Market Overview:
The global enterprise application-to-person (A2P) SMS market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for text messaging services for business purposes and the growing penetration of smartphones and mobile broadband connections across the globe. The global enterprise application-to-person (A2P) SMS market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into CRM, promotions, pushed content, interactive messages, and others. The CRM segment is expected to account for a major share of the global enterprise A2P SMS market in 2018 owing to its widespread adoption by businesses for customer management purposes. The interactive messages segment is projected to grow at a high CAGR during the forecast period due to its growing popularity among businesses for engaging customers through real-time interactions. On the basis of application,the global enterprise A2P SMSmarketis divided into BFSI, entertainment & media,, tourism,, retail,, marketing,, healthcare,, and others segments .
 SMS Industry Outlook.svg)
Product Definition:
An A2P SMS is a text message sent from an enterprise application to a person. This type of SMS is used for marketing, customer service, and other business purposes.
CRM:
Customer Relationship Management (CRM) is an application software that helps companies manage customer data and automate the creation of messages. It enables businesses to create personalized communications with customers using various channels such as email, phone, social media or SMS. The CRM market has witnessed significant growth over the past few years owing to its increasing demand in business-to-business (B2B) messaging services.
Promotions:
Promotions and it's usage in Enterprise Application-to-Person (A2P) SMS market is a new term that refers to the marketing of products or services directly from a business to an individual. It can be used for promotional text messages sent by mobile network operators as well as businesses that use short code or digital coupons.
Application Insights:
The marketing segment dominated the global enterprise A2P SMS market in 2017. This can be attributed to the high adoption of mobile marketing and advertising techniques by businesses across all industry verticals. The retail sector is also expected to have a significant growth owing to increasing consumer engagement with retailers through various channels, such as e-mail, social media and online stores.
The BFSI sector is anticipated to witness considerable growth over the forecast period due to rising penetration of smartphones and tablets coupled with an increase in demand for banking services on account of financial inclusion policies adopted by different governments across the world. Furthermore, growing digitalization within this sector will further boost market growth over the coming years.
Regional Analysis:
The North American region dominated the global enterprise A2P SMS market in 2017. The growth can be attributed to the high level of smartphone penetration and presence of major service providers such as AT&T, T-Mobile, and Sprint. These companies are investing heavily in deploying 4G/LTE networks across the country to enhance their customer experience. Moreover, these companies are also focusing on developing innovative services for consumers by offering push-based mobile marketing solutions through partnerships with third parties. For instance, in October 2016, Oracle Corporation partnered with Cricket Wireless (Sprint) to offer a new way for marketers’ messages: personalized offers based on actual user location and device information pushed from Cricket’s servers directly to users' phones via an app called MMS+.
Growth Factors:
- Increased smartphone penetration and usage – as smartphones become more commonplace, the demand for A2P SMS services will continue to grow.
- The increasing popularity of mobile commerce – as consumers shift their spending to mobile devices, the need for A2P SMS services that can facilitate transactions will increase.
- The growth of m-government initiatives – as governments move towards becoming more digital, the need for secure and efficient communication channels (such as A2P SMS) will grow.
- The proliferation of IoT devices – with an ever-growing number of connected devices, there is a greater demand for reliable and secure messaging solutions (like A2P SMS) to manage these networks efficiently.
Scope Of The Report
Report Attributes
Report Details
Report Title
Enterprise Application-to-Person (A2P) SMS Market Research Report
By Type
CRM, Promotions, Pushed Content, Interactive, Others
By Application
BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, Others
By Companies
MBlox, CLX Communications, Infobip, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Syniverse Technologies, Nexmo Co. Ltd, Tyntec, SITO Mobile, OpenMarket Inc, Genesys Telecommunications, 3Cinteractive, Vibes Media, Beepsend, Soprano, Accrete, FortyTwo Telecom AB, ClearSky, Ogangi Corporation, AMD Telecom S.A, Twilio
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
145
Number of Tables & Figures
102
Customization Available
Yes, the report can be customized as per your need.
Global Enterprise Application-to-Person (A2P) SMS Market Report Segments:
The global Enterprise Application-to-Person (A2P) SMS market is segmented on the basis of:
Types
CRM, Promotions, Pushed Content, Interactive, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- MBlox
- CLX Communications
- Infobip
- Tanla Solutions
- SAP Mobile Services
- Silverstreet BV
- Syniverse Technologies
- Nexmo Co. Ltd
- Tyntec
- SITO Mobile
- OpenMarket Inc
- Genesys Telecommunications
- 3Cinteractive
- Vibes Media
- Beepsend
- Soprano
- Accrete
- FortyTwo Telecom AB
- ClearSky
- Ogangi Corporation
- AMD Telecom S.A
- Twilio
 SMS Market Overview.svg)
Highlights of The Enterprise Application-to-Person (A2P) SMS Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- CRM
- Promotions
- Pushed Content
- Interactive
- Others
- By Application:
- BFSI
- Entertainment
- Tourism
- Retail
- Marketing
- Healthcare
- Media
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Enterprise Application-to-Person (A2P) SMS Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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 SMS Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Enterprise Application-to-Person (A2P) SMS is a type of messaging that allows businesses to send messages directly to their customers through the use of text messaging. This service can be used to provide customers with updates about products or services, answer customer questions, and more.
