Market Overview:
The global eye makeup market is expected to grow at a CAGR of 5.8% during the forecast period 2018-2030. The growth in the market can be attributed to various factors such as rising demand for premium and luxury products, increasing disposable income, growing awareness about eye makeup products and their benefits, and rising trend of using natural ingredients in cosmetics. Based on type, the global eye makeup market is segmented into eyeshadow, eyeliner, false lashes, and others. The eyeshadow segment is expected to account for the largest share of the global eye makeup market in 2018 owing to its high demand among consumers across all age groups. Based on application, the global eye makeup market is segmented into supermarket/hypermarket retail outlets; specialty retailers (including department stores); online retail; and other retail formats including drugstores/pharmacies and mass merchandisers).
Product Definition:
Eye makeup is a type of cosmetics that are used to enhance the appearance of the eyes. It includes products such as eye shadow, eyeliner, and mascara.
Eyeshadow:
Eyeshadow is a powder, which is applied to the eyelid for enhancing and highlighting the eyes. Eyeshadow can be used by both men and women. It helps in making eyes look larger, brighter, heavier (if applicable), more almond-shaped or rounder depending upon the shape of eyes. The color of an eye shadow changes its appeal according to skin tones of individuals.
Eyeliner:
Eyeliner is a cosmetic product that is used as a means to darken the eyelid. It can also be used to make the eyes look bigger by making an elongated and thicker line along the upper lids. The product can also be applied on top of eye shadow or alone as a false eyelash. Eyeliners are available in different forms such as liquid, pencil, cream, gel pen and water-based marker among others.
Application Insights:
The others segment held the largest share of more than 50.0% in 2017. Other application includes eyeliner, mascara, eye pencil, and false lashes among others. The specialty retailers are expected to dominate the other application segment owing to their extensive product offering along with innovative new products introduced from time to time. Online is expected to be the fastest-growing market for eye makeup as well as one of the major applications over forecast period due to increasing internet users globally and rising demand for e-commerce portals resulting in increased sales volumes for a longer period of time compared with traditional retail stores which include supermarkets and departmental stores.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast years owing to high demand for eyeliners and false lashes products. Asia Pacific, on the other hand, is projected to register a higher CAGR over the forecast period as compared to that of North America due to growing awareness regarding different types of makeup application techniques coupled with rising disposable income levels among consumers in developing countries including China and India. Moreover, increasing number of international trade shows hosted by companies such as L'Or©al Group and Maybelline New York will boost product penetration across this region over the next few years.
Europe also held a significant share in terms of revenue generation owing popular culture associated with eye makeup trends across this region has been influencing consumer behavior worldwide thus generating high demand for various products such as eyeliners, shadow sticks/patches etc.
Growth Factors:
- Increasing demand for eye makeup products owing to the growing trend of using makeup among women and young girls
- Rising disposable income of consumers, especially in developing countries, which is resulting in an increase in spending on cosmetics including eye makeup products
- Proliferation of online retail channels that offer a wide range of eye makeup products at competitive prices, thereby providing consumers with greater access to these products
- Growing popularity of smokey eyes and other trendy styles for eye make-up that are being adopted by more women globally
- Innovation in product offerings by manufacturers, such as new shades, textures and formulations, that are attracting more consumers to buy these products
Scope Of The Report
Report Attributes
Report Details
Report Title
Eye Makeup Market Research Report
By Type
Eyeshadow, Eyeliner, False Lashes, Others,
By Application
Supermarket, Specialty Retailers, Online, Others,
By Companies
L’Oreal, Estee Lauder, LVMH, SHISEIDO, Amore Pacific, Chanel, Avon, Revlon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Lansur, Maogeping
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Eye Makeup Market Report Segments:
The global Eye Makeup market is segmented on the basis of:
Types
Eyeshadow, Eyeliner, False Lashes, Others,
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Specialty Retailers, Online, Others,
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- L’Oreal
- Estee Lauder
- LVMH
- SHISEIDO
- Amore Pacific
- Chanel
- Avon
- Revlon
- Mary Kay
- Amway
- Sisley
- Elf
- Kate
- Coty
- Kose
- Carslan
- Mariedalgar
- Lansur
- Maogeping
Highlights of The Eye Makeup Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Eyeshadow
- Eyeliner
- False Lashes
- Others
- By Application:
- Supermarket
- Specialty Retailers
- Online
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Eye Makeup Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Eye makeup is the application of cosmetics to the eyes. Eye makeup can be used to enhance or change the appearance of an individual's eyes.
