Market Overview:
The global kombucha beverage market is expected to register a CAGR of 10.8% during the forecast period, 2018-2030. The market growth can be attributed to the increasing demand for healthy and functional beverages, coupled with the rising awareness about the health benefits of kombucha among consumers. Kombucha is a fermented tea drink that contains high levels of antioxidants, probiotics, and B vitamins. It has been found to improve gut health, boost energy levels, and reduce inflammation. Based on type, the global kombucha beverage market can be segmented into herbs & spices flavor; fruit flavor; original flavor; and others (including coffee & chocolate flavors). The fruit flavor segment is expected to account for a major share of the global kombucha beverage market in 2018 owing to its high demand among consumers for flavored drinks with added health benefits. Offline sales are more popular in developed countries such as Europeand North America due to higher consumer trust in traditional retail formats compared to online retail formats.
Product Definition:
Kombucha is a fermented drink made from black tea, sugar, and a culture of bacteria and yeast. The drink is often effervescent and has a vinegar-like taste. Kombucha is believed to have health benefits such as improved digestion, increased energy, and detoxification.
Herbs & Spices:
Herbs and spices are the basic ingredients used in kombucha beverage production. The growth factor for herbs & spices market is growing demand from various application areas such as food, beverages, cosmetics, and pharmaceuticals among others. Demand for herbs & spices has been increasing over the past few years due to changing lifestyles where people prefer healthy drinks over alcoholics or other carbonated drinks which contain artificial sweeteners like aspartame.
Fruit:
Fruit is a natural sweetener found in many plants and animals. The fruit sugar or fructose is used to make Kombucha beverage. Fructose can be found in fruits like apples, grapes, honey, and some vegetables like carrots and sweet potatoes. It's different from glucose which is the usual sugar that comes from milk products like cream soda or ice cream.
Application Insights:
The global kombucha beverage market has been segmented into two applications, online and offline. The online application segment dominated the overall industry in terms of revenue in 2017. Factors such as availability of various flavors, wide product portfolio, easy access to products through e-commerce platforms are contributing to the growth of this application segment.
Offline applications include restaurants and food chains that serve kombucha as a part of their regular menu offerings. Increasing number of restaurants serving organic and healthy food is expected to drive demand for these beverages over the forecast period. Furthermore, growing health awareness among consumers is likely to propel demand for these beverages across all channels during the forecast period.
Kombucha has been gaining popularity among consumers as an alternative drink choice other than conventional carbonated soft drinks due to its health benefits including gut healing properties.
Regional Analysis:
North America was the largest regional market in 2017 owing to the presence of a large number of kombucha manufacturers. The U.S., in particular, is one of the major markets for this product as it is one of the top countries where different flavors are being sold and consumed on a large scale. Moreover, demand for sugar-free beverages has been increasing significantly due to shifting consumer preferences towards healthy drinks along with rising obesity problems in North America. This has led to an increase in sales volume for kombucha beverage over here during recent years.
Asia Pacific is expected to be one of the fastest growing regions from 2018 to 2030 owing herb and spice variants being most popular across this region followed by fruit.
Growth Factors:
- Increasing awareness about the health benefits of kombucha among consumers.
- Rising demand for healthy and organic beverages among health-conscious consumers.
- Growing popularity of kombucha as a functional beverage due to its high antioxidant and probiotic content.
- Increasing number of small-scale kombucha producers in developed countries catering to the growing demand from local consumers.
- Rapid growth in online retailing of kombucha beverages, providing greater access to these products for consumers worldwide
Scope Of The Report
Report Attributes
Report Details
Report Title
Kombucha Beverage Market Research Report
By Type
Herbs & Spices, Fruit, Original, Others
By Application
Online, Offline
By Companies
GT’s Living Foods, KeVita, Brew Dr. Kombucha, TheHumm Kombucha, Live Soda Kombucha, Kombrewcha, Kombucha Wonder Drink, Brew Dr. Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed's, Buchi Kombucha, Tonica, Boochcraft, KYLA, Flying Embers, Wild Tonic, New Holland Brewing, Unity Vibration, JuneShine
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
138
Number of Tables & Figures
97
Customization Available
Yes, the report can be customized as per your need.
Global Kombucha Beverage Market Report Segments:
The global Kombucha Beverage market is segmented on the basis of:
Types
Herbs & Spices, Fruit, Original, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online, Offline
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- GT’s Living Foods
- KeVita
- Brew Dr. Kombucha
- TheHumm Kombucha
- Live Soda Kombucha
- Kombrewcha
- Kombucha Wonder Drink
- Brew Dr. Tea Company
- Celestial Seasonings
- Kosmic Kombucha
- NessAlla Kombucha
- Reed's
- Buchi Kombucha
- Tonica
- Boochcraft
- KYLA
- Flying Embers
- Wild Tonic
- New Holland Brewing
- Unity Vibration
- JuneShine
Highlights of The Kombucha Beverage Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Herbs & Spices
- Fruit
- Original
- Others
- By Application:
- Online
- Offline
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Kombucha Beverage Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Kombucha is a fermented tea drink made from sweetened black or green tea and SCOBY, a symbiotic culture of bacteria and yeast. Kombucha is often described as having a slightly sour, fizzy taste and a slightly sweet aftertaste.
Some of the major players in the kombucha beverage market are GT’s Living Foods, KeVita, Brew Dr. Kombucha, TheHumm Kombucha, Live Soda Kombucha, Kombrewcha, Kombucha Wonder Drink, Brew Dr. Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed's, Buchi Kombucha, Tonica, Boochcraft, KYLA, Flying Embers, Wild Tonic, New Holland Brewing, Unity Vibration, JuneShine.
The kombucha beverage market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Kombucha Beverage Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Kombucha Beverage Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Kombucha Beverage Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Kombucha Beverage Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Kombucha Beverage Market Size & Forecast, 2020-2028
4.5.1 Kombucha Beverage Market Size and Y-o-Y Growth
4.5.2 Kombucha Beverage Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Herbs & Spices
5.2.2 Fruit
5.2.3 Original
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Online
6.2.2 Offline
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Kombucha Beverage Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Kombucha Beverage Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Herbs & Spices
9.6.2 Fruit
9.6.3 Original
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Online
9.10.2 Offline
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Herbs & Spices
10.6.2 Fruit
10.6.3 Original
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Online
10.10.2 Offline
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Herbs & Spices
11.6.2 Fruit
11.6.3 Original
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Online
11.10.2 Offline
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Herbs & Spices
12.6.2 Fruit
12.6.3 Original
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Online
12.10.2 Offline
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Herbs & Spices
13.6.2 Fruit
13.6.3 Original
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Online
13.10.2 Offline
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Kombucha Beverage Market: Competitive Dashboard
14.2 Global Kombucha Beverage Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 GT’s Living Foods
14.3.2 KeVita
14.3.3 Brew Dr. Kombucha
14.3.4 TheHumm Kombucha
14.3.5 Live Soda Kombucha
14.3.6 Kombrewcha
14.3.7 Kombucha Wonder Drink
14.3.8 Brew Dr. Tea Company
14.3.9 Celestial Seasonings
14.3.10 Kosmic Kombucha
14.3.11 NessAlla Kombucha
14.3.12 Reed's
14.3.13 Buchi Kombucha
14.3.14 Tonica
14.3.15 Boochcraft
14.3.16 KYLA
14.3.17 Flying Embers
14.3.18 Wild Tonic
14.3.19 New Holland Brewing
14.3.20 Unity Vibration
14.3.21 JuneShine