Some of the key players operating in the enterprise application-to-person (a2p) sms market are MBlox, CLX Communications, Infobip, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Syniverse Technologies, Nexmo Co. Ltd, Tyntec, SITO Mobile, OpenMarket Inc, Genesys Telecommunications, 3Cinteractive, Vibes Media, Beepsend, Soprano, Accrete, FortyTwo Telecom AB, ClearSky, Ogangi Corporation, AMD Telecom S.A, Twilio.
The enterprise application-to-person (a2p) sms market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Enterprise Application-to-Person (A2P) SMS Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Enterprise Application-to-Person (A2P) SMS Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Enterprise Application-to-Person (A2P) SMS Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Enterprise Application-to-Person (A2P) SMS Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Enterprise Application-to-Person (A2P) SMS Market Size & Forecast, 2018-2028
4.5.1 Enterprise Application-to-Person (A2P) SMS Market Size and Y-o-Y Growth
4.5.2 Enterprise Application-to-Person (A2P) SMS Market Absolute $ Opportunity
Chapter 5 Global Enterprise Application-to-Person (A2P) SMS Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
5.2.1 CRM
5.2.2 Promotions
5.2.3 Pushed Content
5.2.4 Interactive
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Enterprise Application-to-Person (A2P) SMS Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Entertainment
6.2.3 Tourism
6.2.4 Retail
6.2.5 Marketing
6.2.6 Healthcare
6.2.7 Media
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Enterprise Application-to-Person (A2P) SMS Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Enterprise Application-to-Person (A2P) SMS Analysis and Forecast
9.1 Introduction
9.2 North America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
9.6.1 CRM
9.6.2 Promotions
9.6.3 Pushed Content
9.6.4 Interactive
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Entertainment
9.10.3 Tourism
9.10.4 Retail
9.10.5 Marketing
9.10.6 Healthcare
9.10.7 Media
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Enterprise Application-to-Person (A2P) SMS Analysis and Forecast
10.1 Introduction
10.2 Europe Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
10.6.1 CRM
10.6.2 Promotions
10.6.3 Pushed Content
10.6.4 Interactive
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Entertainment
10.10.3 Tourism
10.10.4 Retail
10.10.5 Marketing
10.10.6 Healthcare
10.10.7 Media
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Enterprise Application-to-Person (A2P) SMS Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
11.6.1 CRM
11.6.2 Promotions
11.6.3 Pushed Content
11.6.4 Interactive
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Entertainment
11.10.3 Tourism
11.10.4 Retail
11.10.5 Marketing
11.10.6 Healthcare
11.10.7 Media
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Enterprise Application-to-Person (A2P) SMS Analysis and Forecast
12.1 Introduction
12.2 Latin America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
12.6.1 CRM
12.6.2 Promotions
12.6.3 Pushed Content
12.6.4 Interactive
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Entertainment
12.10.3 Tourism
12.10.4 Retail
12.10.5 Marketing
12.10.6 Healthcare
12.10.7 Media
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Enterprise Application-to-Person (A2P) SMS Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Type
13.6.1 CRM
13.6.2 Promotions
13.6.3 Pushed Content
13.6.4 Interactive
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Enterprise Application-to-Person (A2P) SMS Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Entertainment
13.10.3 Tourism
13.10.4 Retail
13.10.5 Marketing
13.10.6 Healthcare
13.10.7 Media
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Enterprise Application-to-Person (A2P) SMS Market: Competitive Dashboard
14.2 Global Enterprise Application-to-Person (A2P) SMS Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 MBlox
14.3.2 CLX Communications
14.3.3 Infobip
14.3.4 Tanla Solutions
14.3.5 SAP Mobile Services
14.3.6 Silverstreet BV
14.3.7 Syniverse Technologies
14.3.8 Nexmo Co. Ltd
14.3.9 Tyntec
14.3.10 SITO Mobile
14.3.11 OpenMarket Inc
14.3.12 Genesys Telecommunications
14.3.13 3Cinteractive
14.3.14 Vibes Media
14.3.15 Beepsend
14.3.16 Soprano
14.3.17 Accrete
14.3.18 FortyTwo Telecom AB
14.3.19 ClearSky
14.3.20 Ogangi Corporation
14.3.21 AMD Telecom S.A
14.3.22 Twilio
