Market Overview:
Functional energy drinks are those that offer more than just hydration. They typically contain added vitamins, minerals, and other nutrients that claim to provide benefits beyond just quenching thirst. The global functional energy drink market is segmented on the basis of type into isotonic, hypertonic, hypotonic and others. On the basis of application, it is segmented into store-based and non-store-based applications. Geographically, the global functional energy drink market is segmented into North America, Latin America, Europe Asia Pacific and Middle East & Africa. The global functional energy drink market is expected to grow at a CAGR of 6% during the forecast period 2018-2030.
Product Definition:
A functional energy drink is a beverage that contains caffeine and other ingredients that are claimed to improve mental and physical performance. The importance of functional energy drinks is that they can help people stay alert and focused, especially during long periods of time.
Isotonic:
Isotonic drinks are those that contain the same amount of sugar and salts. Isotonic drinks do not cause a gain in water weight like hypertonic or hypotonic solutions. The growing demand for low-sugar, natural isotonic beverages is expected to drive the global functional energy drink market growth over the forecast period.
Hypertonic:
Hypertonic means higher than the normal tonic or base level of chemical compounds. Hypertonic solutions are used as a substitute for normal saline (0.9% sodium chloride) to treat electrolyte imbalances, which may occur in patients during surgery or illness and is also useful for treating hyperkalemia (high potassium levels).
The global functional energy drink market size was valued at USD 13,36 billion in 2016.
Application Insights:
The store-based application segment accounted for the largest revenue share of over 70% in 2017. The key factors contributing to the large share include growing consumer preference for energy drinks and availability of a wide range of flavors in most retail stores. Furthermore, expansion of retail chains by multinational companies will further boost industry growth during the forecast period.
Functional beverages are gaining popularity among consumers as they provide hydration to the body and enhance performance levels after training or sports activities. Growing awareness regarding health benefits associated with various ingredients is expected to drive demand from healthcare professionals over the coming years, thereby supporting industry growth during this forecast period.
Non-store based applications include professional athletes, armed forces personnel, firefighters/EMTs/police officers etc.
Regional Analysis:
Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The region has a large young population with high disposable income, which makes it an attractive regional market for functional drinks. Furthermore, increasing health concerns among consumers are anticipated to fuel demand for functional beverages in this region. Increasing penetration of international brands such as Red Bull and Monster in emerging markets of India and China is also contributing toward industry growth.
North America accounted for a significant share of global revenue owing to growing consumer awareness about energy drinks along with increased spending on these products by manufacturers over the past few years. However, sluggish growth rate observed by this regional market may be attributed to saturation point reached after exceeding sales figures of one million units per year since 2010’s; however, new product launches have started catching up since 2016’s when no major changes were made except flavors offered by companies such as Caffeine Informer Incorporated (CII).
Growth Factors:
- Increasing demand for functional energy drinks from young adults and athletes owing to its health benefits.
- Rising awareness about the benefits of functional energy drinks among consumers, which is likely to boost the demand for these products in the near future.
- Growing popularity of energy drinks as a means to improve physical performance and productivity is anticipated to fuel the growth of this market in years ahead.
- Proliferation of online retail channels that offer a wide variety of functional energy drinks at competitive prices is projected to benefit this market over the next few years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Functional Energy Drink Market Research Report
By Type
Isotonic, Hypertonic, Hypotonic, Others
By Application
Store Based, Non-Store Based
By Companies
Tata Global Beverages, Red Bull GmBH, Coca Cola, Pepsi Co Inc., Abbott Nutrition Limited, Mondelez International, Inc., National Beverage Corporation
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
249
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Functional Energy Drink Market Report Segments:
The global Functional Energy Drink market is segmented on the basis of:
Types
Isotonic, Hypertonic, Hypotonic, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Store Based, Non-Store Based
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tata Global Beverages
- Red Bull GmBH
- Coca Cola
- Pepsi Co Inc.
