Market Overview:
The global K-12 testing and assessment system market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for online/cloud-based assessment systems, rising number of students opting for higher education, and growing focus on outcome-based education. Based on type, the global K-12 testing and assessment system market can be segmented into cloud-based and on-premise systems. Cloud-based systems are expected to witness higher growth during the forecast period as they offer several advantages such as easy accessibility from any location, reduced infrastructure costs, and enhanced security features. Based on application, the market can be segmented into preprimary school, primary school, middle school, high school, and others (including vocational training institutes). Among these applications segments, primary schools are expected to account for a major share of the global K–12 testing and assessment system market during the forecast period owing to an increase in student enrollment across developed countries such as U.S., Canada & U.K.
Product Definition:
A K-12 Testing and Assessment System is a nationwide system that tests students in grades K-12 in reading, math, and science. The purpose of the system is to measure student achievement and progress so that educators can identify areas where students need help and make sure they are learning what they are supposed to be learning.
Cloud-Based:
Cloud-based testing and assessment system is a software-as-a-service model that delivers test administration, scoring, reporting, and other related functions. It provides an adaptive testing environment that allows teachers to create tests based on student performance rather than having to administer the same exam every year. The cloud enables the user with increased flexibility in terms of when and where he/she takes the exams.
On-Premise:
On-premise software is a type of software that is installed and used on the end-users' computers, which are present within the organization. The advantages of using this type of system include easy maintenance and security as well as high availability. However, there are some disadvantages such as high cost due to licensing issues and lack of flexibility in terms of accessing the system from remote locations.
Application Insights:
The pre-primary school segment held the largest market share in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to a wide range of applications in this segment, which includes testing and assessment solutions for mobile students, test preparation software, diagnostic assessments for teachers and parents, as well as online learning platforms. The primary school segment is expected to witness significant growth over the forecast period owing to rising government initiatives on improving education quality at an early age. For instance, according to research conducted by Education Endowment Foundation (EEF), every child aged five through 11 years should complete Year 1 of full time education per year or else he/she should complete three years of part time education otherwise known as ¢â‚¬Å“3:4:5¢â‚¬ program across all schools globally.
Regional Analysis:
The Asia Pacific region accounted for the largest revenue share in 2017 and is expected to continue its dominance over the forecast period. The growth of this regional market can be attributed to rising government initiatives, increasing investments by companies, and growing awareness among parents regarding the benefits of digital learning. Moreover, countries such as South Korea are adopting a three-tier system involving an online component at elementary level followed by a computer adaptive test (CAT) at middle school level and finally an on-site assessment in high school. This structure helps reduce stress during examinations thereby enabling better results.
In addition, developing economies such as India are witnessing rapid adoption of technology owing to factors such as low cost compared to paper based tests coupled with increased focus on creating awareness about using digital tests among parents resulting into higher demand for these tests across schools in India thus boosting regional market growth over the forecast period.
Growth Factors:
- Increasing demand for accountability and transparency in education system
- Growing number of private schools and test preparation centers
- Rising popularity of online learning and e-learning platforms
- Proliferation of standardized tests across different geographies
- Emergence of new assessment methodologies such as competency-based education
Scope Of The Report
Report Attributes
Report Details
Report Title
K-12 Testing and Assessment System Market Research Report
By Type
Cloud-Based, On-Premise
By Application
Pre-primary School, Primary School, Middle School, High School
By Companies
CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld, Certica, LearningMate, Renaissance Learning, Cognia, Excelsoft, TAO, Extreme, MAXIMUM Education, Vega, Envista Mindmap Services, Educational Initiatives, ATA Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
201
Number of Tables & Figures
141
Customization Available
Yes, the report can be customized as per your need.
