Global E-commerce Analytics Software Market by Type (Basic, Advanced), By Application (SMEs, Large Enterprises) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global e-commerce analytics software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing adoption of e-commerce by small and medium enterprises (SMEs) and large enterprises, and the need for analyzing customer behavior and preferences for improving product offerings. The global e-commerce analytics software market can be segmented on the basis of type into basic and advanced analytics software. The basic analytics software segment is expected to account for a larger share of the global market than the advanced analytics software segment during the forecast period. This can be attributed to its low cost and easy implementation compared with advanced analytics software. 



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Product Definition:

E-commerce analytics software is a tool used to gather and analyze data from ecommerce websites. This data can include information about customer behavior, website traffic, and sales. E-commerce analytics software can help businesses improve their online marketing efforts, understand what products are most popular, and identify areas where they could make improvements to their website or marketing campaigns.

Basic:

Basic is a free analytics service provided by Google that provides the most important metrics for an online business such as total number of visitors, unique visitors, Bounce Rate (visitors leaving the site after viewing only one page), time spent on the site, keywords searched and links clicked.

Bounce rate is an important metric to determine whether or not customers are satisfied with your product/service.

Advanced:

Advanced is a set of features and tools that help the user to get more insights from the data. It helps in enhancing customer experience by providing them with useful information regarding products, brands, and stores. The term “advanced” has been used for marketing purposes across various industries such as automotive, consumer packaged goods (CPG), banking & financial services, telecom & IT among others.

Application Insights:

The software is used for various applications such as supply chain management, marketing, sales and distribution, product development and management among others. The largest enterprises are using e-commerce analytics to manage their entire business including inventory, production capabilities, marketing & sales activities and customer insights. Large enterprises dominate the overall market in terms of usage of advanced software solutions while SMEs use basic or starter editions of the same.

The large enterprise segment accounted for more than 60% share in 2017 owing to its extensive use by companies with greater than 100 million USD annual revenue. These companies require robust data analysis capabilities that can be deployed across multiple departments within a company so that appropriate decisions can be taken based on the analyzed data resulting in improved business operations leading to increased profitability which eventually boosts growth across all other segments within an organization generating high demand for e-commerce analytics software among large enterprises only.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing penetration of internet users, high smartphone adoption, and growing e-commerce industry in North America. Moreover, presence of major companies such as Shopify Inc., BigCommerce LLC; Demandware Inc.; and Magento Commerce Solutions S.

Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing number of SMEs that are adopting advanced technologies such as analytics software for e-commerce purposes.

The Latin American market was valued at USD X million in 2017.

Growth Factors:

Increasing demand for E-commerce analytics software from small and medium businesses (SMBs) due to the growing penetration of internet and e-commerce.
Rising demand for cloud-based E-commerce analytics software as it offers several benefits such as scalability, flexibility, and cost effectiveness.
Proliferation of big data and the increasing need for organizations to analyze large volumes of data in order to gain insights that can help them improve their business performance is fueling the growth of the E-commerce analytics software market.
The increasing use of mobile devices for online shopping is also contributing to the growth of this market as it helps retailers track customer behavior and preferences on different devices/platforms.
Growing number of mergers & acquisitions (M&A) in the E-commerce Analytics Software market is providing an impetus to this market’s growth


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Scope Of The Report
Report Attributes
Report Details
Report Title
E-commerce Analytics Software Market Research Report
By Type
Basic, Advanced
By Application
SMEs, Large Enterprises
By Companies
Looker, Shopify, Yotpo, SellerPrime, Brightpearl, Heap, Crazy Egg, Segment, Mixpanel, Kissmetrics, Adobe Marketing Cloud, Woopra, Google Analytics, Webtrends, Clicky, StatCounter, FullStory, RJMetrics, IXXO Multi-Vendor Software, Octopus
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
135
Number of Tables & Figures
95
Customization Available
Yes, the report can be customized as per your need.

Global E-commerce Analytics Software Market Report Segments:
The global E-commerce Analytics Software market is segmented on the basis of:
Types
Basic, Advanced
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Looker
Shopify
Yotpo
SellerPrime
Brightpearl
Heap
Crazy Egg
Segment
Mixpanel
Kissmetrics
Adobe Marketing Cloud
Woopra
Google Analytics
Webtrends
Clicky
StatCounter
FullStory
RJMetrics
IXXO Multi-Vendor Software
Octopus



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Highlights of The E-commerce Analytics Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Basic
Advanced
By Application:
SMEs
Large Enterprises
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the E-commerce Analytics Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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