Market Overview:
The global women wet tissues and wipes market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for hygiene products among women, especially in developing countries. In addition, the growing awareness about personal hygiene and sanitation among women is also contributing to the growth of this market. The global women wet tissues and wipes market can be segmented on the basis of type, application, and region. On the basis of type, it can be divided into common type, sanitary type, and antiseptic type. Sanitary wipes are specifically designed for feminine hygiene needs such as cleaning menstrual blood or other discharge from intimate areas; whereas common wet tissues are used for general cleaning purposes such as hands or face. Antiseptic wet tissues are used for disinfecting wounds or skin infections caused by bacteria or fungi; they may also contain an analgesic (pain reliever) agent which helps in providing relief from pain caused due to these infections/wounds. On the basis of application, it can be classified into mask usage (during pandemics), cleaning use by women (in private areas), and general use by both men & women alike). Region-wise, it can be segmented into North America,, Latin America,, Europe,, Asia Pacific,,and Middle East & Africa,. Among these regions,.
Product Definition:
A wet tissue or wipe is a piece of absorbent paper that is moistened with water, lotion, or another liquid. They are used to clean skin, hair, and other surfaces. Wet tissues can also be used as a personal hygiene product for women during their menstrual cycle.
Common Type:
The common type is the one that has been used by millions of people and can be found in almost every home across the globe. It is also known as the everyday tissue or basic kind, which has a rough surface on one side and smooth on other side. The product comes in different sizes, shapes, and grades with different features such as absorbency & fragrance to suit varied needs of consumers.
Sanitary Type:
The sanitary type is a product that has been designed for menstrual hygiene. It can be used as an alternative to tampons or pads and is available in different forms such as panty liners, training pants, gels, and feminine wipes. The usage of the sanitary products varies from country to country but generally it's used by women during their period.
Application Insights:
The mask application segment dominated the overall industry in terms of revenue share in 2017. The use of sanitary type products during periods is considered improper and is a taboo among most women around the world. However, common use products are widely used for masking purposes due to their high absorbency rate and capacity to quickly cleanse skin.
The common use application segment accounted for a significant market share in 2017 owing to increasing awareness about menstrual hygiene among women across the globe. Moreover, rising demand for low cost options that provide similar protection against bacterial infection as expensive specialty feminine hygiene products has also driven growth over recent years.
In addition, increasing demand from developing countries such as India & China along with stable supply from developed countries such as North America & Europe has resulted in growing popularity of this product category among female consumers globally over recent years.
Regional Analysis:
Asia Pacific dominated the global women wet tissues and wipes market in 2017. This is attributed to increasing awareness regarding hygiene, along with growing population in countries such as India and China. Moreover, rising cases of diseases have led to an increase in demand for sanitary napkins across this region. According to WHO, every year around 60 million women suffer from vaginal infections resulting into discharge of blood & pus causing odor.
Europe is expected to witness significant growth over the forecast period owing to high demand for organic products coupled with presence of a large number of manufacturers based out of Germany, U.K.
Growth Factors:
- Increasing disposable income of women: The growth in disposable income of women is one of the key drivers for the market as it leads to an increase in demand for products such as Women Wet Tissues and Wipes.
- Rising awareness about hygiene among women: There is a rising awareness among women about hygiene and this is leading to an increase in demand for Women Wet Tissues and Wipes.
- Growing trend of using personal care products: The growing trend of using personal care products, especially by young urban females, is another key driver for the market growth. This segment prefers using branded wet tissues and wipes over traditional methods like toilet paper or water to cleanse their intimate areas post-urination or defecation thereby driving the demand for these products.
Scope Of The Report
Report Attributes
Report Details
Report Title
Women Wet Tissues and Wipes Market Research Report
By Type
Common Type, Sanitary Type, Antiseptic Type
By Application
Mask, Women Cleaning, Common Use
By Companies
P&G, Kimberly-Clark, Nice-Pak Products, Johnson & Johnson, SC Johnson, Clorox, Beiersdorf, 3M, Georgia-Pacific, Cascades, Diamond Wipes International, Rockline Industries, SCA, Suominen Corporation, Lenzing, GS Coverting, Albaad Massuot, Pigeon, Oji Holdings, Hengan Group, Tongling Jieya, Vinda Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
243
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Women Wet Tissues and Wipes Market Report Segments:
The global Women Wet Tissues and Wipes market is segmented on the basis of:
Types
Common Type, Sanitary Type, Antiseptic Type
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Mask, Women Cleaning, Common Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- P&G
- Kimberly-Clark
- Nice-Pak Products
- Johnson & Johnson
- SC Johnson
- Clorox
- Beiersdorf
- 3M
- Georgia-Pacific
- Cascades
- Diamond Wipes International
- Rockline Industries
- SCA
- Suominen Corporation
- Lenzing
- GS Coverting
- Albaad Massuot
- Pigeon
- Oji Holdings
- Hengan Group
- Tongling Jieya
- Vinda Group
Highlights of The Women Wet Tissues and Wipes Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Common Type
- Sanitary Type
- Antiseptic Type
- By Application:
- Mask
- Women Cleaning
- Common Use
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Women Wet Tissues and Wipes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Women wet tissues and wipes are a type of feminine hygiene product. They are used to clean the vagina, vulva, and other areas of the body where menstrual blood may accumulate.
