Market Overview:
The global baby complementary food market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about the benefits of complementary foods for babies, rising disposable income, and growing urbanization. The baby complementary food market is segmented on the basis of type into rice paste, vegetable powder, and others. The rice paste segment is expected to account for the largest share in terms of revenue in 2018 owing to its high nutritional value and easy availability across regions. On the basis of application, the market is segmented into online sale and offline sale. Offline sale accounted for a larger share than online sale in 2017 due to factors such as trustworthiness among consumers and personal interaction between retailers and buyers that leads to better product recommendations.
Product Definition:
Baby complementary food is a mix of solid and liquid foods that are given to babies who are not yet eating solids. The purpose of baby complementary food is to provide babies with the nutrients they need to grow and develop.
Complementary Food Rice Paste:
Complementary food rice paste is a semi solid form of baby food which can be mixed with breast milk or any other liquid. It has high nutritional value and it's taste is less sweet, more savory than regular baby foods. Complementary foods are designed to provide all the nutrients that an infant needs except for calories. These products have been observed to be more beneficial in comparison with traditional complementary foods such as soybean and corn cereals, oat porridge etc.
Complementary Food Vegetable Powder:
Complementary food vegetable powder is a new term in the baby complementary foods market. It's basically made of dehydrated and oven-dried vegetables that are mixed with milk or water to make a semi-solid form that can be feed to babies.
Application Insights:
The online sale segment dominated the global baby complementary food market in 2017, accounting for more than 60.0% share of the total revenue. The growth can be attributed to factors such as easy access to various products through e-commerce platforms and growing preference for home delivery services across the globe.
Offline sale is expected to be the fastest-growing application over the forecast period owing to high initial investment required in order to open stores and a lack of experience in operating stores at a profit margin similar to that observed during brick-and-mortar retail operations.
Regional Analysis:
North America dominated the global baby complementary food market in 2017. The region is expected to maintain its position during the forecast period as well. This can be attributed to high disposable income of consumers, increasing awareness about baby nutrition, and availability of a wide variety of products in this region. Asia Pacific is anticipated to witness significant growth over the next eight years owing to changing lifestyle and rising consumer disposable income levels which will promote online as well as offline shopping for baby care products such as complementary foods. Moreover, growing population and rapid urbanization are also contributing towards product demand in this region (The China Baby Food Industry Report).
Rising awareness among parents regarding healthy diet for their babies has resulted into increased demand for natural infant formulas such as Complementary Food (CF), which will drive growth further.
Growth Factors:
- Increasing awareness about the benefits of complementary food for babies
- Rising disposable income of parents, which enables them to spend more on baby food products
- Growing number of working mothers, who are looking for convenient and healthy baby food options
- Proliferation of online retail channels, which offer a wide variety of baby food products at competitive prices
- Introduction of innovative and healthier complementary food products by leading players
Scope Of The Report
Report Attributes
Report Details
Report Title
Baby Complementary Food Market Research Report
By Type
Complementary Food Rice Paste, Complementary Food Vegetable Powder, Others
By Application
Online Sale, Offline Sale
By Companies
H. J. Heinz Company, Beingmate, Gerber, Earth’s Best, Yili Group, HIPP, Bellamy’s, Eastwes, DongTai
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Baby Complementary Food Market Report Segments:
The global Baby Complementary Food market is segmented on the basis of:
Types
Complementary Food Rice Paste, Complementary Food Vegetable Powder, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sale, Offline Sale
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- H. J. Heinz Company
- Beingmate
- Gerber
- Earth’s Best
- Yili Group
- HIPP
- Bellamy’s
- Eastwes
- DongTai
Highlights of The Baby Complementary Food Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Complementary Food Rice Paste
- Complementary Food Vegetable Powder
- Others
- By Application:
- Online Sale
- Offline Sale
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Baby Complementary Food Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Baby complementary food is a type of baby formula that is specifically designed to meet the nutritional needs of infants and young children. Baby complementary foods typically contain more protein, vitamins, minerals, and other nutrients than regular infant formulas.
