Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Campaign Management Platforms Market by Type (Cloud-based, On-premises), By Application (Small and Medium Enterprises (SMEs), Large Enterprises) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Campaign Management Platforms Market by Type (Cloud-based, On-premises), By Application (Small and Medium Enterprises (SMEs), Large Enterprises) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 291149 4200 Service & Software 377 133 Pages 5 (41)
                                          

Market Overview:


The global campaign management platforms market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of this market can be attributed to the increasing demand for cloud-based campaign management platforms and the need for effective marketing campaigns across small and medium enterprises (SMEs) and large enterprises. Based on type, the global campaign management platforms market is segmented into cloud-based and on-premises segments. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period.


Global Campaign Management Platforms Industry Outlook


Product Definition:


Campaign management platforms are software applications that help organizations manage their marketing campaigns. They provide a central location where all the necessary campaign information can be stored and accessed, as well as tools to help with campaign planning, execution, and analysis.


The importance of campaign management platforms lies in their ability to streamline the process of managing marketing campaigns. By providing a single interface for storing all the relevant information and tools for executing campaigns, these platforms can help organizations save time and money while achieving better results.


Cloud-based:


Cloud-based is a term used to define software or services that are hosted remotely on the internet. The cloud offers shared resources, easy accessibility, and cost efficiency to organizations of all sizes. Cloud-based solutions offer benefits such as increased collaboration and reduced costs which has resulted in high market growth over the past few years.


The major factor responsible for high market growth is its cost efficiency compared to traditional on-premise solutions which reduces IT overhead costs for enterprises of all sizes.


On-premises:


On-premises is a term used for software and hardware installation at the organization's premise. In other words, it means that all services are provided from the company’s server and all operations are performed on-premises.


Application Insights:


The large enterprises segment dominated the global campaign management platforms market in 2017. This is attributed to factors such as larger budgets, more resources and diverse set of customers. Furthermore, the need for effective marketing campaigns that are able to meet customer expectations is driving organizations to adopt a platform that can manage multiple channels and devices effectively. The SMEs segment is expected to witness significant growth over the forecast period owing to increasing penetration of social media marketing, growing concerns about brand protection and increasing adoption of mobile applications for business communication & transactions. A successful SME marketing campaign requires effective planning, implementation & control of digital strategies which enables efficient use of CM/PCC platforms in this sector as well-established companies are likely touse these solutions while scaling up their current practices or launching a completely new product or service within their industry verticals.


The others segment includes online retailers, e-commerce businesses.


Regional Analysis:


The market in North America accounted for the largest revenue share in 2017 owing to the presence of a large number of campaign management platforms providers, such as AppNexus, Google LLC, and Targeted Victory. The region is expected to continue its dominance over the forecast period. This can be attributed to increasing investments by companies operating in this region and rising adoption of cloud-based technologies among SMEs.


Asia Pacific is anticipated to emerge as a lucrative regional market during the forecast period owing to increased spending on digital advertising by brands and an increase in smartphone penetration rates across this region. Furthermore, countries such as India are making significant progress with respect to internet speeds; therefore it will have a positive impact on overall campaign management platforms industry growth over next few years.


Growth Factors:


  • Increasing demand for effective and efficient marketing campaigns
  • Rising need to automate the campaign management process
  • Proliferation of digital marketing channels and technologies
  • Growing number of small businesses and startups
  • Emergence of cloud-based campaign management platforms

Scope Of The Report

Report Attributes

Report Details

Report Title

Campaign Management Platforms Market Research Report

By Type

Cloud-based, On-premises

By Application

Small and Medium Enterprises (SMEs), Large Enterprises

By Companies

Leadtosale, Netcore Solution, Monday, Zoho, Autopilot, Wrike, Bitrix, Kitovu, Outbrain, Sendinblue, SendX, Agile CRM, Asana, Integrate, SocialPilot

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

133

Number of Tables & Figures

94

Customization Available

Yes, the report can be customized as per your need.


Global Campaign Management Platforms Market Report Segments:

The global Campaign Management Platforms market is segmented on the basis of:

Types

Cloud-based, On-premises

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Small and Medium Enterprises (SMEs), Large Enterprises

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Leadtosale
  2. Netcore Solution
  3. Monday
  4. Zoho
  5. Autopilot
  6. Wrike
  7. Bitrix
  8. Kitovu
  9. Outbrain
  10. Sendinblue
  11. SendX
  12. Agile CRM
  13. Asana
  14. Integrate
  15. SocialPilot

Global Campaign Management Platforms Market Overview


Highlights of The Campaign Management Platforms Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Cloud-based
    2. On-premises
  1. By Application:

    1. Small and Medium Enterprises (SMEs)
    2. Large Enterprises
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Campaign Management Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

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Global Campaign Management Platforms Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Campaign management platforms (CMPs) are software applications that help political organizations manage their campaigns. They can include features such as voter registration, fundraising, data analytics, and email marketing. CMPs can be used by both the campaign organization and its supporters.