Global K-12 Testing and Assessment System Market Report Segments:
The global K-12 Testing and Assessment System market is segmented on the basis of:
Types
Cloud-Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Pre-primary School, Primary School, Middle School, High School
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- CogniFit
- Edutech
- ETS
- MeritTrac
- Pearson Education
- Scantron
- CORE Education and Consulting Solutions
- Literatu
- Proprofs QuizMaker
- UMeWorld
- Certica
- LearningMate
- Renaissance Learning
- Cognia
- Excelsoft
- TAO
- Extreme
- MAXIMUM Education
- Vega
- Envista Mindmap Services
- Educational Initiatives
- ATA Group
Highlights of The K-12 Testing and Assessment System Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premise
- By Application:
- Pre-primary School
- Primary School
- Middle School
- High School
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the K-12 Testing and Assessment System Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
The K-12 Testing and Assessment System (K-12 TAS) is a system used in the United States to measure student achievement. The K-12 TAS includes assessments in mathematics, reading, science, writing, and critical thinking.
Some of the key players operating in the k-12 testing and assessment system market are CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld, Certica, LearningMate, Renaissance Learning, Cognia, Excelsoft, TAO, Extreme, MAXIMUM Education, Vega, Envista Mindmap Services, Educational Initiatives, ATA Group.
The k-12 testing and assessment system market is expected to register a CAGR of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 K-12 Testing and Assessment System Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 K-12 Testing and Assessment System Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 K-12 Testing and Assessment System Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the K-12 Testing and Assessment System Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global K-12 Testing and Assessment System Market Size & Forecast, 2018-2028
4.5.1 K-12 Testing and Assessment System Market Size and Y-o-Y Growth
4.5.2 K-12 Testing and Assessment System Market Absolute $ Opportunity
Chapter 5 Global K-12 Testing and Assessment System Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 K-12 Testing and Assessment System Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global K-12 Testing and Assessment System Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 K-12 Testing and Assessment System Market Size Forecast by Applications
6.2.1 Pre-primary School
6.2.2 Primary School
6.2.3 Middle School
6.2.4 High School
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global K-12 Testing and Assessment System Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 K-12 Testing and Assessment System Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America K-12 Testing and Assessment System Analysis and Forecast
9.1 Introduction
9.2 North America K-12 Testing and Assessment System Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America K-12 Testing and Assessment System Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America K-12 Testing and Assessment System Market Size Forecast by Applications
9.10.1 Pre-primary School
9.10.2 Primary School
9.10.3 Middle School
9.10.4 High School
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe K-12 Testing and Assessment System Analysis and Forecast
10.1 Introduction
10.2 Europe K-12 Testing and Assessment System Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe K-12 Testing and Assessment System Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe K-12 Testing and Assessment System Market Size Forecast by Applications
10.10.1 Pre-primary School
10.10.2 Primary School
10.10.3 Middle School
10.10.4 High School
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific K-12 Testing and Assessment System Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific K-12 Testing and Assessment System Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific K-12 Testing and Assessment System Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific K-12 Testing and Assessment System Market Size Forecast by Applications
11.10.1 Pre-primary School
11.10.2 Primary School
11.10.3 Middle School
11.10.4 High School
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America K-12 Testing and Assessment System Analysis and Forecast
12.1 Introduction
12.2 Latin America K-12 Testing and Assessment System Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America K-12 Testing and Assessment System Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America K-12 Testing and Assessment System Market Size Forecast by Applications
12.10.1 Pre-primary School
12.10.2 Primary School
12.10.3 Middle School
12.10.4 High School
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) K-12 Testing and Assessment System Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) K-12 Testing and Assessment System Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) K-12 Testing and Assessment System Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) K-12 Testing and Assessment System Market Size Forecast by Applications
13.10.1 Pre-primary School
13.10.2 Primary School
13.10.3 Middle School
13.10.4 High School
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 K-12 Testing and Assessment System Market: Competitive Dashboard
14.2 Global K-12 Testing and Assessment System Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 CogniFit
14.3.2 Edutech
14.3.3 ETS
14.3.4 MeritTrac
14.3.5 Pearson Education
14.3.6 Scantron
14.3.7 CORE Education and Consulting Solutions
14.3.8 Literatu
14.3.9 Proprofs QuizMaker
14.3.10 UMeWorld
14.3.11 Certica
14.3.12 LearningMate
14.3.13 Renaissance Learning
14.3.14 Cognia
14.3.15 Excelsoft
14.3.16 TAO
14.3.17 Extreme
14.3.18 MAXIMUM Education
14.3.19 Vega
14.3.20 Envista Mindmap Services
14.3.21 Educational Initiatives
14.3.22 ATA Group
