Market Overview:
The global direct market is expected to grow at a CAGR of 7.5% from 2018 to 2030. The growth in the global direct market can be attributed to the increasing demand for direct marketing channels such as telemarketing, email marketing, and text (SMS) marketing. In addition, the growing use of social media platforms for marketing purposes is also contributing to the growth of the global direct market.
Product Definition:
Direct is a noun meaning "a straight or short route from one place to another" or "a person who is in charge of something." It can also be used as an adjective meaning "straightforward, without evasion." The importance of directness lies in its ability to create clarity and avoid misunderstandings.
Direct mail:
Direct marketing is a mass communication via post cards, catalogs, or letters sent by companies to an existing customer base without the need for a middleman. The purpose of direct mail is usually to promote products and services directly related to the company's business such as new product launches or special offers. Direct marketing uses various advertising media such as postcards, brochures and catalogs which are used by marketers worldwide to reach out to their customers in order tomotive them towards specific offerings and generate sales.
Telemarketing:
Telemarketing is the practice of selling products or services over the phone. It can be done by using automated dialing systems, known as automatic call distribution (ACD) or recorded messages. Telemarketing allows businesses to reach a wider audience and provides better access to customers than traditional marketing methods such as visiting customers at their homes or offices.
Application Insights:
The business to business segment accounted for the largest revenue share of over 60% in 2017. This is due to the high usage of direct marketing techniques by companies, especially in developing countries like India and China, for their internal sales as well as procurement activities. The use of DMA has been increasing consistently over the years owing to its efficiency in reaching target customers directly through various communication channels such as post boxes, telephones and email addresses with a single message or offer.
The company also sends printed brochures containing product information along with order forms that can be submitted directly into customers' homes or places of work without additional handling costs incurred at a distribution center.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to continue its dominance over the forecast period as well, owing to factors such as high internet penetration and a large number of direct marketing companies operating in the U.S. Furthermore, growing demand for direct selling and telemarketing services are also contributing towards regional growth.
Asia Pacific is projected to be one of the fastest-growing regions during the forecast period owing to several upcoming events such as Olympics 2020 held in Japan that will generate significant awareness among consumers about sports products and services leading toward increased sales of these products & services through various channels including telemarketing & email marketing etc.; this factor will propel regional growth over next eight years till 2030 AD (2030 AY).
Growth Factors:
- Increased use of technology – Direct marketing is becoming more and more popular with the increased use of technology. This includes things like social media, texting, and emailing.
- More targeted advertising – With the ability to target ads specifically to certain demographics, companies are able to reach their target markets more effectively through direct marketing channels.
- Greater customer engagement – Customers are increasingly responding well to direct marketing efforts that engage them directly and provide relevant information or offers specific to their needs or interests.
- Improved data analysis capabilities – The ability to analyze data about customers’ buying habits and preferences has become increasingly sophisticated, making direct marketing campaigns even more effective than ever before at reaching the right people with the right message at the right time.
Scope Of The Report
Report Attributes
Report Details
Report Title
Direct Market Research Report
By Type
Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others
By Application
Business to Business, Business to Government, Business to Consumers, Others
By Companies
Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle, Harland Clarke Corp, MRM//McCann, DigitasLBi, Aimia, SourceLink, BBDO, SapientNitro, Leo Burnett
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
128
Number of Tables & Figures
90
Customization Available
Yes, the report can be customized as per your need.
Global Direct Market Report Segments:
The global Direct market is segmented on the basis of:
Types
Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Business to Business, Business to Government, Business to Consumers, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Rapp
- Epsilon
- Wunderman
- FCB
- Acxiom
- Harte-Hanks Direct
- OgilvyOne
- Merkle
- Harland Clarke Corp
- MRM//McCann
- DigitasLBi
- Aimia
- SourceLink
- BBDO
- SapientNitro
- Leo Burnett
Highlights of The Direct Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Direct mail
- Telemarketing
- Email marketing
- Text (SMS) marketing
- Handouts
- Social media marketing
- Direct selling
- Others
- By Application:
- Business to Business
- Business to Government
- Business to Consumers
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Direct Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Direct is a technology company that provides online marketing solutions. Their services include website design, web development, search engine optimization (SEO), and social media management.
