Market Overview:
The global customer behavior analytic market is expected to grow at a CAGR of 16.8% from 2018 to 2030. The market growth is attributed to the increasing demand for customer behavior analytics solutions and services across different industries, such as financial services, retail, socializing, game entertainment, tourism and other sectors. North America accounted for the largest share of the global customer behavior analytic market in 2017 and is expected to maintain its dominance during the forecast period. Asia Pacific is projected to be the fastest-growing region during the forecast period owing to rising adoption of customer behavior analytics solutions by small and medium-sized businesses in this region.
Product Definition:
A customer behavior analytic is a data-driven approach to understanding how customers interact with your business, its products and services. The goal of using customer behavior analytics is to improve customer engagement, loyalty and profitability.
Solution:
Solution is a tool that helps in analyzing customer behavior. It's major use cases include understanding customer buying process, their preferences and goals, and the impact of different marketing strategies on them. Solution also helps to measure the effectiveness of different marketing channels by tracking customers' actions across all touchpoints.
Service:
Service is a verb and it has five main aspects that are analyzed in the study of customer behavior analytic: received, used, performed, offered and paid. In other words; receiving service means to use or consume some product or benefit offered by a company. It can be concrete products such as food & beverages or services such as haircuts at a salon; consumed in the form of digital content such as music downloads from Amazon.
Application Insights:
The other application segment includes healthcare, public sector, and media & entertainment. The growing use of solutions in financial services to understand customer behavior is expected to drive the global market over the forecast period. Solutions are being used by various financial institutions for risk management as well as for enhancing their offerings to customers. Various solutions are also being adopted by banks and other financial service providers for fraud detection and prevention activities.
The retail segment accounted for a significant share in 2017 owing to increasing adoption of solution among retailers across all channels including physical stores, online stores, mobile applications, etc., Solution is also used by retailers for understanding consumer¢â‚¬â„¢s journey through different touchpoints with the brand or retailer. This helps retailers optimize their marketing campaigns thereby driving its demand further over the forecast period.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to increasing adoption of analytics across various business functions and growing focus on improving customer experience by companies operating in this region. Asia Pacific, on the other hand, is anticipated to witness significant growth over the next eight years owing to rising investments from multinationals and rapid digitalization across all industry verticals in economies such as India, China, Japan and Australia. Moreover, increasing number of e-commerce companies opting for behavioral targeting solutions will drive regional growth further.
Growth Factors:
- Increasing demand for customer behavior analytics from small and medium businesses (SMBs) to understand customer behavior and improve marketing campaigns.
- The increasing popularity of social media platforms and the need for organizations to analyze customer sentiment on these channels in order to gauge brand health and identify opportunities for improvement.
- The growing trend of digital transformation across industries, which is driving the need for organizations to adopt customer behavior analytics solutions in order to better understand how customers interact with their digital properties (websites, mobile apps, etc.).
- The increasing focus on personalization by online retailers in an effort to improve the user experience and increase sales conversions; this is leading more retailers towards adopting customer behavior analytics solutions that can help them better understand what types of products/services individual customers are likely interested in purchasing.
- Rising concerns over data privacy among consumers, which is motivating many companies towards adopting customer behavior analytics solutions that anonymize data before it’s analyzed – ensuring that no personally identifiable information (PII) is compromised
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Behavior Analytic Market Research Report
By Type
Solution, Service, Advisory
By Application
Financial Services, Retail, Socializing, Game Entertainment, Tourism, Other
By Companies
Google (US), Microsoft (US), Adobe (US), SAP (Germany), SAS Institute (US), Teradata (US), Oracle (US), Salesforce (US), Mixpanel (US), Manthan System (India), Second Measure (US), Absolute Data (US), NGData (Belgium), Customer Analytics (US), Neustar (US), NICE Systems (Israel), Segment (US), Calibremind (US), Clarity Insight(US), Amperity (US)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
223
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Customer Behavior Analytic Market Report Segments:
The global Customer Behavior Analytic market is segmented on the basis of:
Types
Solution, Service, Advisory
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Financial Services, Retail, Socializing, Game Entertainment, Tourism, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google (US)
- Microsoft (US)
- Adobe (US)
- SAP (Germany)
- SAS Institute (US)
- Teradata (US)
- Oracle (US)
- Salesforce (US)
- Mixpanel (US)
- Manthan System (India)
- Second Measure (US)
- Absolute Data (US)
- NGData (Belgium)
- Customer Analytics (US)
- Neustar (US)
- NICE Systems (Israel)
- Segment (US)
- Calibremind (US)
- Clarity Insight(US)
- Amperity (US)
Highlights of The Customer Behavior Analytic Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solution
- Service
- Advisory
- By Application:
- Financial Services
- Retail
- Socializing
- Game Entertainment
- Tourism
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Behavior Analytic Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer behavior analytic (CBA) is a methodology used to study customer interactions in order to understand how customers behave and what drives their decisions. CBA can be used to improve customer experience, identify and address problems, and make better marketing decisions.
