Market Overview:
The global electronic reading market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for e-readers and tablets, rising adoption of digital content, and growing trend of BYOD (Bring Your Own Device). Based on type, the global electronic reading market is segmented into three categories: Carta, Pearl, and TFT-LCD. Carta is expected to hold the largest share in terms of revenue in 2018 owing to its high quality display and low power consumption. Based on application, the global electronic reading market is segmented into four categories: brand store, electronic retail store, ecommerce website/application,,and other applications. The brand store segment accounted for majority share in 2017 due to increased demand for branded products from consumers across different regions. However; with increasing penetration of digital content among users coupled with technological advancements such as Augmented Reality (AR), this scenario is likely to change over the forecast period.
Product Definition:
An electronic reading device, such as a Kindle, Nook, or iPad, used to read books and other materials electronically. While not as popular as physical books, e-readers are growing in popularity due to their convenience and ability to store large amounts of material.
Based E Ink Carta:
Based on the research, it is estimated that e-ink readers will account for approximately 20% of the global reading devices market by 2022. The major factor responsible for this growth is its cost efficiency as compared to LCD and LED based reading devices. Also, these products are environment friendly in nature as they do not emit any kind of radiation unlike other display technologies such as LCD and LED which makes them safer to use in public transport including aircrafts and railways.
Based E Ink Pearl:
Based on the research, it has been found that Based E Ink Pearl (BEIP) is a new type of display technology which can produce images with high color purity and high resolution. It uses two layers of ink - one is for the white color and other is colored layer made up of carbon nanotubes.
Application Insights:
Electronic retail store accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The growth of e-commerce has been phenomenal since its inception. It is widely used by consumers to buy products from their homes using personal computers, laptops and mobile devices with a web browser as an interface. This has led to an increase in demand for large screen electronic retail displays that can be viewed easily on a wide range of devices with high resolution displays.
The other segment includes applications such as brand stores, corporate stores, education & research institutes and others (museums). Electronic reading solutions are being increasingly deployed in these types of locations due to various advantages they offer including cost-effectiveness, energy efficiency and environmental friendliness along with enhanced interactivity capabilities compared to paper bookshelves or digital display systems installed thereon (touchscreen monitors).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to growing e-commerce sales and high penetration of smartphones, tablets, and other electronic devices in this region. Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing demand for e-books from China, Japan, India, Singapore and South Korea among others.
Europe accounted for more than 20% of revenue share in 2017 owing to early adoption by countries such as Germany and U.K.
Growth Factors:
- Increasing demand for e-books owing to their convenience and easy availability
- Proliferation of smartphones and tablets, which has led to an increase in the number of people reading books electronically
- Rising trend of self-publishing that is helping authors to easily publish their work electronically
- Growing popularity of e-readers, such as Kindle, that offer a better reading experience than tablets or smartphones
- Increasing digitization and modernization across the world that is making people more comfortable with reading books electronically
Scope Of The Report
Report Attributes
Report Details
Report Title
Electronic Reading Market Research Report
By Type
Based E Ink Carta, Based E Ink Pearl, Based TFT-LCD
By Application
Brand Store, Electronic Retail Store, Electronic Commerce, Other
By Companies
Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck, Boyue, Onyx Boox, Ectaco, Bookeen, Fidibo, Remarkable, Kolporter Holding, Icarus, Iflytek
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Electronic Reading Market Report Segments:
The global Electronic Reading market is segmented on the basis of:
Types
Based E Ink Carta, Based E Ink Pearl, Based TFT-LCD
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Brand Store, Electronic Retail Store, Electronic Commerce, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amazon
- Kobo
- Sony
- Hanvon
- Pocketbook
- Ematic
- Alurateck
- Boyue
- Onyx Boox
- Ectaco
- Bookeen
- Fidibo
- Remarkable
- Kolporter Holding
- Icarus
- Iflytek
Highlights of The Electronic Reading Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Based E Ink Carta
- Based E Ink Pearl
- Based TFT-LCD
- By Application:
- Brand Store
- Electronic Retail Store
- Electronic Commerce
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Electronic Reading Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Electronic reading is the act of reading text electronically, typically on a computer or other electronic device.