Some of the major players in the women wet tissues and wipes market are P&G, Kimberly-Clark, Nice-Pak Products, Johnson & Johnson, SC Johnson, Clorox, Beiersdorf, 3M, Georgia-Pacific, Cascades, Diamond Wipes International, Rockline Industries, SCA, Suominen Corporation, Lenzing, GS Coverting, Albaad Massuot, Pigeon, Oji Holdings, Hengan Group, Tongling Jieya, Vinda Group.
The women wet tissues and wipes market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Women Wet Tissues and Wipes Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Women Wet Tissues and Wipes Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Women Wet Tissues and Wipes Market - Supply Chain
4.5. Global Women Wet Tissues and Wipes Market Forecast
4.5.1. Women Wet Tissues and Wipes Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Women Wet Tissues and Wipes Market Size (000 Units) and Y-o-Y Growth
4.5.3. Women Wet Tissues and Wipes Market Absolute $ Opportunity
5. Global Women Wet Tissues and Wipes Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
5.3.1. Common Type
5.3.2. Sanitary Type
5.3.3. Antiseptic Type
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Women Wet Tissues and Wipes Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
6.3.1. Mask
6.3.2. Women Cleaning
6.3.3. Common Use
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Women Wet Tissues and Wipes Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Women Wet Tissues and Wipes Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Women Wet Tissues and Wipes Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Women Wet Tissues and Wipes Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Women Wet Tissues and Wipes Demand Share Forecast, 2019-2026
9. North America Women Wet Tissues and Wipes Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Women Wet Tissues and Wipes Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
9.4.1. Mask
9.4.2. Women Cleaning
9.4.3. Common Use
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
9.7.1. Common Type
9.7.2. Sanitary Type
9.7.3. Antiseptic Type
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Women Wet Tissues and Wipes Demand Share Forecast, 2019-2026
10. Latin America Women Wet Tissues and Wipes Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Women Wet Tissues and Wipes Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
10.4.1. Mask
10.4.2. Women Cleaning
10.4.3. Common Use
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
10.7.1. Common Type
10.7.2. Sanitary Type
10.7.3. Antiseptic Type
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Women Wet Tissues and Wipes Demand Share Forecast, 2019-2026
11. Europe Women Wet Tissues and Wipes Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Women Wet Tissues and Wipes Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
11.4.1. Mask
11.4.2. Women Cleaning
11.4.3. Common Use
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
11.7.1. Common Type
11.7.2. Sanitary Type
11.7.3. Antiseptic Type
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Women Wet Tissues and Wipes Demand Share, 2019-2026
12. Asia Pacific Women Wet Tissues and Wipes Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Women Wet Tissues and Wipes Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
12.4.1. Mask
12.4.2. Women Cleaning
12.4.3. Common Use
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
12.7.1. Common Type
12.7.2. Sanitary Type
12.7.3. Antiseptic Type
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Women Wet Tissues and Wipes Demand Share, 2019-2026
13. Middle East & Africa Women Wet Tissues and Wipes Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Women Wet Tissues and Wipes Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Women Wet Tissues and Wipes Market Size and Volume Forecast by Application
13.4.1. Mask
13.4.2. Women Cleaning
13.4.3. Common Use
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Women Wet Tissues and Wipes Market Size and Volume Forecast by Type
13.7.1. Common Type
13.7.2. Sanitary Type
13.7.3. Antiseptic Type
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Women Wet Tissues and Wipes Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Women Wet Tissues and Wipes Market: Market Share Analysis
14.2. Women Wet Tissues and Wipes Distributors and Customers
14.3. Women Wet Tissues and Wipes Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. P&G
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kimberly-Clark
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Nice-Pak Products
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Johnson & Johnson
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. SC Johnson
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Clorox
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Beiersdorf
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. 3M
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Georgia-Pacific
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Cascades
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Diamond Wipes International
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Rockline Industries
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. SCA
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Suominen Corporation
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Lenzing
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. GS Coverting
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Albaad Massuot
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Pigeon
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Oji Holdings
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Hengan Group
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