Some of the major players in the customer behavior analytic market are Google (US), Microsoft (US), Adobe (US), SAP (Germany), SAS Institute (US), Teradata (US), Oracle (US), Salesforce (US), Mixpanel (US), Manthan System (India), Second Measure (US), Absolute Data (US), NGData (Belgium), Customer Analytics (US), Neustar (US), NICE Systems (Israel), Segment (US), Calibremind (US), Clarity Insight(US), Amperity (US).
The customer behavior analytic market is expected to grow at a compound annual growth rate of 16.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer Behavior Analytic Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer Behavior Analytic Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer Behavior Analytic Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer Behavior Analytic Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer Behavior Analytic Market Size & Forecast, 2018-2028
4.5.1 Customer Behavior Analytic Market Size and Y-o-Y Growth
4.5.2 Customer Behavior Analytic Market Absolute $ Opportunity
Chapter 5 Global Customer Behavior Analytic Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Customer Behavior Analytic Market Size Forecast by Type
5.2.1 Solution
5.2.2 Service
5.2.3 Advisory
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Customer Behavior Analytic Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Customer Behavior Analytic Market Size Forecast by Applications
6.2.1 Financial Services
6.2.2 Retail
6.2.3 Socializing
6.2.4 Game Entertainment
6.2.5 Tourism
6.2.6 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer Behavior Analytic Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer Behavior Analytic Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Customer Behavior Analytic Analysis and Forecast
9.1 Introduction
9.2 North America Customer Behavior Analytic Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Customer Behavior Analytic Market Size Forecast by Type
9.6.1 Solution
9.6.2 Service
9.6.3 Advisory
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Customer Behavior Analytic Market Size Forecast by Applications
9.10.1 Financial Services
9.10.2 Retail
9.10.3 Socializing
9.10.4 Game Entertainment
9.10.5 Tourism
9.10.6 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Customer Behavior Analytic Analysis and Forecast
10.1 Introduction
10.2 Europe Customer Behavior Analytic Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Customer Behavior Analytic Market Size Forecast by Type
10.6.1 Solution
10.6.2 Service
10.6.3 Advisory
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Customer Behavior Analytic Market Size Forecast by Applications
10.10.1 Financial Services
10.10.2 Retail
10.10.3 Socializing
10.10.4 Game Entertainment
10.10.5 Tourism
10.10.6 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Customer Behavior Analytic Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Customer Behavior Analytic Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Customer Behavior Analytic Market Size Forecast by Type
11.6.1 Solution
11.6.2 Service
11.6.3 Advisory
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Customer Behavior Analytic Market Size Forecast by Applications
11.10.1 Financial Services
11.10.2 Retail
11.10.3 Socializing
11.10.4 Game Entertainment
11.10.5 Tourism
11.10.6 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Customer Behavior Analytic Analysis and Forecast
12.1 Introduction
12.2 Latin America Customer Behavior Analytic Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Customer Behavior Analytic Market Size Forecast by Type
12.6.1 Solution
12.6.2 Service
12.6.3 Advisory
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Customer Behavior Analytic Market Size Forecast by Applications
12.10.1 Financial Services
12.10.2 Retail
12.10.3 Socializing
12.10.4 Game Entertainment
12.10.5 Tourism
12.10.6 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Customer Behavior Analytic Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Customer Behavior Analytic Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Customer Behavior Analytic Market Size Forecast by Type
13.6.1 Solution
13.6.2 Service
13.6.3 Advisory
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Customer Behavior Analytic Market Size Forecast by Applications
13.10.1 Financial Services
13.10.2 Retail
13.10.3 Socializing
13.10.4 Game Entertainment
13.10.5 Tourism
13.10.6 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer Behavior Analytic Market: Competitive Dashboard
14.2 Global Customer Behavior Analytic Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google (US)
14.3.2 Microsoft (US)
14.3.3 Adobe (US)
14.3.4 SAP (Germany)
14.3.5 SAS Institute (US)
14.3.6 Teradata (US)
14.3.7 Oracle (US)
14.3.8 Salesforce (US)
14.3.9 Mixpanel (US)
14.3.10 Manthan System (India)
14.3.11 Second Measure (US)
14.3.12 Absolute Data (US)
14.3.13 NGData (Belgium)
14.3.14 Customer Analytics (US)
14.3.15 Neustar (US)
14.3.16 NICE Systems (Israel)
14.3.17 Segment (US)
14.3.18 Calibremind (US)
14.3.19 Clarity Insight(US)
14.3.20 Amperity (US)
