Market Overview:
The global dynamic ad insertion market is expected to grow at a CAGR of XX% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for programmatic advertising and the growing trend of video streaming. The global dynamic ad insertion market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into web-based, app-based, and others. The web-based segment dominates the global dynamic ad insertion market owing to its easy accessibility and low cost as compared to other delivery models. On the basis of application, BFSI sector dominates followed by healthcare sector due to high spending on digital advertisements in these sectors across different geographies.
Product Definition:
Dynamic Ad Insertion is the insertion of targeted ad content into live video streams as they are being broadcast. The importance of Dynamic Ad Insertion is that it allows broadcasters to serve relevant and timely ads to viewers, which can improve the viewer experience and also help broadcasters generate revenue from their video content.
Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027:
Global dynamic ad insertion market size was valued at USD 1,22 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 18.4% from 2021 to 2027. The rising number of internet users, increasing smartphone adoption rate, rapid increase in digital ad supported media platforms are the major factors driving the global market growth.
Web-based:
The Web-based and it's usage in Dynamic Ad Insertion is a technology that allows marketers to place ads on various websites. It helps them reach people who are visiting the sites but are not registered members. The process is done by pasting code from a provided list into the website source code. There are two types of web-based ad services, including Optimal Performance Ads (OPAs) and Real Time Bidding (RTBs).
Application Insights:
The retail segment dominated the global dynamic ad insertion market in terms of revenue share in 2016. The growth can be attributed to factors such as increasing smartphone users, rising disposable income, and changing consumer behavior. Moreover, retailers are increasingly using various forms of digital advertising including Google AdSense or Double-sided Ads on mobile phones and tablets for marketing products/services through location-based ads or banners that automatically change every few seconds according to the user¢â‚¬â„¢s location. This has led to increased adoption of DDAI by retailers globally.
The healthcare segment is expected register a significant CAGR over the forecast period owing to factors such as growing awareness about diseases & health issues coupled with an increase in demand for medicines across all regions globally.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2016. The growth can be attributed to the presence of a large number of DAI providers and ad networks that offer their services within the region. Asia Pacific is expected to witness significant growth over the forecast period owing to increasing internet penetration, rising smartphone adoption, and rapid development in e-commerce industry across countries such as India China, Japan, Indonesia Philippines etc.
Asia Pacific was followed by Europe with a revenue share of over 20% in 2016 owing to higher internet penetration rates coupled with growing mobile phone usage across countries such as Germany Italy Spain UK among others are anticipated boost regional demand for DAAI solutions over next eight years. Latin America has also witnessed substantial increase its internet user base from around 34 million users (2004) to around 537 million users (2014).
Growth Factors:
- Increasing demand for programmatic advertising: The growing demand for programmatic advertising is one of the key growth drivers for the dynamic ad insertion market. Programmatic advertising allows buyers to purchase digital ads in an automated fashion, through a real-time bidding process. This helps in targeting specific audiences and improving the overall ROI of advertisements.
- Rising number of connected devices: The number of connected devices is increasing rapidly, owing to the rising adoption of smartphones, tablets, and other Internet-enabled devices. This is resulting in an increase in the amount of data traffic on networks, which is providing opportunities for dynamic ad insertion solutions providers to offer their services.
- Emergence of over-the-top (OTT) content: OTT content refers to video or audio content that is delivered over the Internet without being subject to any restrictions imposed by traditional cable or broadcasting companies. OTT services are growing rapidly and are expected to pose a major challenge to traditional TV broadcasters in terms from viewership and revenue generation perspectives. This will create opportunities for dynamic ad insertion solutions providers as they can help broadcasters monetize their OTT content offerings better using targeted ads..
Scope Of The Report
Report Attributes
Report Details
Report Title
Dynamic Ad Insertion Market Research Report
By Type
Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027, Web-based, App-based
By Application
BFSI, Healthcare, Retail, Education, IT & Telecom, Others
By Companies
Google, Adobe, SpotX, Amagi Media Labs Private Limited, Harmonic Inc, Encoding.com, Vidillion Inc, Edgeware AB, Yospace Technologies Ltd, Gourmet Ads Pty Ltd Company, Imagine Communications, Simplecast, Adtelligent Inc
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
120
Number of Tables & Figures
84
Customization Available
Yes, the report can be customized as per your need.