Some of the key players operating in the electronic reading market are Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck, Boyue, Onyx Boox, Ectaco, Bookeen, Fidibo, Remarkable, Kolporter Holding, Icarus, Iflytek.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Electronic Reading Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Electronic Reading Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Electronic Reading Market - Supply Chain
4.5. Global Electronic Reading Market Forecast
4.5.1. Electronic Reading Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Electronic Reading Market Size (000 Units) and Y-o-Y Growth
4.5.3. Electronic Reading Market Absolute $ Opportunity
5. Global Electronic Reading Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Electronic Reading Market Size and Volume Forecast by Type
5.3.1. Based E Ink Carta
5.3.2. Based E Ink Pearl
5.3.3. Based TFT-LCD
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Electronic Reading Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Electronic Reading Market Size and Volume Forecast by Application
6.3.1. Brand Store
6.3.2. Electronic Retail Store
6.3.3. Electronic Commerce
6.3.4. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Electronic Reading Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Electronic Reading Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Electronic Reading Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Electronic Reading Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Electronic Reading Demand Share Forecast, 2019-2026
9. North America Electronic Reading Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Electronic Reading Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Electronic Reading Market Size and Volume Forecast by Application
9.4.1. Brand Store
9.4.2. Electronic Retail Store
9.4.3. Electronic Commerce
9.4.4. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Electronic Reading Market Size and Volume Forecast by Type
9.7.1. Based E Ink Carta
9.7.2. Based E Ink Pearl
9.7.3. Based TFT-LCD
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Electronic Reading Demand Share Forecast, 2019-2026
10. Latin America Electronic Reading Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Electronic Reading Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Electronic Reading Market Size and Volume Forecast by Application
10.4.1. Brand Store
10.4.2. Electronic Retail Store
10.4.3. Electronic Commerce
10.4.4. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Electronic Reading Market Size and Volume Forecast by Type
10.7.1. Based E Ink Carta
10.7.2. Based E Ink Pearl
10.7.3. Based TFT-LCD
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Electronic Reading Demand Share Forecast, 2019-2026
11. Europe Electronic Reading Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Electronic Reading Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Electronic Reading Market Size and Volume Forecast by Application
11.4.1. Brand Store
11.4.2. Electronic Retail Store
11.4.3. Electronic Commerce
11.4.4. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Electronic Reading Market Size and Volume Forecast by Type
11.7.1. Based E Ink Carta
11.7.2. Based E Ink Pearl
11.7.3. Based TFT-LCD
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Electronic Reading Demand Share, 2019-2026
12. Asia Pacific Electronic Reading Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Electronic Reading Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Electronic Reading Market Size and Volume Forecast by Application
12.4.1. Brand Store
12.4.2. Electronic Retail Store
12.4.3. Electronic Commerce
12.4.4. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Electronic Reading Market Size and Volume Forecast by Type
12.7.1. Based E Ink Carta
12.7.2. Based E Ink Pearl
12.7.3. Based TFT-LCD
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Electronic Reading Demand Share, 2019-2026
13. Middle East & Africa Electronic Reading Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Electronic Reading Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Electronic Reading Market Size and Volume Forecast by Application
13.4.1. Brand Store
13.4.2. Electronic Retail Store
13.4.3. Electronic Commerce
13.4.4. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Electronic Reading Market Size and Volume Forecast by Type
13.7.1. Based E Ink Carta
13.7.2. Based E Ink Pearl
13.7.3. Based TFT-LCD
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Electronic Reading Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Electronic Reading Market: Market Share Analysis
14.2. Electronic Reading Distributors and Customers
14.3. Electronic Reading Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Amazon
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kobo
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Sony
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Hanvon
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Pocketbook
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Ematic
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Alurateck
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Boyue
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Onyx Boox
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Ectaco
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Bookeen
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Fidibo
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Remarkable
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Kolporter Holding
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Icarus
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Iflytek
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
