Market Overview:
The global consumer mixed reality market is expected to grow at a CAGR of 27.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for immersive and interactive experiences among consumers, rising adoption of AR and VR technologies in various industries, and growing investments by key players in the market. By type, the global consumer mixed reality market is segmented into smartphones service, tablets service, smart glasses service, and other services. The smartphones service segment is expected to account for the largest share of the global consumer mixed reality market in 2018 owing to its high penetration rate among consumers worldwide. By application, education is expected to account for the largest share of the global consumer mixed reality market in 2018 followed by medical and healthcare applications.
Product Definition:
Consumer Mixed Reality (CMR) can be generally defined as the combination of virtual reality (VR) and augmented reality (AR) technologies, typically used by consumers in their daily lives. CMR has the potential to provide an enhanced and more immersive user experience compared to traditional VR or AR applications. Importantly, due to its nature as a multi-layered platform, CMR can be applied in a variety of use cases such as entertainment, education, training simulation etc.
Smartphones Service:
Smartphones service is the part of consumer mixed reality which includes mobile application, games and other digital content. The factor which drives the growth of this segment is that these applications and games are available on single platform as all over the world people use same smartphone apps to get access to such contents. In addition, it's also possible for any developer to create such contents across different platforms using unified code.
Tablets Service:
Tablets are electronic devices that are primarily used to display information in the form of text, images or video. They can be either dongles or slabs depending upon their size and capabilities. Tablets have a larger screen size as compared to smartphones and other such portable consumer electronics products; they also provide better viewing angles, higher contrast levels and more robust speakers than most other mobile devices.
Application Insights:
The multimedia application segment dominated the global consumer mixed reality market in terms of revenue share in 2017. The growing use of Mixed Reality (MR) for gaming and entertainment is expected to drive the growth of this segment over the forecast period. Moreover, increasing adoption by athletes and sportspersons for training and playing games is further anticipated to fuel demand over the forecast period.
The education application segment accounted for a significant share in 2017 owing to rising usage at schools, colleges, universities as well as other learning institutions across various regions including North America, Europe, Asia Pacific and Latin America. Growing penetration Mixed Reality devices among educational institutions particularly during classes when students are occupied with studies or work is expected to drive growth over the coming years.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to early technology adoption by consumers and increased focus on high-quality products. Europe also held a significant share of global revenue in 2017 due to growing investments by companies for developing new technologies and augmented reality based games. Asia Pacific is anticipated to grow at a lucrative CAGR during the forecast period owing to increasing disposable income levels among middle class groups, rising popularity of consumer electronics brands such as Samsung Electronics Co., Ltd., Xiaomi Corporation, Lenovo (China) Ltd., BBK Electronics Corporation; Asus Computer Inc.; and Coolpad Technology Co., Ltd.; improving internet connectivity; changing shopping preferences from offline stores toward online ones; along with other factors driving regional growth.
Growth Factors:
- Increasing demand for immersive and engaging experiences: Consumer mixed reality is providing users with new, immersive and engaging experiences that are more realistic than traditional media. This is attracting consumers, who are looking for new and innovative ways to spend their time and money.
- Rapid advancements in technology: The underlying technology for consumer mixed reality continues to rapidly advance, making the experience more realistic, affordable and accessible to a wider audience. This is driving increased interest in the market from both consumers and businesses alike.
- Growing ecosystem of content providers: A growing number of content providers are entering the market, offering a wide range of experiences that appeal to different audiences. This is helping fuel demand for consumer mixed reality products and services.
Scope Of The Report
Report Attributes
Report Details
Report Title
Consumer Mixed Reality Market Research Report
By Type
Smartphones Service, Tablets Service, Smart Glasses Service, Other
By Application
Education, Medical and Healthcare, Multimedia, Retail Industry, Other
By Companies
Aireal, Alphabet, Apple, Atheer, Facebook, Inglobe Technologies, Mantis Vision, Microsoft, Object Theory, PTC, Re'flekt, ScopeAR, Snap Inc, Vuzix
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
224
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Consumer Mixed Reality Market Report Segments:
The global Consumer Mixed Reality market is segmented on the basis of:
Types
Smartphones Service, Tablets Service, Smart Glasses Service, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Education, Medical and Healthcare, Multimedia, Retail Industry, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Aireal
- Alphabet
- Apple
- Atheer
- Facebook
- Inglobe Technologies
- Mantis Vision
- Microsoft
- Object Theory
- PTC
- Re'flekt
- ScopeAR
- Snap Inc
- Vuzix
Highlights of The Consumer Mixed Reality Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Smartphones Service
- Tablets Service
- Smart Glasses Service
- Other
- By Application:
- Education
- Medical and Healthcare
- Multimedia
- Retail Industry
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Consumer Mixed Reality Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Consumer Mixed Reality is a term used to describe the use of virtual and augmented reality technology in everyday life. This includes applications such as using VR headsets to view 3D models of products or buildings, or using AR glasses to see digital information overlaid on real-world objects.