Some of the major companies in the eye makeup market are L¢â‚¬â„¢Oreal, Estee Lauder, LVMH, SHISEIDO, Amore Pacific, Chanel, Avon, Revlon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Lansur, Maogeping.
The eye makeup market is expected to grow at a compound annual growth rate of 5.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Eye Makeup Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Eye Makeup Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Eye Makeup Market - Supply Chain
4.5. Global Eye Makeup Market Forecast
4.5.1. Eye Makeup Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Eye Makeup Market Size (000 Units) and Y-o-Y Growth
4.5.3. Eye Makeup Market Absolute $ Opportunity
5. Global Eye Makeup Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Eye Makeup Market Size and Volume Forecast by Type
5.3.1. Eyeshadow
5.3.2. Eyeliner
5.3.3. False Lashes
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Eye Makeup Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Eye Makeup Market Size and Volume Forecast by Application
6.3.1. Supermarket
6.3.2. Specialty Retailers
6.3.3. Online
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Eye Makeup Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Eye Makeup Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Eye Makeup Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Eye Makeup Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Eye Makeup Demand Share Forecast, 2019-2026
9. North America Eye Makeup Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Eye Makeup Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Eye Makeup Market Size and Volume Forecast by Application
9.4.1. Supermarket
9.4.2. Specialty Retailers
9.4.3. Online
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Eye Makeup Market Size and Volume Forecast by Type
9.7.1. Eyeshadow
9.7.2. Eyeliner
9.7.3. False Lashes
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Eye Makeup Demand Share Forecast, 2019-2026
10. Latin America Eye Makeup Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Eye Makeup Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Eye Makeup Market Size and Volume Forecast by Application
10.4.1. Supermarket
10.4.2. Specialty Retailers
10.4.3. Online
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Eye Makeup Market Size and Volume Forecast by Type
10.7.1. Eyeshadow
10.7.2. Eyeliner
10.7.3. False Lashes
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Eye Makeup Demand Share Forecast, 2019-2026
11. Europe Eye Makeup Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Eye Makeup Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Eye Makeup Market Size and Volume Forecast by Application
11.4.1. Supermarket
11.4.2. Specialty Retailers
11.4.3. Online
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Eye Makeup Market Size and Volume Forecast by Type
11.7.1. Eyeshadow
11.7.2. Eyeliner
11.7.3. False Lashes
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections b Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Eye Makeup Demand Share, 2019-2026
12. Asia Pacific Eye Makeup Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Eye Makeup Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Eye Makeup Market Size and Volume Forecast by Application
12.4.1. Supermarket
12.4.2. Specialty Retailers
12.4.3. Online
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Eye Makeup Market Size and Volume Forecast by Type
12.7.1. Eyeshadow
12.7.2. Eyeliner
12.7.3. False Lashes
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Eye Makeup Demand Share, 2019-2026
13. Middle East & Africa Eye Makeup Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Eye Makeup Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Eye Makeup Market Size and Volume Forecast by Application
13.4.1. Supermarket
13.4.2. Specialty Retailers
13.4.3. Online
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Eye Makeup Market Size and Volume Forecast by Type
13.7.1. Eyeshadow
13.7.2. Eyeliner
13.7.3. False Lashes
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Eye Makeup Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Eye Makeup Market: Market Share Analysis
14.2. Eye Makeup Distributors and Customers
14.3. Eye Makeup Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. LOreal
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Estee Lauder
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. LVMH
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. SHISEIDO
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Amore Pacific
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Chanel
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Avon
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Revlon
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Mary Kay
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Amway
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Sisley
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Elf
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Kate
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Coty
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Kose
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Carslan
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Mariedalgar
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Lansur
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Maogeping
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
