Market Overview:
The global digital watermark technology market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for security and authentication solutions across various industries, such as packaging, broadcasting and television, and others. In addition, the growing trend of online streaming is also contributing to the growth of this market. The global digital watermark technology market can be segmented on the basis of type into visible digital watermark and invisible digital watermark. The visible digital watermark is more commonly used as it is easier to detect than an invisible one. On the other hand, an invisible digital watermark cannot be seen with naked eyes but can only be detected with special software or equipment. The global digital watermark technology market can also be segmented on the basis of application into packaging industry, broadcasting and television industry, and others.
Product Definition:
Digital watermarking is the process of hiding a digital file or message in another, seemingly innocuous digital file. Digital watermarking technology can be used to protect intellectual property, such as images and music files, or to verify the authenticity of a digital document or image. The importance of digital watermark technology lies in its ability to deter unauthorized use and distribution of copyrighted material while still allowing the owner access to the content.
Visible Digital Watermark:
Visible digital watermark is a technology that embeds an invisible digital signature in the visible part of the image. It can be applied to any image file, such as videos and photos. The technique has been around for more than a decade; however, it has gained significant traction in recent years owing to its widespread application across numerous industries including entertainment & media and advertising.
Invisible Digital Watermark:
Invisible digital watermark is a technology that embeds a unique code in the data to be transmitted. It helps in detecting modifications made to the original document and enables verification of authenticity. The technology is widely used for anti-counterfeiting measures as it enables detection of slight changes made to an original document such as images, text, or video files.
Application Insights:
The packaging industry is estimated to emerge as the fastest-growing application segment over the forecast period. The growth can be attributed to extensive usage of paper and plastic in this industry. Digital watermarks are embedded in both papers and plastics, which makes it difficult for users to tamper or adulterate products during transit or storage.
The broadcasting and television industry is also expected to witness significant growth over the forecast period owing to rising adoption of advanced technologies such as HDTV, 3D TV, 4K Ultra High Definition (UHD), etc. In addition, stringent government regulations on media content are driving the need for security measures such as digital watermarks that help broadcasters authenticate their content for broadcast without fear of duplication or alteration. These factors are anticipated to drive demand from this sector over the coming years.
Regional Analysis:
The market in North America is expected to grow at a significant rate over the forecast period. The growth can be attributed to the presence of major companies such as IBM Corporation, Google LLC, and Microsoft Corporation in this region. These companies are actively working on developing advanced technologies for watermarking applications which will help them gain an upper hand over their competitors. For instance, IBM has developed a technology known as Structured Watermarking that embeds information about original content into digital media without affecting its appearance or functionality. This technology helps detect unauthorized modification of digital content such as audio and video files while it is being transmitted through any medium including internet, wireless networks etc.
Asia Pacific is anticipated to emerge as one of the most lucrative regions during the forecast period owing to increasing demand from end-use industries such as packaging & printing industry; broadcasting & television industry; others (medical/healthcare).
Growth Factors:
- Increasing demand for security and authentication in digital media
- Proliferation of high-resolution images and videos
- Growing need for copyright protection and anti-piracy measures
- Increased adoption of cloud-based services and storage solutions
- Emergence of new applications for watermarking technology
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Watermark Technology Market Research Report
By Type
Visible Digital Watermark, Invisible Digital Watermark
By Application
Packaging Industry, Broadcasting and Television Industry, Others
By Companies
Digimarc, IMATAG, Beijing Novel-SuperTV Technology Co., Ltd., China Television Information Technology(Beijing) Co., Ltd., Digi Anti-Fake (Shenzhen) Co., Ltd., PanPass Information Technology Co., Ltd., Chengdu Daqing Technology Co., Ltd., Xunyao Chengdu Technology Co., Ltd., Aigo Image Computing&Intelligent Technology(Beijing) Co., Ltd., Nanjing Shijinzhi Electronics Technology Development Co., Ltd., Hanbang Gaoke, Verimatrix, PaperCut, ContentArmor, Irdeto, MarkAny, Media Science International
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
216
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Digital Watermark Technology Market Report Segments:
The global Digital Watermark Technology market is segmented on the basis of:
Types
Visible Digital Watermark, Invisible Digital Watermark
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Packaging Industry, Broadcasting and Television Industry, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Digimarc
- IMATAG
- Beijing Novel-SuperTV Technology Co., Ltd.
- China Television Information Technology(Beijing) Co., Ltd.
- Digi Anti-Fake (Shenzhen) Co., Ltd.
- PanPass Information Technology Co., Ltd.
- Chengdu Daqing Technology Co., Ltd.
- Xunyao Chengdu Technology Co., Ltd.
- Aigo Image Computing&Intelligent Technology(Beijing) Co., Ltd.
- Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
- Hanbang Gaoke
- Verimatrix
- PaperCut
- ContentArmor
- Irdeto
- MarkAny
- Media Science International
Highlights of The Digital Watermark Technology Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Visible Digital Watermark
- Invisible Digital Watermark
- By Application:
- Packaging Industry
- Broadcasting and Television Industry
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Watermark Technology Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital watermark technology is a process of embedding identifying information, such as the copyright holder's name or company name, into digital media files in order to protect the intellectual property of the creator.
Some of the major players in the digital watermark technology market are Digimarc, IMATAG, Beijing Novel-SuperTV Technology Co., Ltd., China Television Information Technology(Beijing) Co., Ltd., Digi Anti-Fake (Shenzhen) Co., Ltd., PanPass Information Technology Co., Ltd., Chengdu Daqing Technology Co., Ltd., Xunyao Chengdu Technology Co., Ltd., Aigo Image Computing&Intelligent Technology(Beijing) Co., Ltd., Nanjing Shijinzhi Electronics Technology Development Co., Ltd., Hanbang Gaoke, Verimatrix, PaperCut, ContentArmor, Irdeto, MarkAny, Media Science International.
The digital watermark technology market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Watermark Technology Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Watermark Technology Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Watermark Technology Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Watermark Technology Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Watermark Technology Market Size & Forecast, 2018-2028
4.5.1 Digital Watermark Technology Market Size and Y-o-Y Growth
4.5.2 Digital Watermark Technology Market Absolute $ Opportunity
Chapter 5 Global Digital Watermark Technology Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Digital Watermark Technology Market Size Forecast by Type
5.2.1 Visible Digital Watermark
5.2.2 Invisible Digital Watermark
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Digital Watermark Technology Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Digital Watermark Technology Market Size Forecast by Applications
6.2.1 Packaging Industry
6.2.2 Broadcasting and Television Industry
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Watermark Technology Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Watermark Technology Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Digital Watermark Technology Analysis and Forecast
9.1 Introduction
9.2 North America Digital Watermark Technology Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Digital Watermark Technology Market Size Forecast by Type
9.6.1 Visible Digital Watermark
9.6.2 Invisible Digital Watermark
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Digital Watermark Technology Market Size Forecast by Applications
9.10.1 Packaging Industry
9.10.2 Broadcasting and Television Industry
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Digital Watermark Technology Analysis and Forecast
10.1 Introduction
10.2 Europe Digital Watermark Technology Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Digital Watermark Technology Market Size Forecast by Type
10.6.1 Visible Digital Watermark
10.6.2 Invisible Digital Watermark
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Digital Watermark Technology Market Size Forecast by Applications
10.10.1 Packaging Industry
10.10.2 Broadcasting and Television Industry
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Digital Watermark Technology Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Digital Watermark Technology Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Digital Watermark Technology Market Size Forecast by Type
11.6.1 Visible Digital Watermark
11.6.2 Invisible Digital Watermark
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Digital Watermark Technology Market Size Forecast by Applications
11.10.1 Packaging Industry
11.10.2 Broadcasting and Television Industry
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Digital Watermark Technology Analysis and Forecast
12.1 Introduction
12.2 Latin America Digital Watermark Technology Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Digital Watermark Technology Market Size Forecast by Type
12.6.1 Visible Digital Watermark
12.6.2 Invisible Digital Watermark
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Digital Watermark Technology Market Size Forecast by Applications
12.10.1 Packaging Industry
12.10.2 Broadcasting and Television Industry
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Digital Watermark Technology Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Digital Watermark Technology Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Digital Watermark Technology Market Size Forecast by Type
13.6.1 Visible Digital Watermark
13.6.2 Invisible Digital Watermark
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Digital Watermark Technology Market Size Forecast by Applications
13.10.1 Packaging Industry
13.10.2 Broadcasting and Television Industry
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Watermark Technology Market: Competitive Dashboard
14.2 Global Digital Watermark Technology Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Digimarc
14.3.2 IMATAG
14.3.3 Beijing Novel-SuperTV Technology Co., Ltd.
14.3.4 China Television Information Technology(Beijing) Co., Ltd.
14.3.5 Digi Anti-Fake (Shenzhen) Co., Ltd.
14.3.6 PanPass Information Technology Co., Ltd.
14.3.7 Chengdu Daqing Technology Co., Ltd.
14.3.8 Xunyao Chengdu Technology Co., Ltd.
14.3.9 Aigo Image Computing&Intelligent Technology(Beijing) Co., Ltd.
14.3.10 Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
14.3.11 Hanbang Gaoke
14.3.12 Verimatrix
14.3.13 PaperCut
14.3.14 ContentArmor
14.3.15 Irdeto
14.3.16 MarkAny
14.3.17 Media Science International
