Market Overview:
The global fortified rice market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing awareness about the benefits of fortified rice, rising demand for convenience foods, and growing trend of online shopping. On the basis of type, the global fortified rice market is segmented into vitamins, minerals, and others. Vitamins are further sub-segmented into vitamin A, vitamin B1 (thiamin), vitamin B2 (riboflavin), vitamin B3 (niacin), and others. Minerals are further sub-segmented into calcium carbonate, iron sulfate monohydrate powder form/ferrous sulfate heptahydrate powder form/ferrous gluconate anhydrous powder form/, potassium iodide anhydrous crystal form/. Others include folic acid and zinc oxide among others. On the basis of application, the global fortified rice market is segmented into super markets,, convenience stores,, departmental stores,, online stores,. Super markets hold a major share in terms of application in 2017 and is expected to maintain its dominance duringthe forecast period as well.
Product Definition:
A grain food product that has been enriched with vitamins and minerals, such as iron and thiamin. Fortified rice is important because it can help to prevent deficiencies in these nutrients, which can cause health problems.
Vitamins:
Vitamins are organic compounds required in small quantities for the normal growth and function of plants and animals. There are eight different vitamins that humans need to consume food sources of vitamin A, vitamin B, vitamin C, etc. The human body cannot produce these vitamins therefore they must be consumed through food or supplements.
Minerals:
Minerals are natural inorganic substances used as additives for the fortification of food products. They play an important role in maintaining the health of human body. The major minerals added to fortified rice include iron, zinc, and vitamin D among others.
Zinc is a mineral that helps in protein synthesis for wound healing and cell growth; it also has antioxidant properties that help prevent diseases like cancer and Alzheimer’s disease.
Application Insights:
Super market held the largest share of more than 60.0% in 2017. The fortified rice is gaining popularity among super markets as consumers are increasingly opting for healthy products and foods, which is driving the demand from this segment. Moreover, convenience stores are also expected to witness significant growth owing to growing consumer preference for on-the-go meals and snacks that provide nutritional benefits along with ease of preparation.
The fortified rice is a great substitute for mothers who cannot be breastfeeding due to work or other commitments as it provides necessary nutrients required during this period such as iron, zinc and vitamin B6 which helps in promoting weight gain by enhancing metabolism rate among others.
Regional Analysis:
Asia Pacific was the largest market for fortified rice and accounted for a revenue share of more than 60.0% in 2017. The region is expected to continue its dominance over the forecast period as well due to growing population, rising disposable income levels, and changing food preferences among consumers. Increasing awareness regarding fortified rice products has resulted in an increased demand from China, India, Japan, South Korea and Taiwan among other countries.
The Asia Pacific market is expected to grow at a significant rate owing to increasing per capita consumption of staple foods such as cereals and grains along with their fortification across emerging economies including China.
Growth Factors:
- Increasing awareness about the health benefits of fortified rice among consumers.
- Rising disposable income of consumers, which enables them to afford fortified rice products.
- Growing demand for convenience foods, especially among working women and young adults.
- increasing penetration of organized retail in developing countries, which offers wider choice and better prices for fortified rice products to consumers . 5 . Development of innovative and convenient packaging formats for fortified rice that can appeal to a wider consumer base
Scope Of The Report
Report Attributes
Report Details
Report Title
Fortified Rice Market Research Report
By Type
Vitamins, Minerals, Others
By Application
Super Market, Convenience Stores, Departmental Stores, Online Stores
By Companies
Cargill, Bühler Group, Bunge, General Mills, Wilmar International, BASF, Cargill
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
130
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global Fortified Rice Market Report Segments:
The global Fortified Rice market is segmented on the basis of:
Types
Vitamins, Minerals, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Super Market, Convenience Stores, Departmental Stores, Online Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Cargill
- Bühler Group
- Bunge
- General Mills
- Wilmar International
- BASF
- Cargill
Highlights of The Fortified Rice Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Vitamins
- Minerals
- Others
- By Application:
- Super Market
- Convenience Stores
- Departmental Stores
- Online Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Fortified Rice Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Fortified rice is a type of rice that has been fortified with vitamins, minerals, and other nutrients. This makes it a good choice for people who are trying to get more nutrients in their diet.
Some of the major players in the fortified rice market are Cargill, B¼hler Group, Bunge, General Mills, Wilmar International, BASF, Cargill.
The fortified rice market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Fortified Rice Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Fortified Rice Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Fortified Rice Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Fortified Rice Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Fortified Rice Market Size & Forecast, 2020-2028
4.5.1 Fortified Rice Market Size and Y-o-Y Growth
4.5.2 Fortified Rice Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Vitamins
5.2.2 Minerals
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Super Market
6.2.2 Convenience Stores
6.2.3 Departmental Stores
6.2.4 Online Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Fortified Rice Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Fortified Rice Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Vitamins
9.6.2 Minerals
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Super Market
9.10.2 Convenience Stores
9.10.3 Departmental Stores
9.10.4 Online Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Vitamins
10.6.2 Minerals
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Super Market
10.10.2 Convenience Stores
10.10.3 Departmental Stores
10.10.4 Online Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Vitamins
11.6.2 Minerals
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Super Market
11.10.2 Convenience Stores
11.10.3 Departmental Stores
11.10.4 Online Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Vitamins
12.6.2 Minerals
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Super Market
12.10.2 Convenience Stores
12.10.3 Departmental Stores
12.10.4 Online Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Vitamins
13.6.2 Minerals
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Super Market
13.10.2 Convenience Stores
13.10.3 Departmental Stores
13.10.4 Online Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Fortified Rice Market: Competitive Dashboard
14.2 Global Fortified Rice Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Cargill
14.3.2 Bühler Group
14.3.3 Bunge
14.3.4 General Mills
14.3.5 Wilmar International
14.3.6 BASF
14.3.7 Cargill