Some of the major players in the baby complementary food market are H. J. Heinz Company, Beingmate, Gerber, Earth¢â‚¬â„¢s Best, Yili Group, HIPP, Bellamy¢â‚¬â„¢s, Eastwes, DongTai.
The baby complementary food market is expected to grow at a compound annual growth rate of 5.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Baby Complementary Food Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Baby Complementary Food Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Baby Complementary Food Market - Supply Chain
4.5. Global Baby Complementary Food Market Forecast
4.5.1. Baby Complementary Food Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Baby Complementary Food Market Size (000 Units) and Y-o-Y Growth
4.5.3. Baby Complementary Food Market Absolute $ Opportunity
5. Global Baby Complementary Food Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Baby Complementary Food Market Size and Volume Forecast by Type
5.3.1. Complementary Food Rice Paste
5.3.2. Complementary Food Vegetable Powder
5.3.3. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Baby Complementary Food Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Baby Complementary Food Market Size and Volume Forecast by Application
6.3.1. Online Sale
6.3.2. Offline Sale
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Baby Complementary Food Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Baby Complementary Food Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Baby Complementary Food Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Baby Complementary Food Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Baby Complementary Food Demand Share Forecast, 2019-2026
9. North America Baby Complementary Food Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Baby Complementary Food Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Baby Complementary Food Market Size and Volume Forecast by Application
9.4.1. Online Sale
9.4.2. Offline Sale
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Baby Complementary Food Market Size and Volume Forecast by Type
9.7.1. Complementary Food Rice Paste
9.7.2. Complementary Food Vegetable Powder
9.7.3. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Baby Complementary Food Demand Share Forecast, 2019-2026
10. Latin America Baby Complementary Food Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Baby Complementary Food Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Baby Complementary Food Market Size and Volume Forecast by Application
10.4.1. Online Sale
10.4.2. Offline Sale
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Baby Complementary Food Market Size and Volume Forecast by Type
10.7.1. Complementary Food Rice Paste
10.7.2. Complementary Food Vegetable Powder
10.7.3. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Baby Complementary Food Demand Share Forecast, 2019-2026
11. Europe Baby Complementary Food Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Baby Complementary Food Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Baby Complementary Food Market Size and Volume Forecast by Application
11.4.1. Online Sale
11.4.2. Offline Sale
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Baby Complementary Food Market Size and Volume Forecast by Type
11.7.1. Complementary Food Rice Paste
11.7.2. Complementary Food Vegetable Powder
11.7.3. Others
11.8. Basis Point Share (BPS) Anlysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Baby Complementary Food Demand Share, 2019-2026
12. Asia Pacific Baby Complementary Food Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Baby Complementary Food Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Baby Complementary Food Market Size and Volume Forecast by Application
12.4.1. Online Sale
12.4.2. Offline Sale
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Baby Complementary Food Market Size and Volume Forecast by Type
12.7.1. Complementary Food Rice Paste
12.7.2. Complementary Food Vegetable Powder
12.7.3. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Baby Complementary Food Demand Share, 2019-2026
13. Middle East & Africa Baby Complementary Food Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Baby Complementary Food Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Baby Complementary Food Market Size and Volume Forecast by Application
13.4.1. Online Sale
13.4.2. Offline Sale
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Baby Complementary Food Market Size and Volume Forecast by Type
13.7.1. Complementary Food Rice Paste
13.7.2. Complementary Food Vegetable Powder
13.7.3. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Baby Complementary Food Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Baby Complementary Food Market: Market Share Analysis
14.2. Baby Complementary Food Distributors and Customers
14.3. Baby Complementary Food Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. H. J. Heinz Company
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Beingmate
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Gerber
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Earths Best
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Yili Group
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. HIPP
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Bellamys
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Eastwes
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. DongTai
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
