Market Overview:
The global brand data management software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for brand data management software from large enterprises and SMEs across the globe. Additionally, the growing trend of cloud-based and web-based brand data management software is also contributing to the growth of this market. However, lack of awareness about brand data management software among small businesses is restraining the growth of this market. North America dominates the global brand data management software market, followed by Europe, Asia Pacific, Latin America and Middle East & Africa respectively.
Product Definition:
Brand data management software is a type of software that helps organizations to manage their brand data. This type of software can help companies to keep track of all of the different aspects of their brands, including the names, logos, and other trademarks. Additionally, brand data management software can help companies to keep track of where their brands are being used online and offline.
Cloud Based:
Cloud-based software is a type of software service that provides functionality similar to that of standalone applications but with the added benefit of being accessible from any device via the internet. Cloud-based services offer benefits such as increased productivity, cost efficiency and flexibility in terms of usage. The primary function performed by cloud based solutions is data backup & recovery; enabling users to store their data on remote servers which can be accessed even if the computer or mobile device on which they are installed is lost or stolen.
Web Based:
The global web-based and it's usage in Brand Data Management Software market size was valued at USD 6.5 billion in 2018 and is expected to register a CAGR of XX% over the forecast period. Web-based solutions are gaining popularity among brands due to benefits such as real time data tracking, cost efficiency, enhanced customer experience, easy accessibility from any location or device, etc.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The growth of this segment can be attributed to factors such as increasing demand from multinational companies for managing their brand data across different geographies. Large enterprises are likely to adopt a hybrid approach, wherein they will integrate their e-commerce business with Brand Data Management Software (BDMS) solution provider, who will assist them in maintaining control of various aspects of their business including product range, pricing & promotions, sales volume & revenue generation etc.
The small and medium-sized enterprise (SME) sector is anticipated to witness considerable growth over the forecast period owing to factors such as growing penetration of internet cafes at a domestic level coupled with increasing adoption of e-commerce platforms at an international level.
Regional Analysis:
North America dominated the global market in 2017. North America has a well-established logistics and supply chain industry, which is expected to continue driving regional growth over the forecast period. The U.S., being one of the most developed countries in terms of technology adoption, has a large customer base for global brand data management software solutions providers such as IBM Corporation; DHL International GmbH & Co.; and Ahold Delhaize Grocery Handelsmaatschappij N.V.
Asia Pacific is projected to emerge as the fastest-growing regional market from 2018 to 2030 owing to increasing demand for e-commerce across various developing countries such as China and India, thereby boosting retail sales volumes at warehouses located within these nations (i.e., domestic trade).
Growth Factors:
- Increasing demand for big data and analytics: The growth of big data is resulting in the increasing demand for brand data management software. Organizations are looking to manage and analyze all the data they are collecting in order to make better decisions.
- Proliferation of connected devices: The number of connected devices is growing rapidly, which is resulting in an increase in the amount of brand data being generated. Brand data management software can help organizations effectively manage and analyze this influx of data.
- Emergence of social media: Social media has emerged as a powerful tool for marketing and branding purposes. Organizations are increasingly using social media to connect with customers and build relationships with them. Brand data management software can help organizations effectively track, monitor, and analyze social media activity related to their brands..
Scope Of The Report
Report Attributes
Report Details
Report Title
Brand Data Management Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Reputation.com, Moz Local, Yext, Vendasta, BirdEye, Thryv, ReviewTrackers, SEMrush, Chatmeter, Synup, MomentFeed, BrightLocal, Rio SEO, Brandify, SweetIQ Analytics Corp
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
243
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Brand Data Management Software Market Report Segments:
The global Brand Data Management Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Reputation.com
- Moz Local
- Yext
- Vendasta
- BirdEye
- Thryv
- ReviewTrackers
- SEMrush
- Chatmeter
- Synup
- MomentFeed
- BrightLocal
- Rio SEO
- Brandify
- SweetIQ Analytics Corp
Highlights of The Brand Data Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brand Data Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brand data management software is a type of software that helps businesses manage their brands. It can help companies track and analyze brand performance, identify opportunities and threats to the brand, and make decisions about how to protect or grow the brand.
Some of the major companies in the brand data management software market are Reputation.com, Moz Local, Yext, Vendasta, BirdEye, Thryv, ReviewTrackers, SEMrush, Chatmeter, Synup, MomentFeed, BrightLocal, Rio SEO, Brandify, SweetIQ Analytics Corp.
The brand data management software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Brand Data Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Brand Data Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Brand Data Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Brand Data Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Brand Data Management Software Market Size & Forecast, 2018-2028
4.5.1 Brand Data Management Software Market Size and Y-o-Y Growth
4.5.2 Brand Data Management Software Market Absolute $ Opportunity
Chapter 5 Global Brand Data Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Brand Data Management Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Brand Data Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Brand Data Management Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Brand Data Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Brand Data Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Brand Data Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Brand Data Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Brand Data Management Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Brand Data Management Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Brand Data Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Brand Data Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Brand Data Management Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Brand Data Management Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Brand Data Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Brand Data Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Brand Data Management Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Brand Data Management Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Brand Data Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Brand Data Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Brand Data Management Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Brand Data Management Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Brand Data Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Brand Data Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Brand Data Management Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Brand Data Management Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Brand Data Management Software Market: Competitive Dashboard
14.2 Global Brand Data Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Reputation.com
14.3.2 Moz Local
14.3.3 Yext
14.3.4 Vendasta
14.3.5 BirdEye
14.3.6 Thryv
14.3.7 ReviewTrackers
14.3.8 SEMrush
14.3.9 Chatmeter
14.3.10 Synup
14.3.11 MomentFeed
14.3.12 BrightLocal
14.3.13 Rio SEO
14.3.14 Brandify
14.3.15 SweetIQ Analytics Corp
