Market Overview:
The global campaign management solution market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of this market can be attributed to the increasing demand for cloud-based campaign management solutions and the need for effective marketing campaigns across small, medium, and large enterprises. However, data security concerns may restrain the growth of this market to some extent during the forecast period.
Product Definition:
Campaign Management Solution refers to the various software applications and tools that help organizations manage their marketing campaigns. These solutions typically provide features for managing contacts, creating and tracking marketing activities, analyzing campaign results, and reporting. Campaign management solutions can be used by organizations of all sizes, from small businesses to large enterprises.
The importance of campaign management solution lies in its ability to help organizations track their marketing efforts more effectively. By using a campaign management solution, businesses can measure the success of individual campaigns and identify which tactics are most effective in reaching their target audience. This information can then be used to fine-tune future campaigns and improve overall results.
Cloud-based:
Cloud-based is a term used to define software or services that are hosted remotely on the internet. The cloud offers shared resources, easy accessibility, and cost efficiency to organizations of all sizes. Cloud-based solutions offer benefits such as increased collaboration and reduced costs which has resulted in high market growth over the past few years.
The major factor responsible for high market growth is its cost efficiency compared to traditional on-premise solutions which reduces IT overhead costs.
On-premise:
On-premise is a term used for software and hardware installation at the organization's headquarters. The system can be customized to meet the specific requirements of an organization. On-premise solutions offer high data security as there is no internet connectivity, which makes it difficult to breach data privacy and protection.
Application Insights:
The large enterprises segment dominated the global campaign management solution market in 2017, accounting for over 60% of the overall revenue. The large enterprise category includes organizations having more than 500 employees. These companies need to manage their campaigns across various channels and devices, which requires a robust digital marketing infrastructure. Furthermore, these companies have multiple brands under different business units that need to be managed efficiently across all channels and devices as well as locations globally. This is where CM solutions come into play and offer capabilities such as real-time collaboration on ad campaigns among team members located anywhere in the world along with centralized data management at a single location via a web-based interface for both online & offline advertising activities within an organization or any other brand/business unit of an organization globally without geographical limitations.
The small business segment is projected to witness significant growth over the forecast period owing to increasing adoption of social media marketing by small businesses worldwide including e-commerce firms, restaurants etc.
Regional Analysis:
The market for global campaign management solution is expected to grow significantly over the forecast period owing to the increasing adoption of cloud-based technologies. The growing trend of social media and online advertising has led marketers and brands to adopt digital marketing strategies in order to reach out directly to their customers. This, in turn, has increased the demand for integrated solutions that can manage all aspects of a digital campaign including ad serving, measurement, optimization and reporting.
North America accounted for more than 35% share in 2016 owing with high internet penetration rates especially among millennials & generation Z who spend most of their time on social networking sites such as Facebook, Twitter etc., which results into higher number of page views that advertisers desire hence driving regional growth.
Growth Factors:
- Increasing demand for effective and efficient marketing campaigns
- Rising need to measure and optimize campaign performance
- Proliferation of digital channels and devices
- Emergence of marketing automation technologies
- Growing focus on customer experience
Scope Of The Report
Report Attributes
Report Details
Report Title
Campaign Management Solution Market Research Report
By Type
Cloud-based, On-premise
By Application
Small Business, Medium Business, Large Enterprises
By Companies
Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
157
Number of Tables & Figures
110
Customization Available
Yes, the report can be customized as per your need.
Global Campaign Management Solution Market Report Segments:
The global Campaign Management Solution market is segmented on the basis of:
Types
Cloud-based, On-premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small Business, Medium Business, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Campaign Monitor
- Sendinblue
- Target Everyone
- Zoho
- IBM
- SAS
- Adobe
- Optmyzr
- Oracle
- Aprimo
- Tune
- Percolate
- Infor
- HubSpot
- SAP Hybris
Highlights of The Campaign Management Solution Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premise
- By Application:
- Small Business
- Medium Business
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Campaign Management Solution Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A campaign management solution is a software application that helps organizations manage their campaigns, including all aspects of planning, executing, and measuring the success of their marketing efforts.
Some of the major companies in the campaign management solution market are Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune, Percolate, Infor, HubSpot, SAP Hybris.
The campaign management solution market is expected to grow at a compound annual growth rate of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Campaign Management Solution Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Campaign Management Solution Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Campaign Management Solution Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Campaign Management Solution Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Campaign Management Solution Market Size & Forecast, 2018-2028
4.5.1 Campaign Management Solution Market Size and Y-o-Y Growth
4.5.2 Campaign Management Solution Market Absolute $ Opportunity
Chapter 5 Global Campaign Management Solution Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Campaign Management Solution Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Campaign Management Solution Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Campaign Management Solution Market Size Forecast by Applications
6.2.1 Small Business
6.2.2 Medium Business
6.2.3 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Campaign Management Solution Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Campaign Management Solution Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Campaign Management Solution Analysis and Forecast
9.1 Introduction
9.2 North America Campaign Management Solution Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Campaign Management Solution Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Campaign Management Solution Market Size Forecast by Applications
9.10.1 Small Business
9.10.2 Medium Business
9.10.3 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Campaign Management Solution Analysis and Forecast
10.1 Introduction
10.2 Europe Campaign Management Solution Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Campaign Management Solution Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Campaign Management Solution Market Size Forecast by Applications
10.10.1 Small Business
10.10.2 Medium Business
10.10.3 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Campaign Management Solution Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Campaign Management Solution Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Campaign Management Solution Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Campaign Management Solution Market Size Forecast by Applications
11.10.1 Small Business
11.10.2 Medium Business
11.10.3 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Campaign Management Solution Analysis and Forecast
12.1 Introduction
12.2 Latin America Campaign Management Solution Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Campaign Management Solution Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Campaign Management Solution Market Size Forecast by Applications
12.10.1 Small Business
12.10.2 Medium Business
12.10.3 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Campaign Management Solution Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Campaign Management Solution Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Campaign Management Solution Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Campaign Management Solution Market Size Forecast by Applications
13.10.1 Small Business
13.10.2 Medium Business
13.10.3 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Campaign Management Solution Market: Competitive Dashboard
14.2 Global Campaign Management Solution Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Campaign Monitor
14.3.2 Sendinblue
14.3.3 Target Everyone
14.3.4 Zoho
14.3.5 IBM
14.3.6 SAS
14.3.7 Adobe
14.3.8 Optmyzr
14.3.9 Oracle
14.3.10 Aprimo
14.3.11 Tune
14.3.12 Percolate
14.3.13 Infor
14.3.14 HubSpot
14.3.15 SAP Hybris