Some of the major companies in the direct market are Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle, Harland Clarke Corp, MRM//McCann, DigitasLBi, Aimia, SourceLink, BBDO, SapientNitro, Leo Burnett.
The direct market is expected to grow at a compound annual growth rate of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Direct Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Direct Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Direct Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Direct Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Direct Market Size & Forecast, 2018-2028
4.5.1 Direct Market Size and Y-o-Y Growth
4.5.2 Direct Market Absolute $ Opportunity
Chapter 5 Global Direct Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Direct Market Size Forecast by Type
5.2.1 Direct mail
5.2.2 Telemarketing
5.2.3 Email marketing
5.2.4 Text (SMS) marketing
5.2.5 Handouts
5.2.6 Social media marketing
5.2.7 Direct selling
5.2.8 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Direct Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Direct Market Size Forecast by Applications
6.2.1 Business to Business
6.2.2 Business to Government
6.2.3 Business to Consumers
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Direct Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Direct Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Direct Analysis and Forecast
9.1 Introduction
9.2 North America Direct Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Direct Market Size Forecast by Type
9.6.1 Direct mail
9.6.2 Telemarketing
9.6.3 Email marketing
9.6.4 Text (SMS) marketing
9.6.5 Handouts
9.6.6 Social media marketing
9.6.7 Direct selling
9.6.8 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Direct Market Size Forecast by Applications
9.10.1 Business to Business
9.10.2 Business to Government
9.10.3 Business to Consumers
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Direct Analysis and Forecast
10.1 Introduction
10.2 Europe Direct Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Direct Market Size Forecast by Type
10.6.1 Direct mail
10.6.2 Telemarketing
10.6.3 Email marketing
10.6.4 Text (SMS) marketing
10.6.5 Handouts
10.6.6 Social media marketing
10.6.7 Direct selling
10.6.8 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Direct Market Size Forecast by Applications
10.10.1 Business to Business
10.10.2 Business to Government
10.10.3 Business to Consumers
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Direct Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Direct Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Direct Market Size Forecast by Type
11.6.1 Direct mail
11.6.2 Telemarketing
11.6.3 Email marketing
11.6.4 Text (SMS) marketing
11.6.5 Handouts
11.6.6 Social media marketing
11.6.7 Direct selling
11.6.8 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Direct Market Size Forecast by Applications
11.10.1 Business to Business
11.10.2 Business to Government
11.10.3 Business to Consumers
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Direct Analysis and Forecast
12.1 Introduction
12.2 Latin America Direct Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Direct Market Size Forecast by Type
12.6.1 Direct mail
12.6.2 Telemarketing
12.6.3 Email marketing
12.6.4 Text (SMS) marketing
12.6.5 Handouts
12.6.6 Social media marketing
12.6.7 Direct selling
12.6.8 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Direct Market Size Forecast by Applications
12.10.1 Business to Business
12.10.2 Business to Government
12.10.3 Business to Consumers
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Direct Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Direct Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Direct Market Size Forecast by Type
13.6.1 Direct mail
13.6.2 Telemarketing
13.6.3 Email marketing
13.6.4 Text (SMS) marketing
13.6.5 Handouts
13.6.6 Social media marketing
13.6.7 Direct selling
13.6.8 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Direct Market Size Forecast by Applications
13.10.1 Business to Business
13.10.2 Business to Government
13.10.3 Business to Consumers
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Direct Market: Competitive Dashboard
14.2 Global Direct Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Rapp
14.3.2 Epsilon
14.3.3 Wunderman
14.3.4 FCB
14.3.5 Acxiom
14.3.6 Harte-Hanks Direct
14.3.7 OgilvyOne
14.3.8 Merkle
14.3.9 Harland Clarke Corp
14.3.10 MRM//McCann
14.3.11 DigitasLBi
14.3.12 Aimia
14.3.13 SourceLink
14.3.14 BBDO
14.3.15 SapientNitro
14.3.16 Leo Burnett
