Market Overview:
The global digital billboard market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for outdoor advertising and the growing trend of using digital billboards for marketing and branding purposes. The global digital billboard market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into small size, medium size, and large size. The small-size segment is expected to grow at a CAGR of 11% during the forecast period from 2018 to 2030 due to its low cost and easy installation process as compared to other segments in this market. On the basis of application,the market is divided into outdoorand indoor applications. The outdoorapplication segment dominates thismarket with a shareof more than 80%.
Product Definition:
A digital billboard is a billboard that uses digital technology to show advertisements. Digital billboards can be used to show video, images, and animations. They are often used to show news updates, weather forecasts, and traffic information.
Small Size:
Small size digital billboards are the most recent trend in outdoor advertising and have been gaining rapid acceptance among advertisers, agencies, and display owners. The growth of high-definition (HD) displays has led to a significant increase in the quality of advertisement as compared to traditional SD displays. Small size digital billboards can be used for various applications such as transit advertising, city branding & promotion, airport/ railway station advertising etc.
Medium Size:
The size of a medium is the distance between one picture and the next in digital signboards. The size of a medium is decided based on its location and visibility for advertising an offer or product. A Medium Size Digital Billboard can be seen from a longer distance than a small sized digital billboard, thus it has more space to display information.
Application Insights:
The indoor application segment dominated the global market with a share of over 80.0% in 2017. The growth can be attributed to the growing use of digital billboards for in-building display as well as digital signage solutions at shopping malls, hotels, airports and other public places. Digital signage allows users to manage content such as advertising and information that needs to be displayed publicly. This has led to an increased demand for these signs at public places where audiences need not necessarily focus on the main display screen but still want timely updates regarding schedule changes or alerts about flight delays or cancellations etc.
The outdoor application segment is expected register a CAGR of XX% from 2018 to 2030 owing to its wide scope across retail outlets, corporate offices, hospitality facilities and entertainment complexes among others.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to growing adoption of digital display units in U.S and Canada for outdoor advertising purposes, coupled with rising investments by companies for spreading awareness about their brands and products through digital billboards across North America.
Asia Pacific is expected to emerge as a lucrative regional market over the next eight years owing to increasing disposable income levels among consumers, along with rapid urbanization and growth of consumer electronics industry in countries such as China, India, Japan etc., which are anticipated to drive demand for these displays across Asia Pacific region during the forecast period from 2018 To 2030 (See Figure 1).
Growth Factors:
- Increasing demand for outdoor advertising: As digital billboards offer a more dynamic and engaging experience than traditional billboards, their popularity is increasing among businesses looking to advertise their products or services.
- Advances in digital technology: The development of new technologies, such as LED displays and digital signage software, is helping to drive the growth of the digital billboard market.
- Rising demand for location-based advertising: With businesses increasingly looking to target specific demographics or locations with their advertisements, the demand for digital billboards that can be customized according to specific criteria is growing rapidly.
- Growing acceptance of out-of-home advertising: Thanks to its ability to capture attention and create an impactful visual display, out-of-home advertising is becoming increasingly popular among brands looking to reach consumers through different channels.
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Billboard Market Research Report
By Type
Small Size, Medium Size, Large Size
By Application
Outdoor, Indoor
By Companies
Sony, LG Electronics, Toshiba, Panasonic, Daktronics, Electronic Displays, Shenzhen Dicolor Optoelectronics, Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
192
Number of Tables & Figures
135
Customization Available
Yes, the report can be customized as per your need.
Global Digital Billboard Market Report Segments:
The global Digital Billboard market is segmented on the basis of:
Types
Small Size, Medium Size, Large Size
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Outdoor, Indoor
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sony
- LG Electronics
- Toshiba
- Panasonic
- Daktronics
- Electronic Displays
- Shenzhen Dicolor Optoelectronics
- Barco NV
- Leyard Optoelectronic
- Lighthouse Technologies
- Barco NV.
Highlights of The Digital Billboard Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Small Size
- Medium Size
- Large Size
- By Application:
- Outdoor
- Indoor
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Billboard Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital Billboard is a digital advertising medium that allows businesses to place ads on websites and other online platforms.
Some of the major players in the digital billboard market are Sony, LG Electronics, Toshiba, Panasonic, Daktronics, Electronic Displays, Shenzhen Dicolor Optoelectronics, Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV..
The digital billboard market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Billboard Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Billboard Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Billboard Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Billboard Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Billboard Market Size & Forecast, 2020-2028
4.5.1 Digital Billboard Market Size and Y-o-Y Growth
4.5.2 Digital Billboard Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Small Size
5.2.2 Medium Size
5.2.3 Large Size
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Outdoor
6.2.2 Indoor
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Billboard Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Billboard Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Small Size
9.6.2 Medium Size
9.6.3 Large Size
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Outdoor
9.10.2 Indoor
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Small Size
10.6.2 Medium Size
10.6.3 Large Size
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Outdoor
10.10.2 Indoor
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Small Size
11.6.2 Medium Size
11.6.3 Large Size
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Outdoor
11.10.2 Indoor
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Small Size
12.6.2 Medium Size
12.6.3 Large Size
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Outdoor
12.10.2 Indoor
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Small Size
13.6.2 Medium Size
13.6.3 Large Size
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Outdoor
13.10.2 Indoor
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Billboard Market: Competitive Dashboard
14.2 Global Digital Billboard Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sony
14.3.2 LG Electronics
14.3.3 Toshiba
14.3.4 Panasonic
14.3.5 Daktronics
14.3.6 Electronic Displays
14.3.7 Shenzhen Dicolor Optoelectronics
14.3.8 Barco NV
14.3.9 Leyard Optoelectronic
14.3.10 Lighthouse Technologies
14.3.11 Barco NV.
