Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Women’s Bras Market by Type (Light Support, Medium Support, High Support), By Application (A-cup, B-cup, C-cup, D-cup, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Women’s Bras Market by Type (Light Support, Medium Support, High Support), By Application (A-cup, B-cup, C-cup, D-cup, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130106 3300 Consumer Goods 377 235 Pages 4.6 (44)

Market Overview:

The global women's bras market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for different types of bras such as light support, medium support, and high support bras. Moreover, rising awareness about breast health and increasing disposable income are also fuelling the growth of this market. Based on type, the global women's bras market is segmented into light support, medium support, and high support bras. The light support bra segment is projected to register highest CAGR during the forecast period owing to its growing popularity among consumers across all age groups. By application, the market is divided into A-cup Bras B-cup Bras C-cup Bras D-cup Bras Other . Among these segments, A- cup bra segment accounted for majority share in 2017 and it is projected to maintain its dominance throughout the forecast period 2018 - 2030 owing to increase in demand from young girls & women population across globe .Geographically ,the global Women’s Bra Marketis analyzedinto five regions namely North America Latin America Europe Asia Pacificand Middle East & Africa with further analysis done into key countries in each region .

Global Women\'s Bras Industry Outlook

Product Definition:

A bra is a form-fitting undergarment worn by women to support their breasts. Bras are typically made of cotton, nylon, or polyester and may be padded or lined to provide additional support and shape.

Light Support:

Light support is the supportive band that helps lift, shape and enhance your natural breast. It gives a youthful appearance to breasts as it reduces sagging. Bras with light support are designed to provide firm yet comfortable compression which helps in enhancing shape and size of breasts. They can help increase blood circulation which ultimately enhances skin elasticity, texture and tone of breasts along with providing pain relief from soreness caused due to lack of milk production or pregnancy.

Medium Support:

Medium support is the most popular type of underwire bra. It gives a natural shape to the breast and provides maximum comfort. Bras with medium support are suitable for everyday use, for running errands, traveling etc.

It has wide straps that go over the shoulders and cross in front of the chest to provide extra security.

Application Insights:

The A-cup application segment dominated the global women¢â‚¬â„¢s bras market in 2017. This is due to the availability of various designs and styles in this size range, which provide better support for larger breast sizes. Furthermore, increasing demand for sports bra among women athletes is expected to drive growth over the forecast period.

The B-cup application segment accounted for a significant share of the overall revenue in 2017 owing to an increase in demand from older population groups and obese females who require better support during physical activities. The C-cup application segment is expected witness considerable growth over the forecast period on account of rising awareness about proper fitting apparel among female consumers globally as well as locally across countries such as India, China and Brazil owing to growing middle class population with higher spending capacity.

Regional Analysis:

North America dominated the global women's bras market in 2017. The presence of prominent manufacturers and suppliers coupled with high consumer awareness regarding breast health has been responsible for the region’s growth. Moreover, increasing demand for sports apparel among working women is expected to drive product sales in North America over the forecast period.

Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising disposable income levels, expanding population base, and growing awareness about various forms of cancer associated with under-breast obesity (UBO). In addition, an increase in preference for light support products due to their ease of wear will propel regional demand further.

Growth Factors:

  • Increasing awareness about the importance of wearing a bra for better breast health.
  • Growing demand from young women for stylish and comfortable bras.
  • Rising popularity of sports bras among active women.
  • Proliferation of online retail channels that offer a wide range of bras at competitive prices.
  • Increased focus on sustainable fashion by brands, which is resulting in the launch of more eco-friendly bras

Scope Of The Report

Report Attributes

Report Details

Report Title

Women's Bras Market Research Report

By Type

Light Support, Medium Support, High Support

By Application

A-cup, B-cup, C-cup, D-cup, Other

By Companies

Under Armour, Adidas, Nike, Decathlon, New Balance, Lululemon Athletica, The North Face, Arc’Teryx, Asics, Enell, Champion, Gap, Bonds, Triumph, Berlei, Reebok, Ellesse, Shock Absorber, Puma, Victoria'S Secret, Nanjiren

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Women's Bras Market Report Segments:

The global Women's Bras market is segmented on the basis of:


Light Support, Medium Support, High Support

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


A-cup, B-cup, C-cup, D-cup, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Under Armour
  2. Adidas
  3. Nike
  4. Decathlon
  5. New Balance
  6. Lululemon Athletica
  7. The North Face
  8. Arc’Teryx
  9. Asics
  10. Enell
  11. Champion
  12. Gap
  13. Bonds
  14. Triumph
  15. Berlei
  16. Reebok
  17. Ellesse
  18. Shock Absorber
  19. Puma
  20. Victoria'S Secret
  21. Nanjiren

Global Women\'s Bras Market Overview

Highlights of The Women's Bras Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Light Support
    2. Medium Support
    3. High Support
  1. By Application:

    1. A-cup
    2. B-cup
    3. C-cup
    4. D-cup
    5. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Women's Bras Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Women\'s Bras Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A women's bra is a type of clothing that helps support and shape the breasts. Bras are typically made from a variety of materials, including cotton, nylon, or polyester. They come in different sizes and shapes to fit different body types.