- Abbott Nutrition Limited
- Mondelez International, Inc.
- National Beverage Corporation
Highlights of The Functional Energy Drink Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Isotonic
- Hypertonic
- Hypotonic
- Others
- By Application:
- Store Based
- Non-Store Based
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Functional Energy Drink Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Functional energy drink is a type of beverage that contains caffeine, B vitamins, and other nutrients to help improve physical performance.
Some of the key players operating in the functional energy drink market are Tata Global Beverages, Red Bull GmBH, Coca Cola, Pepsi Co Inc., Abbott Nutrition Limited, Mondelez International, Inc., National Beverage Corporation.
The functional energy drink market is expected to register a CAGR of 6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Functional Energy Drink Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Functional Energy Drink Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Functional Energy Drink Market - Supply Chain
4.5. Global Functional Energy Drink Market Forecast
4.5.1. Functional Energy Drink Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Functional Energy Drink Market Size (000 Units) and Y-o-Y Growth
4.5.3. Functional Energy Drink Market Absolute $ Opportunity
5. Global Functional Energy Drink Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Functional Energy Drink Market Size and Volume Forecast by Type
5.3.1. Isotonic
5.3.2. Hypertonic
5.3.3. Hypotonic
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Functional Energy Drink Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Functional Energy Drink Market Size and Volume Forecast by Application
6.3.1. Store Based
6.3.2. Non-Store Based
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Functional Energy Drink Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Functional Energy Drink Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Functional Energy Drink Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Functional Energy Drink Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Functional Energy Drink Demand Share Forecast, 2019-2026
9. North America Functional Energy Drink Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Functional Energy Drink Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Functional Energy Drink Market Size and Volume Forecast by Application
9.4.1. Store Based
9.4.2. Non-Store Based
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Functional Energy Drink Market Size and Volume Forecast by Type
9.7.1. Isotonic
9.7.2. Hypertonic
9.7.3. Hypotonic
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Functional Energy Drink Demand Share Forecast, 2019-2026
10. Latin America Functional Energy Drink Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Functional Energy Drink Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Functional Energy Drink Market Size and Volume Forecast by Application
10.4.1. Store Based
10.4.2. Non-Store Based
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Functional Energy Drink Market Size and Volume Forecast by Type
10.7.1. Isotonic
10.7.2. Hypertonic
10.7.3. Hypotonic
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Functional Energy Drink Demand Share Forecast, 2019-2026
11. Europe Functional Energy Drink Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Functional Energy Drink Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Functional Energy Drink Market Size and Volume Forecast by Application
11.4.1. Store Based
11.4.2. Non-Store Based
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Functional Energy Drink Market Size and Volume Forecast by Type
11.7.1. Isotonic
11.7.2. Hypertonic
11.7.3. Hypotonic
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Typ
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Functional Energy Drink Demand Share, 2019-2026
12. Asia Pacific Functional Energy Drink Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Functional Energy Drink Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Functional Energy Drink Market Size and Volume Forecast by Application
12.4.1. Store Based
12.4.2. Non-Store Based
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Functional Energy Drink Market Size and Volume Forecast by Type
12.7.1. Isotonic
12.7.2. Hypertonic
12.7.3. Hypotonic
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Functional Energy Drink Demand Share, 2019-2026
13. Middle East & Africa Functional Energy Drink Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Functional Energy Drink Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Functional Energy Drink Market Size and Volume Forecast by Application
13.4.1. Store Based
13.4.2. Non-Store Based
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Functional Energy Drink Market Size and Volume Forecast by Type
13.7.1. Isotonic
13.7.2. Hypertonic
13.7.3. Hypotonic
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Functional Energy Drink Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Functional Energy Drink Market: Market Share Analysis
14.2. Functional Energy Drink Distributors and Customers
14.3. Functional Energy Drink Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Tata Global Beverages
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Red Bull GmBH
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Coca Cola
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Pepsi Co Inc.
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Abbott Nutrition Limited
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Mondelez International, Inc.
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. National Beverage Corporation
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
