Market Overview:
The global interactive market is expected to grow from USD XX million in 2018 to USD XX million by 2030, at a CAGR of X.X%. The growth of the global interactive market can be attributed to the increasing demand for online and offline interactive advertising among businesses and consumers. The retail and consumer goods sector is expected to account for the largest share of the global interactive market in 2018. However, the healthcare sector is expected to grow at the highest CAGR during the forecast period. Some of the key factors drivingthe growth of this market includethe increasing adoptionof digital technologies by businessesand consumers, rising demand for personalized interactions with brands, and growing penetrationof internet-enabled devices.
Product Definition:
Interactive refers to anything that involves two or more people or things in communication with each other. The word is often used when discussing digital media, such as websites and software, but can be applied to any situation where people are interacting. The importance of interactive content lies in the fact that it creates a connection between the creator and the user, which can result in a better experience for both parties.
Online Interactive Advertising:
Online interactive advertising is also known as online display or digital display advertising and it's a form of marketing communication which involves the promotion of products or services by displaying relevant ads on screen. Online interactive advertising can be done through websites, blogs, instant messaging clients etc. The main aim of this type of advertisement is to attract the viewers/users by creating a desire in their heart to purchase the offered product once they get aware about it.
Offline Interactive Advertising:
Offline interactive advertising is a form of digital display advertising that consists of static or animated images usually placed in public spaces to promote specific products and services. The term “interactive” refers to the fact that these advertisements can be responded to by the viewers using speech or by using electronic devices such as a mouse, touch screen, or key board. These advertisements are also referred to as dynamic ads since they change their content based on viewer response.
Application Insights:
The retail and consumer goods segment accounted for the largest revenue share of over 30% in 2017. The growth can be attributed to the increasing use of digital technologies such as e-commerce, mobile payments, social networks and search engines that facilitate easy access to a large customer base. Moreover, growing penetration of smartphones has also given rise to new business models such as location-based marketing that allow retailers to engage customers in more personalized ways.
Offline interactive advertising (OIA) is expected to witness significant growth over the forecast period owing to its ability reach people where they are through various media such as television, cinema screens and print ads.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing adoption of online interactive advertising and growing demand for digital marketing solutions across various industries in North America. Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 owing to rising internet penetration, technological advancements, and increased use of smartphones among consumers. Moreover, countries such as India are projectedto witness high growth due tora shift in production bases by multinational companies such as Google Inc., Apple Inc., and Facebook Inc.; these companies have established their business operations in India owing tomobile internet usage there has grown significantly over past few years (as citedin Parikh & Pathak, 2016).
Growth Factors:
- Increasing demand for digital marketing services
- Rising number of internet users
- Proliferation of mobile devices and apps
- Emergence of new technologies and platforms
- Growing focus on customer experience
Scope Of The Report
Report Attributes
Report Details
Report Title
Interactive Market Research Report
By Type
Online Interactive Advertising, Offline Interactive Advertising
By Application
Retail and Consumer Goods, BFSI, IT & Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare, Energy & Power and Utilities
By Companies
George P. Johnson, Mood Media, KEO Marketing, Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising, nxtConcepts
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
211
Number of Tables & Figures
148
Customization Available
Yes, the report can be customized as per your need.
Global Interactive Market Report Segments:
The global Interactive market is segmented on the basis of:
Types
Online Interactive Advertising, Offline Interactive Advertising
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail and Consumer Goods, BFSI, IT & Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare, Energy & Power and Utilities
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- George P. Johnson
- Mood Media
- KEO Marketing
- Grey Advertising
- Wieden+Kennedy
- Butler
- Shine
- Stern & Partners
- Ogilvy & Mather
- BBDO
- Crispin Porter + Bogusky
- The Martin Agency
- Deutsch
- Droga5
- Mullen Advertising
- nxtConcepts
Highlights of The Interactive Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Online Interactive Advertising
- Offline Interactive Advertising
- By Application:
- Retail and Consumer Goods
- BFSI
- IT & Telecommunication
- Media and Entertainment
- Travel
- Transportation
- Supply Chain and Logistics
- Healthcare
- Energy & Power and Utilities
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Interactive Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Interactive is a term used to describe websites and applications that allow users to interact with the content or features of the site. This can include using buttons, menus, search fields, and other tools to access information or make choices. Interactive sites often have more dynamic designs than traditional web pages, making them more engaging for users.
