Market Overview:
The global enterprise loyalty management service market is expected to grow from USD 2.02 billion in 2018 to USD 4.06 billion by 2030, at a CAGR of 10.5% from 2018 to 2030. The growth of the global enterprise loyalty management service market can be attributed to the increasing demand for customer loyalty, employee retention, and channel loyalty programs across different industries. Furthermore, the growing need for reducing customer churn and improving customer retention rates is also fueling the growth of the global enterprise loyalty management service market.
Product Definition:
An Enterprise Loyalty Management Service (ELMS) is a software-as-a-service platform that enables businesses to manage customer loyalty programs and track the progress of individual customers or groups of customers. ELMS platforms can provide features such as account creation and redemption, tracking points and rewards, issuing coupons or discounts, and managing surveys. They may also offer integrations with other business software systems such as CRM (customer relationship management) or ERP (enterprise resource planning).
The importance of ELMS platforms lies in their ability to help businesses better understand customer behavior and preferences. This understanding can then be used to create more effective marketing campaigns, improve product offerings, and increase customer loyalty. Additionally, ELMS platforms can often automate many tasks related to loyalty program management which saves time for businesses.
Customer Loyalty:
Customer loyalty is an important aspect of business that helps organizations to grow and survive in competitive market. It also helps enterprises to retain customers and increase profitability. Growing demand for customer loyalty programs across various industry verticals such as retail, hospitality, telecom & IT, financial services has led to the growth of this market. Increasing adoption of mobile technologies along with growing internet penetration is expected to drive the growth factor over the forecast period.
Employee Retention:
Employee retention is the process of keeping employees in a company. It can be done by various methods such as offering attractive benefits to employees, creating an employee-friendly culture, and providing opportunities for personal development. The main aim of retaining the employees is to reduce attrition and boost productivity. Retaining good quality human resources is expensive; therefore companies focus on improving employee satisfaction along with productivity through various programs that are designed to keep the valued personnel within the organization longer.
Application Insights:
The BFSI segment accounted for the largest market share in 2017 and is projected to expand at a CAGR of XX% over the forecast period. The growth can be attributed to increasing penetration of retail brands and services across banks, financial institutions, e-commerce platforms and mobile payments providers among other companies within the sector. For instance, in April 2018, American Express launched its new Amex Prepaid Card with Bank Of America which offers customers access to more than 60 million cards issued by U.S.-based merchants through more than 14,000 participating locations worldwide including restaurants, hotels and stores etc. Furthermore; this partnership also enables BoA customers to make purchases using their eligible Amex Cards at merchant locations that accept BoA as payment method such as gas stations among others leading to increased retention strategies adopted by both companies for long term business relationships with their existing customer base thus driving industry growth over the coming years.
Regional Analysis:
The North American region is expected to lead the global market over the forecast period. The growth can be attributed to increasing adoption of loyalty programs by enterprises in order to drive customer engagement and retention. Furthermore, rising demand for mobile-based applications for employee engagement is anticipated to propel regional market growth over the next eight years.
Asia Pacific is estimated to be the fastest-growing regional segment from 2018 to 2030 owing high customer spending on travel and tourism, retail sales, food & beverage services among others across emerging economies such as China and India.
Growth Factors:
- Increasing demand for customer retention and loyalty across different industries
- Proliferation of digital channels and technologies that can be used to drive customer loyalty
- Emergence of new marketing techniques such as big data, predictive analytics, and social media that can be used to create more personalized customer experiences
- Growing focus on cost-effective ways to improve customer retention rates
- Rising demand for outsourced loyalty management services
Scope Of The Report
Report Attributes
Report Details
Report Title
Enterprise Loyalty Management Service Market Research Report
By Type
Customer Loyalty, Employee Retention, Channel Loyalty
By Application
BFSI, Travel & Hospitality, Consumer Goods & Retail, Other
By Companies
Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Inc., Kobie Marketing, Inc., Tibco Software, Comarch
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
207
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Enterprise Loyalty Management Service Market Report Segments:
The global Enterprise Loyalty Management Service market is segmented on the basis of:
Types
Customer Loyalty, Employee Retention, Channel Loyalty
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Travel & Hospitality, Consumer Goods & Retail, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alliance Data Systems Corporation
- Oracle Corporation
- IBM Corporation
- Aimia Inc
- SAP SE
- Maritz Holdings Inc.
