Market Overview:
The global campaign management platforms market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of this market can be attributed to the increasing demand for cloud-based campaign management platforms and the need for effective marketing campaigns across small and medium enterprises (SMEs) and large enterprises. Based on type, the global campaign management platforms market is segmented into cloud-based and on-premises segments. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period.
Product Definition:
Campaign management platforms are software applications that help organizations manage their marketing campaigns. They provide a central location where all the necessary campaign information can be stored and accessed, as well as tools to help with campaign planning, execution, and analysis.
The importance of campaign management platforms lies in their ability to streamline the process of managing marketing campaigns. By providing a single interface for storing all the relevant information and tools for executing campaigns, these platforms can help organizations save time and money while achieving better results.
Cloud-based:
Cloud-based is a term used to define software or services that are hosted remotely on the internet. The cloud offers shared resources, easy accessibility, and cost efficiency to organizations of all sizes. Cloud-based solutions offer benefits such as increased collaboration and reduced costs which has resulted in high market growth over the past few years.
The major factor responsible for high market growth is its cost efficiency compared to traditional on-premise solutions which reduces IT overhead costs for enterprises of all sizes.
On-premises:
On-premises is a term used for software and hardware installation at the organization's premise. In other words, it means that all services are provided from the company’s server and all operations are performed on-premises.
Application Insights:
The large enterprises segment dominated the global campaign management platforms market in 2017. This is attributed to factors such as larger budgets, more resources and diverse set of customers. Furthermore, the need for effective marketing campaigns that are able to meet customer expectations is driving organizations to adopt a platform that can manage multiple channels and devices effectively. The SMEs segment is expected to witness significant growth over the forecast period owing to increasing penetration of social media marketing, growing concerns about brand protection and increasing adoption of mobile applications for business communication & transactions. A successful SME marketing campaign requires effective planning, implementation & control of digital strategies which enables efficient use of CM/PCC platforms in this sector as well-established companies are likely touse these solutions while scaling up their current practices or launching a completely new product or service within their industry verticals.
The others segment includes online retailers, e-commerce businesses.
Regional Analysis:
The market in North America accounted for the largest revenue share in 2017 owing to the presence of a large number of campaign management platforms providers, such as AppNexus, Google LLC, and Targeted Victory. The region is expected to continue its dominance over the forecast period. This can be attributed to increasing investments by companies operating in this region and rising adoption of cloud-based technologies among SMEs.
Asia Pacific is anticipated to emerge as a lucrative regional market during the forecast period owing to increased spending on digital advertising by brands and an increase in smartphone penetration rates across this region. Furthermore, countries such as India are making significant progress with respect to internet speeds; therefore it will have a positive impact on overall campaign management platforms industry growth over next few years.
Growth Factors:
- Increasing demand for effective and efficient marketing campaigns
- Rising need to automate the campaign management process
- Proliferation of digital marketing channels and technologies
- Growing number of small businesses and startups
- Emergence of cloud-based campaign management platforms
Scope Of The Report
Report Attributes
Report Details
Report Title
Campaign Management Platforms Market Research Report
By Type
Cloud-based, On-premises
By Application
Small and Medium Enterprises (SMEs), Large Enterprises
By Companies
Leadtosale, Netcore Solution, Monday, Zoho, Autopilot, Wrike, Bitrix, Kitovu, Outbrain, Sendinblue, SendX, Agile CRM, Asana, Integrate, SocialPilot
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
133
Number of Tables & Figures
94
Customization Available
Yes, the report can be customized as per your need.
Global Campaign Management Platforms Market Report Segments:
The global Campaign Management Platforms market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium Enterprises (SMEs), Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Leadtosale
- Netcore Solution
- Monday
- Zoho
- Autopilot
- Wrike
- Bitrix
- Kitovu
- Outbrain
- Sendinblue
- SendX
- Agile CRM
- Asana
- Integrate
- SocialPilot
Highlights of The Campaign Management Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Campaign Management Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Campaign management platforms (CMPs) are software applications that help political organizations manage their campaigns. They can include features such as voter registration, fundraising, data analytics, and email marketing. CMPs can be used by both the campaign organization and its supporters.
Some of the major players in the campaign management platforms market are Leadtosale, Netcore Solution, Monday, Zoho, Autopilot, Wrike, Bitrix, Kitovu, Outbrain, Sendinblue, SendX, Agile CRM, Asana, Integrate, SocialPilot.
The campaign management platforms market is expected to grow at a compound annual growth rate of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Campaign Management Platforms Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Campaign Management Platforms Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Campaign Management Platforms Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Campaign Management Platforms Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Campaign Management Platforms Market Size & Forecast, 2018-2028 4.5.1 Campaign Management Platforms Market Size and Y-o-Y Growth 4.5.2 Campaign Management Platforms Market Absolute $ Opportunity
Chapter 5 Global Campaign Management Platforms Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Campaign Management Platforms Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Campaign Management Platforms Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Campaign Management Platforms Market Size Forecast by Applications
6.2.1 Small and Medium Enterprises (SMEs)
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Campaign Management Platforms Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Campaign Management Platforms Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Campaign Management Platforms Analysis and Forecast
9.1 Introduction
9.2 North America Campaign Management Platforms Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Campaign Management Platforms Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Campaign Management Platforms Market Size Forecast by Applications
9.10.1 Small and Medium Enterprises (SMEs)
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Campaign Management Platforms Analysis and Forecast
10.1 Introduction
10.2 Europe Campaign Management Platforms Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Campaign Management Platforms Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Campaign Management Platforms Market Size Forecast by Applications
10.10.1 Small and Medium Enterprises (SMEs)
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Campaign Management Platforms Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Campaign Management Platforms Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Campaign Management Platforms Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Campaign Management Platforms Market Size Forecast by Applications
11.10.1 Small and Medium Enterprises (SMEs)
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Campaign Management Platforms Analysis and Forecast
12.1 Introduction
12.2 Latin America Campaign Management Platforms Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Campaign Management Platforms Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Campaign Management Platforms Market Size Forecast by Applications
12.10.1 Small and Medium Enterprises (SMEs)
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Campaign Management Platforms Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Applications
13.10.1 Small and Medium Enterprises (SMEs)
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Campaign Management Platforms Market: Competitive Dashboard
14.2 Global Campaign Management Platforms Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Leadtosale
14.3.2 Netcore Solution
14.3.3 Monday
14.3.4 Zoho
14.3.5 Autopilot
14.3.6 Wrike
14.3.7 Bitrix
14.3.8 Kitovu
14.3.9 Outbrain
14.3.10 Sendinblue
14.3.11 SendX
14.3.12 Agile CRM
14.3.13 Asana
14.3.14 Integrate
14.3.15 SocialPilot