Global Dynamic Ad Insertion Market Report Segments:
The global Dynamic Ad Insertion market is segmented on the basis of:
Types
Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027, Web-based, App-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Healthcare, Retail, Education, IT & Telecom, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Adobe
- SpotX
- Amagi Media Labs Private Limited
- Harmonic Inc
- Encoding.com
- Vidillion Inc
- Edgeware AB
- Yospace Technologies Ltd
- Gourmet Ads Pty Ltd Company
- Imagine Communications
- Simplecast
- Adtelligent Inc
Highlights of The Dynamic Ad Insertion Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
- Web-based
- App-based
- By Application:
- BFSI
- Healthcare
- Retail
- Education
- IT & Telecom
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Dynamic Ad Insertion Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Dynamic Ad Insertion is a way for you to place ads on your website that are automatically generated based on the content of your pages. This means that as you write new content, the ads will be updated to reflect the changes. Dynamic Ad Insertion is an effective way to generate additional revenue from your website traffic, and itu2019s simple to set up.
Some of the major players in the dynamic ad insertion market are Google, Adobe, SpotX, Amagi Media Labs Private Limited, Harmonic Inc, Encoding.com, Vidillion Inc, Edgeware AB, Yospace Technologies Ltd, Gourmet Ads Pty Ltd Company, Imagine Communications, Simplecast, Adtelligent Inc.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Dynamic Ad Insertion Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Dynamic Ad Insertion Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Dynamic Ad Insertion Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Dynamic Ad Insertion Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Dynamic Ad Insertion Market Size & Forecast, 2018-2028
4.5.1 Dynamic Ad Insertion Market Size and Y-o-Y Growth
4.5.2 Dynamic Ad Insertion Market Absolute $ Opportunity
Chapter 5 Global Dynamic Ad Insertion Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Dynamic Ad Insertion Market Size Forecast by Type
5.2.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
5.2.2 Web-based
5.2.3 App-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Dynamic Ad Insertion Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Dynamic Ad Insertion Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Healthcare
6.2.3 Retail
6.2.4 Education
6.2.5 IT & Telecom
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Dynamic Ad Insertion Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Dynamic Ad Insertion Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Dynamic Ad Insertion Analysis and Forecast
9.1 Introduction
9.2 North America Dynamic Ad Insertion Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Dynamic Ad Insertion Market Size Forecast by Type
9.6.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
9.6.2 Web-based
9.6.3 App-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Dynamic Ad Insertion Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Healthcare
9.10.3 Retail
9.10.4 Education
9.10.5 IT & Telecom
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Dynamic Ad Insertion Analysis and Forecast
10.1 Introduction
10.2 Europe Dynamic Ad Insertion Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Dynamic Ad Insertion Market Size Forecast by Type
10.6.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
10.6.2 Web-based
10.6.3 App-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Dynamic Ad Insertion Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Healthcare
10.10.3 Retail
10.10.4 Education
10.10.5 IT & Telecom
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Dynamic Ad Insertion Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Dynamic Ad Insertion Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Dynamic Ad Insertion Market Size Forecast by Type
11.6.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
11.6.2 Web-based
11.6.3 App-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Dynamic Ad Insertion Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Healthcare
11.10.3 Retail
11.10.4 Education
11.10.5 IT & Telecom
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Dynamic Ad Insertion Analysis and Forecast
12.1 Introduction
12.2 Latin America Dynamic Ad Insertion Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Dynamic Ad Insertion Market Size Forecast by Type
12.6.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
12.6.2 Web-based
12.6.3 App-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Dynamic Ad Insertion Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Healthcare
12.10.3 Retail
12.10.4 Education
12.10.5 IT & Telecom
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Dynamic Ad Insertion Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Dynamic Ad Insertion Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Dynamic Ad Insertion Market Size Forecast by Type
13.6.1 Global Dynamic Ad Insertion Market Size Growth Rate by Delivery Model Type: 2016 VS 2021 VS 2027
13.6.2 Web-based
13.6.3 App-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Dynamic Ad Insertion Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Healthcare
13.10.3 Retail
13.10.4 Education
13.10.5 IT & Telecom
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Dynamic Ad Insertion Market: Competitive Dashboard
14.2 Global Dynamic Ad Insertion Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Adobe
14.3.3 SpotX
14.3.4 Amagi Media Labs Private Limited
14.3.5 Harmonic Inc
14.3.6 Encoding.com
14.3.7 Vidillion Inc
14.3.8 Edgeware AB
14.3.9 Yospace Technologies Ltd
14.3.10 Gourmet Ads Pty Ltd Company
14.3.11 Imagine Communications
14.3.12 Simplecast
14.3.13 Adtelligent Inc