- Fidelity Information Services
- Bond Brand Loyalty
- Brierley+Partners
- ICF International, Inc.
- Kobie Marketing, Inc.
- Tibco Software
- Comarch
Highlights of The Enterprise Loyalty Management Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customer Loyalty
- Employee Retention
- Channel Loyalty
- By Application:
- BFSI
- Travel & Hospitality
- Consumer Goods & Retail
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Enterprise Loyalty Management Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Enterprise Loyalty Management Service (ELMS) is a cloud-based loyalty management solution that helps organizations manage customer relationships and optimize customer engagement. ELMS provides a centralized platform for managing all aspects of customer loyalty, including rewards programs, marketing initiatives, and communication channels. ELMS also offers analytics to help identify opportunities to improve customer retention and engagement rates.
Some of the key players operating in the enterprise loyalty management service market are Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Inc., Kobie Marketing, Inc., Tibco Software, Comarch.
The enterprise loyalty management service market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Enterprise Loyalty Management Service Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Enterprise Loyalty Management Service Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Enterprise Loyalty Management Service Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Enterprise Loyalty Management Service Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Enterprise Loyalty Management Service Market Size & Forecast, 2018-2028
4.5.1 Enterprise Loyalty Management Service Market Size and Y-o-Y Growth
4.5.2 Enterprise Loyalty Management Service Market Absolute $ Opportunity
Chapter 5 Global Enterprise Loyalty Management Service Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Enterprise Loyalty Management Service Market Size Forecast by Type
5.2.1 Customer Loyalty
5.2.2 Employee Retention
5.2.3 Channel Loyalty
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Enterprise Loyalty Management Service Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Enterprise Loyalty Management Service Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Travel & Hospitality
6.2.3 Consumer Goods & Retail
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Enterprise Loyalty Management Service Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Enterprise Loyalty Management Service Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Enterprise Loyalty Management Service Analysis and Forecast
9.1 Introduction
9.2 North America Enterprise Loyalty Management Service Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Enterprise Loyalty Management Service Market Size Forecast by Type
9.6.1 Customer Loyalty
9.6.2 Employee Retention
9.6.3 Channel Loyalty
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Enterprise Loyalty Management Service Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Travel & Hospitality
9.10.3 Consumer Goods & Retail
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Enterprise Loyalty Management Service Analysis and Forecast
10.1 Introduction
10.2 Europe Enterprise Loyalty Management Service Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Enterprise Loyalty Management Service Market Size Forecast by Type
10.6.1 Customer Loyalty
10.6.2 Employee Retention
10.6.3 Channel Loyalty
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Enterprise Loyalty Management Service Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Travel & Hospitality
10.10.3 Consumer Goods & Retail
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Enterprise Loyalty Management Service Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Enterprise Loyalty Management Service Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Enterprise Loyalty Management Service Market Size Forecast by Type
11.6.1 Customer Loyalty
11.6.2 Employee Retention
11.6.3 Channel Loyalty
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Enterprise Loyalty Management Service Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Travel & Hospitality
11.10.3 Consumer Goods & Retail
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Enterprise Loyalty Management Service Analysis and Forecast
12.1 Introduction
12.2 Latin America Enterprise Loyalty Management Service Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Enterprise Loyalty Management Service Market Size Forecast by Type
12.6.1 Customer Loyalty
12.6.2 Employee Retention
12.6.3 Channel Loyalty
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Enterprise Loyalty Management Service Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Travel & Hospitality
12.10.3 Consumer Goods & Retail
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Enterprise Loyalty Management Service Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Enterprise Loyalty Management Service Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Enterprise Loyalty Management Service Market Size Forecast by Type
13.6.1 Customer Loyalty
13.6.2 Employee Retention
13.6.3 Channel Loyalty
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Enterprise Loyalty Management Service Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Travel & Hospitality
13.10.3 Consumer Goods & Retail
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Enterprise Loyalty Management Service Market: Competitive Dashboard
14.2 Global Enterprise Loyalty Management Service Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Alliance Data Systems Corporation
14.3.2 Oracle Corporation
14.3.3 IBM Corporation
14.3.4 Aimia Inc
14.3.5 SAP SE
14.3.6 Maritz Holdings Inc.
14.3.7 Fidelity Information Services
14.3.8 Bond Brand Loyalty
14.3.9 Brierley+Partners
14.3.10 ICF International, Inc.
14.3.11 Kobie Marketing, Inc.
14.3.12 Tibco Software
14.3.13 Comarch
