Market Overview:
The global enterprise digital labs market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital transformation and modernization of business processes across different industries. The increasing adoption of cloud-based solutions, big data analytics, and artificial intelligence (AI) is also contributing to the growth of this market. The customer engagement segment is expected to hold the largest share of the global enterprise digital labs market in 2018. This segment includes solutions that help organizations improve customer experience and engagement through various channels such as social media, mobile apps, websites, and contact centers.
Product Definition:
Enterprise digital labs are centralized, collaborative spaces where teams of employees from different business units can come together to ideate, develop and test new digital products and services. By bringing people with different skillsets together in one place, enterprise digital labs can help businesses create innovative products and services more quickly and efficiently. Additionally, enterprise digital labs can help businesses better understand how customers use new technologies and what needs they may have that haven’t yet been addressed.
Customer Engagement:
Customer engagement is the process of getting feedback from customers and addressing their concerns. It helps organizations understand customer behavior, improve product/ service performance, increase loyalty and revenue generation. Customer engagement tools help in understanding customer needs, preferences & buying criteria through various digital touchpoints such as mobile apps & websites along with social media platforms.
The major drivers for the growth of this market are increasing adoption rate of digital services across industries to enhance consumer experience.
Digital Marketing:
Digital marketing is a set of online strategies that are implemented to convert browsers or readers into customers. It includes advertising and public relations, two types of promotion methods which include search engine optimization and social media marketing. Digital Marketing helps in increasing brand awareness, driving traffic to the website, improving sales conversion rates by providing relevant content on the website and also improves customer relationships by delivering value-added services.
Application Insights:
The application segment is segregated into seven components, namely BFSI, healthcare, retail, consumer goods and services (excluding e-commerce), IT and telecom, government and automotive. The BFSI sector accounted for the largest market share in 2017 owing to the increasing penetration of digital technologies in various banking sectors such as payments processing systems & infrastructure development. Furthermore, growing adoption of these solutions by banks to offer enhanced customer experience is expected to drive demand over the forecast period.
The healthcare segment is anticipated to witness a lucrative CAGR during the forecast period on account of rising R&D investments by pharmaceutical companies for developing new products & services based on data analytics applications that can improve patient engagement with hospitals & clinics. Moreover, an increase in regulatory requirements related to safety protocols within laboratories will also drive enterprise digital labs solution implementation over the coming years across this industry vertical.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This growth can be attributed to various factors such as increasing adoption of digital technologies, presence of a large number of IT companies and digital marketing agencies, and high disposable income among consumers. Moreover, U.S.-based companies are investing more in R&D activities for developing innovative solutions that can enhance their customer experience and drive revenue generation processes across various industry verticals including BFSI, retail & e-commerce, healthcare & life sciences etc.
Asia Pacific is anticipated to witness significant growth during the forecast years owing to rising demand from emerging economies such as China.
Growth Factors:
- Increased demand for digital transformation services
- Rapid adoption of new technologies by enterprises
- Emergence of digital native companies and startups
- Proliferation of open source platforms and tools
- Growing focus on innovation and creativity
Scope Of The Report
Report Attributes
Report Details
Report Title
Enterprise Digital Labs Market Research Report
By Type
Customer Engagement, Digital Marketing, Security Management, Compliance Management, Supply Chain Optimization, Others
By Application
BFSI, Healthcare, Retail, Consumer Goods, IT and Telecom, Government, Automotive, Oil and Gas
By Companies
McKinsey, Swisscom, Zinnov, TCS, Accenture
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
167
Number of Tables & Figures
117
Customization Available
Yes, the report can be customized as per your need.
Global Enterprise Digital Labs Market Report Segments:
The global Enterprise Digital Labs market is segmented on the basis of:
Types
Customer Engagement, Digital Marketing, Security Management, Compliance Management, Supply Chain Optimization, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Healthcare, Retail, Consumer Goods, IT and Telecom, Government, Automotive, Oil and Gas
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- McKinsey
- Swisscom
- Zinnov
- TCS
- Accenture
Highlights of The Enterprise Digital Labs Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customer Engagement
- Digital Marketing
- Security Management
- Compliance Management
- Supply Chain Optimization
- Others
- By Application:
- BFSI
- Healthcare
- Retail
- Consumer Goods
- IT and Telecom
- Government
- Automotive
- Oil and Gas
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Enterprise Digital Labs Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Enterprise Digital Labs (EDL) is a technology company that provides innovative digital solutions to businesses of all sizes. EDL's products include web and mobile applications, marketing automation, and customer engagement tools. The company's mission is to help businesses achieve their digital goals by providing the best possible technology solutions.