Some of the key players operating in the interactive market are George P. Johnson, Mood Media, KEO Marketing, Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising, nxtConcepts.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Interactive Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Interactive Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Interactive Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Interactive Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Interactive Market Size & Forecast, 2018-2028
4.5.1 Interactive Market Size and Y-o-Y Growth
4.5.2 Interactive Market Absolute $ Opportunity
Chapter 5 Global Interactive Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Interactive Market Size Forecast by Type
5.2.1 Online Interactive Advertising
5.2.2 Offline Interactive Advertising
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Interactive Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Interactive Market Size Forecast by Applications
6.2.1 Retail and Consumer Goods
6.2.2 BFSI
6.2.3 IT & Telecommunication
6.2.4 Media and Entertainment
6.2.5 Travel
6.2.6 Transportation
6.2.7 Supply Chain and Logistics
6.2.8 Healthcare
6.2.9 Energy & Power and Utilities
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Interactive Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Interactive Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Interactive Analysis and Forecast
9.1 Introduction
9.2 North America Interactive Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Interactive Market Size Forecast by Type
9.6.1 Online Interactive Advertising
9.6.2 Offline Interactive Advertising
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Interactive Market Size Forecast by Applications
9.10.1 Retail and Consumer Goods
9.10.2 BFSI
9.10.3 IT & Telecommunication
9.10.4 Media and Entertainment
9.10.5 Travel
9.10.6 Transportation
9.10.7 Supply Chain and Logistics
9.10.8 Healthcare
9.10.9 Energy & Power and Utilities
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Interactive Analysis and Forecast
10.1 Introduction
10.2 Europe Interactive Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Interactive Market Size Forecast by Type
10.6.1 Online Interactive Advertising
10.6.2 Offline Interactive Advertising
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Interactive Market Size Forecast by Applications
10.10.1 Retail and Consumer Goods
10.10.2 BFSI
10.10.3 IT & Telecommunication
10.10.4 Media and Entertainment
10.10.5 Travel
10.10.6 Transportation
10.10.7 Supply Chain and Logistics
10.10.8 Healthcare
10.10.9 Energy & Power and Utilities
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Interactive Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Interactive Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Interactive Market Size Forecast by Type
11.6.1 Online Interactive Advertising
11.6.2 Offline Interactive Advertising
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Interactive Market Size Forecast by Applications
11.10.1 Retail and Consumer Goods
11.10.2 BFSI
11.10.3 IT & Telecommunication
11.10.4 Media and Entertainment
11.10.5 Travel
11.10.6 Transportation
11.10.7 Supply Chain and Logistics
11.10.8 Healthcare
11.10.9 Energy & Power and Utilities
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Interactive Analysis and Forecast
12.1 Introduction
12.2 Latin America Interactive Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Interactive Market Size Forecast by Type
12.6.1 Online Interactive Advertising
12.6.2 Offline Interactive Advertising
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Interactive Market Size Forecast by Applications
12.10.1 Retail and Consumer Goods
12.10.2 BFSI
12.10.3 IT & Telecommunication
12.10.4 Media and Entertainment
12.10.5 Travel
12.10.6 Transportation
12.10.7 Supply Chain and Logistics
12.10.8 Healthcare
12.10.9 Energy & Power and Utilities
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Interactive Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Interactive Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Interactive Market Size Forecast by Type
13.6.1 Online Interactive Advertising
13.6.2 Offline Interactive Advertising
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Interactive Market Size Forecast by Applications
13.10.1 Retail and Consumer Goods
13.10.2 BFSI
13.10.3 IT & Telecommunication
13.10.4 Media and Entertainment
13.10.5 Travel
13.10.6 Transportation
13.10.7 Supply Chain and Logistics
13.10.8 Healthcare
13.10.9 Energy & Power and Utilities
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Interactive Market: Competitive Dashboard
14.2 Global Interactive Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 George P. Johnson
14.3.2 Mood Media
14.3.3 KEO Marketing
14.3.4 Grey Advertising
14.3.5 Wieden+Kennedy
14.3.6 Butler
14.3.7 Shine
14.3.8 Stern & Partners
14.3.9 Ogilvy & Mather
14.3.10 BBDO
14.3.11 Crispin Porter + Bogusky
14.3.12 The Martin Agency
14.3.13 Deutsch
14.3.14 Droga5
14.3.15 Mullen Advertising
14.3.16 nxtConcepts