Some of the major players in the women's bras market are Under Armour, Adidas, Nike, Decathlon, New Balance, Lululemon Athletica, The North Face, Arc¢â‚¬â„¢Teryx, Asics, Enell, Champion, Gap, Bonds, Triumph, Berlei, Reebok, Ellesse, Shock Absorber, Puma, Victoria'S Secret, Nanjiren.

The women's bras market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Women's Bras Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Women's Bras Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Women's Bras Market - Supply Chain
   4.5. Global Women's Bras Market Forecast
      4.5.1. Women's Bras Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Women's Bras Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Women's Bras Market Absolute $ Opportunity

5. Global Women's Bras Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Women's Bras Market Size and Volume Forecast by Type
      5.3.1. Light Support
      5.3.2. Medium Support
      5.3.3. High Support
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Women's Bras Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Women's Bras Market Size and Volume Forecast by Application
      6.3.1. A-cup
      6.3.2. B-cup
      6.3.3. C-cup
      6.3.4. D-cup
      6.3.5. Other
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Women's Bras Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Women's Bras Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Women's Bras Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Women's Bras Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Women's Bras Demand Share Forecast, 2019-2029

9. North America Women's Bras Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Women's Bras Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Women's Bras Market Size and Volume Forecast by Application
      9.4.1. A-cup
      9.4.2. B-cup
      9.4.3. C-cup
      9.4.4. D-cup
      9.4.5. Other
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Women's Bras Market Size and Volume Forecast by Type
      9.7.1. Light Support
      9.7.2. Medium Support
      9.7.3. High Support
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Women's Bras Demand Share Forecast, 2019-2029

10. Latin America Women's Bras Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Women's Bras Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Women's Bras Market Size and Volume Forecast by Application
      10.4.1. A-cup
      10.4.2. B-cup
      10.4.3. C-cup
      10.4.4. D-cup
      10.4.5. Other
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Women's Bras Market Size and Volume Forecast by Type
      10.7.1. Light Support
      10.7.2. Medium Support
      10.7.3. High Support
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Women's Bras Demand Share Forecast, 2019-2029

11. Europe Women's Bras Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Women's Bras Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Women's Bras Market Size and Volume Forecast by Application
      11.4.1. A-cup
      11.4.2. B-cup
      11.4.3. C-cup
      11.4.4. D-cup
      11.4.5. Other
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Women's Bras Market Size and Volume Forecast by Type
      11.7.1. Light Support
      11.7.2. Medium Support
      11.7.3. High Support
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.1. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Women's Bras Demand Share, 2019-2029

12. Asia Pacific Women's Bras Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Women's Bras Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Women's Bras Market Size and Volume Forecast by Application
      12.4.1. A-cup
      12.4.2. B-cup
      12.4.3. C-cup
      12.4.4. D-cup
      12.4.5. Other
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Women's Bras Market Size and Volume Forecast by Type
      12.7.1. Light Support
      12.7.2. Medium Support
      12.7.3. High Support
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Women's Bras Demand Share, 2019-2029

13. Middle East & Africa Women's Bras Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Women's Bras Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Women's Bras Market Size and Volume Forecast by Application
      13.4.1. A-cup
      13.4.2. B-cup
      13.4.3. C-cup
      13.4.4. D-cup
      13.4.5. Other
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Women's Bras Market Size and Volume Forecast by Type
      13.7.1. Light Support
      13.7.2. Medium Support
      13.7.3. High Support
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Women's Bras Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Women's Bras Market: Market Share Analysis
   14.2. Women's Bras Distributors and Customers
   14.3. Women's Bras Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Under Armour Overview Financials Developments Strategic Outlook
      14.4.2. Adidas Overview Financials Developments Strategic Outlook
      14.4.3. Nike Overview Financials Developments Strategic Outlook
      14.4.4. Decathlon Overview Financials Developments Strategic Outlook
      14.4.5. New Balance Overview Financials Developments Strategic Outlook
      14.4.6. Lululemon Athletica Overview Financials Developments Strategic Outlook
      14.4.7. The North Face Overview Financials Developments Strategic Outlook
      14.4.8. Arc’Teryx Overview Financials Developments Strategic Outlook
      14.4.9. Asics Overview Financials Developments Strategic Outlook
      14.4.10. Enell Overview Financials Developments Strategic Outlook
      14.4.11. Champion Overview Financials Developments Strategic Outlook
      14.4.12. Gap Overview Financials Developments Strategic Outlook
      14.4.13. Bonds Overview Financials Developments Strategic Outlook
      14.4.14. Triumph Overview Financials Developments Strategic Outlook
      14.4.15. Berlei Overview Financials Developments Strategic Outlook
      14.4.16. Reebok Overview Financials Developments Strategic Outlook
      14.4.17. Ellesse Overview Financials Developments Strategic Outlook
      14.4.18. Shock Absorber Overview Financials Developments Strategic Outlook
      14.4.19. Puma Overview Financials Developments Strategic Outlook
      14.4.20. Victoria'S Secret Overview Financials Developments Strategic Outlook

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