Some of the key players operating in the enterprise digital labs market are McKinsey, Swisscom, Zinnov, TCS, Accenture.
The enterprise digital labs market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Enterprise Digital Labs Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Enterprise Digital Labs Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Enterprise Digital Labs Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Enterprise Digital Labs Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Enterprise Digital Labs Market Size & Forecast, 2018-2028 4.5.1 Enterprise Digital Labs Market Size and Y-o-Y Growth 4.5.2 Enterprise Digital Labs Market Absolute $ Opportunity
Chapter 5 Global Enterprise Digital Labs Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Enterprise Digital Labs Market Size Forecast by Type
5.2.1 Customer Engagement
5.2.2 Digital Marketing
5.2.3 Security Management
5.2.4 Compliance Management
5.2.5 Supply Chain Optimization
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Enterprise Digital Labs Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Enterprise Digital Labs Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Healthcare
6.2.3 Retail
6.2.4 Consumer Goods
6.2.5 IT and Telecom
6.2.6 Government
6.2.7 Automotive
6.2.8 Oil and Gas
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Enterprise Digital Labs Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Enterprise Digital Labs Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Enterprise Digital Labs Analysis and Forecast
9.1 Introduction
9.2 North America Enterprise Digital Labs Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Enterprise Digital Labs Market Size Forecast by Type
9.6.1 Customer Engagement
9.6.2 Digital Marketing
9.6.3 Security Management
9.6.4 Compliance Management
9.6.5 Supply Chain Optimization
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Enterprise Digital Labs Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Healthcare
9.10.3 Retail
9.10.4 Consumer Goods
9.10.5 IT and Telecom
9.10.6 Government
9.10.7 Automotive
9.10.8 Oil and Gas
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Enterprise Digital Labs Analysis and Forecast
10.1 Introduction
10.2 Europe Enterprise Digital Labs Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Enterprise Digital Labs Market Size Forecast by Type
10.6.1 Customer Engagement
10.6.2 Digital Marketing
10.6.3 Security Management
10.6.4 Compliance Management
10.6.5 Supply Chain Optimization
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Enterprise Digital Labs Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Healthcare
10.10.3 Retail
10.10.4 Consumer Goods
10.10.5 IT and Telecom
10.10.6 Government
10.10.7 Automotive
10.10.8 Oil and Gas
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Enterprise Digital Labs Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Enterprise Digital Labs Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Enterprise Digital Labs Market Size Forecast by Type
11.6.1 Customer Engagement
11.6.2 Digital Marketing
11.6.3 Security Management
11.6.4 Compliance Management
11.6.5 Supply Chain Optimization
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Enterprise Digital Labs Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Healthcare
11.10.3 Retail
11.10.4 Consumer Goods
11.10.5 IT and Telecom
11.10.6 Government
11.10.7 Automotive
11.10.8 Oil and Gas
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Enterprise Digital Labs Analysis and Forecast
12.1 Introduction
12.2 Latin America Enterprise Digital Labs Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Enterprise Digital Labs Market Size Forecast by Type
12.6.1 Customer Engagement
12.6.2 Digital Marketing
12.6.3 Security Management
12.6.4 Compliance Management
12.6.5 Supply Chain Optimization
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Enterprise Digital Labs Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Healthcare
12.10.3 Retail
12.10.4 Consumer Goods
12.10.5 IT and Telecom
12.10.6 Government
12.10.7 Automotive
12.10.8 Oil and Gas
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Enterprise Digital Labs Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Enterprise Digital Labs Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Enterprise Digital Labs Market Size Forecast by Type
13.6.1 Customer Engagement
13.6.2 Digital Marketing
13.6.3 Security Management
13.6.4 Compliance Management
13.6.5 Supply Chain Optimization
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Enterprise Digital Labs Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Healthcare
13.10.3 Retail
13.10.4 Consumer Goods
13.10.5 IT and Telecom
13.10.6 Government
13.10.7 Automotive
13.10.8 Oil and Gas
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Enterprise Digital Labs Market: Competitive Dashboard
14.2 Global Enterprise Digital Labs Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 McKinsey
14.3.2 Swisscom
14.3.3 Zinnov
14.3.4 TCS
14.3.5 Accenture