Some of the major companies in the consumer mixed reality market are Aireal, Alphabet, Apple, Atheer, Facebook, Inglobe Technologies, Mantis Vision, Microsoft, Object Theory, PTC, Re'flekt, ScopeAR, Snap Inc, Vuzix.
The consumer mixed reality market is expected to grow at a compound annual growth rate of 27.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Consumer Mixed Reality Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Consumer Mixed Reality Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Consumer Mixed Reality Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Consumer Mixed Reality Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Consumer Mixed Reality Market Size & Forecast, 2018-2028
4.5.1 Consumer Mixed Reality Market Size and Y-o-Y Growth
4.5.2 Consumer Mixed Reality Market Absolute $ Opportunity
Chapter 5 Global Consumer Mixed Reality Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Consumer Mixed Reality Market Size Forecast by Type
5.2.1 Smartphones Service
5.2.2 Tablets Service
5.2.3 Smart Glasses Service
5.2.4 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Consumer Mixed Reality Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Consumer Mixed Reality Market Size Forecast by Applications
6.2.1 Education
6.2.2 Medical and Healthcare
6.2.3 Multimedia
6.2.4 Retail Industry
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Consumer Mixed Reality Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Consumer Mixed Reality Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Consumer Mixed Reality Analysis and Forecast
9.1 Introduction
9.2 North America Consumer Mixed Reality Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Consumer Mixed Reality Market Size Forecast by Type
9.6.1 Smartphones Service
9.6.2 Tablets Service
9.6.3 Smart Glasses Service
9.6.4 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Consumer Mixed Reality Market Size Forecast by Applications
9.10.1 Education
9.10.2 Medical and Healthcare
9.10.3 Multimedia
9.10.4 Retail Industry
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Consumer Mixed Reality Analysis and Forecast
10.1 Introduction
10.2 Europe Consumer Mixed Reality Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Consumer Mixed Reality Market Size Forecast by Type
10.6.1 Smartphones Service
10.6.2 Tablets Service
10.6.3 Smart Glasses Service
10.6.4 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Consumer Mixed Reality Market Size Forecast by Applications
10.10.1 Education
10.10.2 Medical and Healthcare
10.10.3 Multimedia
10.10.4 Retail Industry
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Consumer Mixed Reality Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Consumer Mixed Reality Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Consumer Mixed Reality Market Size Forecast by Type
11.6.1 Smartphones Service
11.6.2 Tablets Service
11.6.3 Smart Glasses Service
11.6.4 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Consumer Mixed Reality Market Size Forecast by Applications
11.10.1 Education
11.10.2 Medical and Healthcare
11.10.3 Multimedia
11.10.4 Retail Industry
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Consumer Mixed Reality Analysis and Forecast
12.1 Introduction
12.2 Latin America Consumer Mixed Reality Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Consumer Mixed Reality Market Size Forecast by Type
12.6.1 Smartphones Service
12.6.2 Tablets Service
12.6.3 Smart Glasses Service
12.6.4 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Consumer Mixed Reality Market Size Forecast by Applications
12.10.1 Education
12.10.2 Medical and Healthcare
12.10.3 Multimedia
12.10.4 Retail Industry
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Consumer Mixed Reality Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Consumer Mixed Reality Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Consumer Mixed Reality Market Size Forecast by Type
13.6.1 Smartphones Service
13.6.2 Tablets Service
13.6.3 Smart Glasses Service
13.6.4 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Consumer Mixed Reality Market Size Forecast by Applications
13.10.1 Education
13.10.2 Medical and Healthcare
13.10.3 Multimedia
13.10.4 Retail Industry
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Consumer Mixed Reality Market: Competitive Dashboard
14.2 Global Consumer Mixed Reality Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Aireal
14.3.2 Alphabet
14.3.3 Apple
14.3.4 Atheer
14.3.5 Facebook
14.3.6 Inglobe Technologies
14.3.7 Mantis Vision
14.3.8 Microsoft
14.3.9 Object Theory
14.3.10 PTC
14.3.11 Re'flekt
14.3.12 ScopeAR
14.3.13 Snap Inc
14.3.14 Vuzix