Some of the major players in the campaign management platforms market are Leadtosale, Netcore Solution, Monday, Zoho, Autopilot, Wrike, Bitrix, Kitovu, Outbrain, Sendinblue, SendX, Agile CRM, Asana, Integrate, SocialPilot.

The campaign management platforms market is expected to grow at a compound annual growth rate of 12.8%.

                                            
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Campaign Management Platforms Market Overview    4.1 Introduction       4.1.1 Market Taxonomy       4.1.2 Market Definition       4.1.3 Macro-Economic Factors Impacting the Market Growth    4.2 Campaign Management Platforms Market Dynamics       4.2.1 Market Drivers       4.2.2 Market Restraints       4.2.3 Market Opportunity    4.3 Campaign Management Platforms Market - Supply Chain Analysis       4.3.1 List of Key Suppliers       4.3.2 List of Key Distributors       4.3.3 List of Key Consumers    4.4 Key Forces Shaping the Campaign Management Platforms Market       4.4.1 Bargaining Power of Suppliers       4.4.2 Bargaining Power of Buyers       4.4.3 Threat of Substitution       4.4.4 Threat of New Entrants       4.4.5 Competitive Rivalry    4.5 Global Campaign Management Platforms Market Size & Forecast, 2018-2028       4.5.1 Campaign Management Platforms Market Size and Y-o-Y Growth       4.5.2 Campaign Management Platforms Market Absolute $ Opportunity

Chapter 5 Global Campaign Management Platforms Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Campaign Management Platforms Market Size Forecast by Type
      5.2.1 Cloud-based
      5.2.2 On-premises
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Campaign Management Platforms Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Campaign Management Platforms Market Size Forecast by Applications
      6.2.1 Small and Medium Enterprises (SMEs)
      6.2.2 Large Enterprises
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Campaign Management Platforms Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Campaign Management Platforms Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Campaign Management Platforms Analysis and Forecast
   9.1 Introduction
   9.2 North America Campaign Management Platforms Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Campaign Management Platforms Market Size Forecast by Type
      9.6.1 Cloud-based
      9.6.2 On-premises
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Campaign Management Platforms Market Size Forecast by Applications
      9.10.1 Small and Medium Enterprises (SMEs)
      9.10.2 Large Enterprises
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Campaign Management Platforms Analysis and Forecast
   10.1 Introduction
   10.2 Europe Campaign Management Platforms Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Campaign Management Platforms Market Size Forecast by Type
      10.6.1 Cloud-based
      10.6.2 On-premises
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Campaign Management Platforms Market Size Forecast by Applications
      10.10.1 Small and Medium Enterprises (SMEs)
      10.10.2 Large Enterprises
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Campaign Management Platforms Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Campaign Management Platforms Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Campaign Management Platforms Market Size Forecast by Type
      11.6.1 Cloud-based
      11.6.2 On-premises
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Campaign Management Platforms Market Size Forecast by Applications
      11.10.1 Small and Medium Enterprises (SMEs)
      11.10.2 Large Enterprises
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Campaign Management Platforms Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Campaign Management Platforms Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Campaign Management Platforms Market Size Forecast by Type
      12.6.1 Cloud-based
      12.6.2 On-premises
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Campaign Management Platforms Market Size Forecast by Applications
      12.10.1 Small and Medium Enterprises (SMEs)
      12.10.2 Large Enterprises
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Campaign Management Platforms Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Type
      13.6.1 Cloud-based
      13.6.2 On-premises
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Campaign Management Platforms Market Size Forecast by Applications
      13.10.1 Small and Medium Enterprises (SMEs)
      13.10.2 Large Enterprises
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Campaign Management Platforms Market: Competitive Dashboard
   14.2 Global Campaign Management Platforms Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Leadtosale
      14.3.2 Netcore Solution
      14.3.3 Monday
      14.3.4 Zoho
      14.3.5 Autopilot
      14.3.6 Wrike
      14.3.7 Bitrix
      14.3.8 Kitovu
      14.3.9 Outbrain
      14.3.10 Sendinblue
      14.3.11 SendX
      14.3.12 Agile CRM
      14.3.13 Asana
      14.3.14 Integrate
      14.3.15 SocialPilot

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