Market Overview:
The global marketing automation market is expected to grow from USD 7.50 billion in 2018 to USD 18.60 billion by 2030, at a CAGR of 13.8% during the forecast period. The growth of this market can be attributed to the increasing demand for marketing automation software due to its ability to improve operational efficiency and effectiveness across various stages of the customer lifecycle. Additionally, the growing trend of digital transformation is also fueling the growth of this market. However, lack of awareness about marketing automation among small and mid-sized enterprises (SMEs) is restraining the growth of this market. Based on type, the global marketing automation market has been segmented into campaign management, email marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing,, and others). In 2018,, email Marketing is expected to account for largest shareofthemarket,.. .
Product Definition:
Marketing automation is the process of automating marketing tasks and processes. Marketing automation software can automate email marketing, social media marketing, and other marketing tasks. Automation helps marketers save time and energy, so they can focus on more important tasks.
Campaign Management:
The campaign management software is used to schedule and execute digital marketing campaigns. It helps in creating, modifying, and reviewing ad creative creation timelines as well as aid in the delivery of ads on time. The factors driving the growth of this market include growing adoption of integrated marketing platforms by enterprises coupled with increasing demand for automation among marketers. Furthermore, rising use cases such as customer engagement through social media advertising are expected to fuel market growth over the forecast period.
Email Marketing:
Email marketing is also known as email advertising or electronic mail. It is a service that allows marketers to send emails to their customers using the popular email client programs such as Microsoft Outlook, Yahoo Mail, and Gmail. The emails sent by these services are called SPAM and are filtered automatically by the anti-SPAM software present in most of the operating systems. However, some of them get through the filters and end up in the Inbox of a User.
Application Insights:
The large enterprises segment dominated the global marketing automation market in 2017. This can be attributed to the high adoption of these solutions by large enterprises to manage their marketing activities. The growing digitalization and globalization have created a need for effective communication channels that enable companies to connect with customers and prospects effectively. Marketing automation solutions help in effectively managing customer relationships, online & offline communications, web content management, social media monitoring & management, email marketing campaigns etc., thereby enabling organizations to communicate efficiently with both internal as well as external audiences.
Furthermore, technological advancements such as cloud computing are allowing marketers to automate their workflow so that they can focus on delivering superior customer experience while improving business operations through reduced costs and time savings.
Regional Analysis:
North America accounted for the largest market share in 2017. The region is expected to continue its dominance over the forecast period as well, owing to early adoption of marketing automation solutions and a large number of marketers using these tools. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing awareness about marketing automation among small and medium enterprises (SMEs) in emerging countries such as China, India, and Bangladesh. Moreover, an increase in spending on digital advertising by companies based out of China has led marketers there adopt global solutions for campaign management.
The Latin American regional market also presents significant growth opportunities for global marketing automation providers due towards increased focus on e-commerce activities across various industries within this region.
Growth Factors:
- Increased demand for marketing efficiency and effectiveness
- Emergence of digital marketing and need for automation to manage it
- Proliferation of channels and devices, along with the fragmentation of audiences
- Greater focus on customer experience and engagement across channels
- The need to measure marketing performance and optimize campaigns in real-time
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Automation Market Research Report
By Type
Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others
By Application
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
By Companies
HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
131
Number of Tables & Figures
92
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Automation Market Report Segments:
The global Marketing Automation market is segmented on the basis of:
Types
Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- HubSpot
- Marketo
- Act-On Software
- Salesforce
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
- Cognizant
- ETrigue
- GreenRope
- Hatchbuck
- IContact
- LeadSquared
- MarcomCentral
- Salesfusion
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Aprimo
Highlights of The Marketing Automation Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
- By Application:
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Automation Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing automation is a process that helps companies automate their marketing activities. This can include things like creating and managing email campaigns, setting up automated follow-up sequences, and tracking customer engagement. Marketing automation can help businesses save time and money while improving their overall marketing strategy.
Some of the major companies in the marketing automation market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo.
The global market is expected to grow at a compound annual growth rate of 13.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Automation Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Automation Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Automation Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Automation Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Automation Market Size & Forecast, 2020-2028
4.5.1 Marketing Automation Market Size and Y-o-Y Growth
4.5.2 Marketing Automation Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Campaign Management
5.2.2 Email Marketing
5.2.3 Mobile Application
5.2.4 Inbound Marketing
5.2.5 Lead Nurturing and Lead Scoring
5.2.6 Reporting and Analytics
5.2.7 Social Media Marketing
5.2.8 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Mid-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Automation Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Automation Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Campaign Management
9.6.2 Email Marketing
9.6.3 Mobile Application
9.6.4 Inbound Marketing
9.6.5 Lead Nurturing and Lead Scoring
9.6.6 Reporting and Analytics
9.6.7 Social Media Marketing
9.6.8 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Mid-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Campaign Management
10.6.2 Email Marketing
10.6.3 Mobile Application
10.6.4 Inbound Marketing
10.6.5 Lead Nurturing and Lead Scoring
10.6.6 Reporting and Analytics
10.6.7 Social Media Marketing
10.6.8 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Mid-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Campaign Management
11.6.2 Email Marketing
11.6.3 Mobile Application
11.6.4 Inbound Marketing
11.6.5 Lead Nurturing and Lead Scoring
11.6.6 Reporting and Analytics
11.6.7 Social Media Marketing
11.6.8 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Mid-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Campaign Management
12.6.2 Email Marketing
12.6.3 Mobile Application
12.6.4 Inbound Marketing
12.6.5 Lead Nurturing and Lead Scoring
12.6.6 Reporting and Analytics
12.6.7 Social Media Marketing
12.6.8 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Mid-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Campaign Management
13.6.2 Email Marketing
13.6.3 Mobile Application
13.6.4 Inbound Marketing
13.6.5 Lead Nurturing and Lead Scoring
13.6.6 Reporting and Analytics
13.6.7 Social Media Marketing
13.6.8 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Mid-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Automation Market: Competitive Dashboard
14.2 Global Marketing Automation Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 HubSpot
14.3.2 Marketo
14.3.3 Act-On Software
14.3.4 Salesforce
14.3.5 Adobe Systems
14.3.6 Oracle
14.3.7 Infusionsoft
14.3.8 IBM
14.3.9 Cognizant
14.3.10 ETrigue
14.3.11 GreenRope
14.3.12 Hatchbuck
14.3.13 IContact
14.3.14 LeadSquared
14.3.15 MarcomCentral
14.3.16 Salesfusion
14.3.17 SALESmanago
14.3.18 SAP
14.3.19 SAS Institute
14.3.20 SharpSpring
14.3.21 Aprimo
