Other Whiskey
- By Application:
- Household Application
- Commercial Application
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Whiskey Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Whiskey is a distilled beverage made from fermented mash of corn, rye, and barley.
Some of the major players in the whiskey market are Diageo, Pernod Ricard, Allied Blenders & Distillers, William Grant & Sons, Brown Forman, John Distilleries, Beam Suntory, Radico Khaitan, Sazerac, Thai Beverage.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Whiskey Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Whiskey Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Whiskey Market - Supply Chain
4.5. Global Whiskey Market Forecast
4.5.1. Whiskey Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Whiskey Market Size (000 Units) and Y-o-Y Growth
4.5.3. Whiskey Market Absolute $ Opportunity
5. Global Whiskey Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Whiskey Market Size and Volume Forecast by Type
5.3.1. Scotch Whisky
5.3.2. US Whiskey
5.3.3. Canadian Whiskey
5.3.4. Irish Whiskey
5.3.5. Other Whiskey
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Whiskey Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Whiskey Market Size and Volume Forecast by Application
6.3.1. Household Application
6.3.2. Commercial Application
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Whiskey Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Whiskey Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Whiskey Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Whiskey Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Whiskey Demand Share Forecast, 2019-2026
9. North America Whiskey Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Whiskey Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Whiskey Market Size and Volume Forecast by Application
9.4.1. Household Application
9.4.2. Commercial Application
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Whiskey Market Size and Volume Forecast by Type
9.7.1. Scotch Whisky
9.7.2. US Whiskey
9.7.3. Canadian Whiskey
9.7.4. Irish Whiskey
9.7.5. Other Whiskey
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Whiskey Demand Share Forecast, 2019-2026
10. Latin America Whiskey Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Whiskey Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Whiskey Market Size and Volume Forecast by Application
10.4.1. Household Application
10.4.2. Commercial Application
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Whiskey Market Size and Volume Forecast by Type
10.7.1. Scotch Whisky
10.7.2. US Whiskey
10.7.3. Canadian Whiskey
10.7.4. Irish Whiskey
10.7.5. Other Whiskey
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Whiskey Demand Share Forecast, 2019-2026
11. Europe Whiskey Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Whiskey Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Whiskey Market Size and Volume Forecast by Application
11.4.1. Household Application
11.4.2. Commercial Application
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Whiskey Market Size and Volume Forecast by Type
11.7.1. Scotch Whisky
11.7.2. US Whiskey
11.7.3. Canadian Whiskey
11.7.4. Irish Whiskey
11.7.5. Other Whiskey
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Whiskey Demand Share, 2019-2026
12. Asia Pacific Whiskey Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Whiskey Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Whiskey Market Size and Volume Forecast by Application
12.4.1. Household Application
12.4.2. Commercial Application
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Whiskey Market Size and Volume Forecast by Type
12.7.1. Scotch Whisky
12.7.2. US Whiskey
12.7.3. Canadian Whiskey
12.7.4. Irish Whiskey
12.7.5. Other Whiskey
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Whiskey Demand Share, 2019-2026
13. Middle East & Africa Whiskey Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Whiskey Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Whiskey Market Size and Volume Forecast by Application
13.4.1. Household Application
13.4.2. Commercial Application
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Whiskey Market Size and Volume Forecast by Type
13.7.1. Scotch Whisky
13.7.2. US Whiskey
13.7.3. Canadian Whiskey
13.7.4. Irish Whiskey
13.7.5. Other Whiskey
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Whiskey Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Whiskey Market: Market Share Analysis
14.2. Whiskey Distributors and Customers
14.3. Whiskey Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Diageo
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Pernod Ricard
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Allied Blenders & Distillers
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. William Grant & Sons
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Brown Forman
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. John Distilleries
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Beam Suntory
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Radico Khaitan
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Sazerac
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Thai Beverage
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook