Global Ad Server Software Market by Type (Cloud Based, Web Based), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global ad server software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital advertising and rising number of internet users across the globe. In addition, the growing adoption of cloud-based ad server software among small and medium enterprises (SMEs) is also contributing to the growth of this market. However, lack of awareness about ad server software among small businesses is restraining the growth of this market. On the basis of type, cloud-based ad servers are expected to witness higher growth than web-based ad servers during the forecast period from 2018 to 2030. This can be attributed to their advantages such as scalability, flexibility and low cost over web-based ad servers. On account of these benefits, large enterprises are increasingly adopting cloud-based ad servers for their advertising needs. On basis on application, large enterprises are expected hold a larger share in global Ad Server Software Market by 2030 owing high spending capacity on marketing activities.



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Product Definition:

Ad server software is used to manage and serve digital advertising. It allows for the delivery, targeting, and tracking of ads. Ad server software is important because it helps ensure that ads are delivered in a timely and effective manner.

Cloud Based:

Cloud-based solutions are expected to witness significant growth over the forecast period owing to factors such as low cost of implementation and zero initial investment. The shift in consumer behavior is also a key factor driving demand for cloud-based solutions, wherein consumers are moving from traditional devices ( desktops, laptops, and mobiles) towards mobile devices. This has resulted in increased traffic on mobile applications which is further expected to drive demand for cloud based ad server software industry over the next seven years.

Web Based:

The Web Based (WBS) is a method of delivering content over the World Wide Web. It is also known as web serving and consists of four elements: server, protocol, client, and content. The WBS element acts as an intermediary between the user's computer system and the information or data that resides on servers across the internet. In other words, it provides clients with access to resources located on servers across different domains connected via the internet by usingHyperText Transfer Protocol (HTTP).

Application Insights:

The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. Ad servers are widely used by large enterprises as they offer a wide range of features including mobile optimization, ad management, analytics and reporting. The need for efficient marketing solutions that can help manage multiple channels efficiently has led to an increased adoption of ad server software among large enterprises.

SMEs are estimated to be the fastest-growing segment from 2018 to 2030 owing to their limited IT infrastructure and budget constraints.

Regional Analysis:

North America dominated the global market in 2017. North America is home to several large enterprises as well as SMEs that are early adopters of advanced technologies. The U.S.-based companies have been investing heavily in advertising and marketing activities owing to which the region has witnessed significant growth over the past few years.

Asia Pacific is expected to be one of the fastest-growing regions during the forecast period, owing to increasing investments by international companies in this region for expanding their business operations at a rapid pace with low costs involved, thus making it an ideal location for ad server software implementation as well as development purposes.

Growth Factors:

Increasing demand for programmatic advertising: The growth of ad server software can be largely attributed to the increasing demand for programmatic advertising. Programmatic advertising is an automated process that uses algorithms to buy and sell digital ads in real time. This process helps advertisers target their ads more effectively and efficiently, thereby resulting in better ROI. Ad server software facilitates programmatic buying and selling of ads, making it a key component of this growing market.
Rising number of internet users: With the increasing number of internet users, there is a corresponding increase in the demand for online advertisements. Ad server software helps meet this rising demand by providing an efficient platform for delivering targeted ads to specific audiences.
Shift from traditional media to digital media: The shift from traditional media (print, TV, radio) to digital media (internet, mobile) has led to a surge in the use of online advertisements worldwide. Ad server software provides an effective platform for delivering these advertisements across different channels and devices seamlessly and efficiently.


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Scope Of The Report
Report Attributes
Report Details
Report Title
Ad Server Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Adzerk, Google, Epom, AdGlare, AdSpeed, DoubleClick, Media.net, OpenX, Zedo, AdTech By Aol, Broadstreet, AdGear For Publishers, AerServe, Atlas Solutions
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
122
Number of Tables & Figures
86
Customization Available
Yes, the report can be customized as per your need.

Global Ad Server Software Market Report Segments:
The global Ad Server Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Adzerk
Google
Epom
AdGlare
AdSpeed
DoubleClick
Media.net
OpenX
Zedo
AdTech By Aol
Broadstreet
AdGear For Publishers
AerServe
Atlas Solutions



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Highlights of The Ad Server Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud Based
Web Based
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Ad Server Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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