Market Overview:
The global marketing project management software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based marketing project management software and the growing trend of digital marketing. The global marketing project management software market by type is segmented into cloud-based and on-premise. The cloud-based segment is expected to grow at a higher CAGR than the on-premise segment during the forecast period from 2018 to 2030. This can be attributed to the growing trend of moving business processes and applications to the cloud, as it offers several benefits such as lower costs, scalability, and flexibility. The global marketing project management software market by application is divided into large enterprise and SMB segments. The large enterprise segment is expected to hold a larger share of this market than SMB during the forecast period from 2018to 2030 owingtoits need for advanced features such as resource allocation planning, budgeting & forecasting tools, performance tracking & analysis tools, etc.
Product Definition:
Marketing project management software is a specialized type of software that helps managers in the marketing field to plan, organize, and control their projects. It can help with everything from creating timelines and budgets to tracking progress and communicating with team members. Marketing project management software is important because it can help marketing managers be more efficient and effective in their work.
Cloud based:
Cloud based software is a type of software service model that provides shared computer resources over the internet. It is an on-demand service and uses virtualization technology to provide computing services. Cloud computing offers benefits such as increased efficiency, flexibility, and lower cost which has led to its high adoption in recent years.
On premise:
On premise software is used in marketing project management software to provide features such as resource and time management, planning, analysis, and control. It helps the companies to effectively manage projects of all sizes by streamlining processes through integration with various tools including Microsoft Project Server 2010 or 2013 (Outlook), SharePoint 2013 or 2016 (Excel), IBM Cognos Analytics or SPSS Statistics 18.0 (Windows).
Application Insights:
The large enterprise segment accounted for the largest market share of more than 60% in 2017. The growth can be attributed to the increasing demand from companies for effective and efficient project management solutions. Large enterprises have a global presence and hence require a tool that can support them in handling complex projects with ease. The need is projected to drive product adoption over the forecast period as large enterprises are seen as high-risk, high-reward customers by vendors.
The small & medium-sized business (SMB) segment is expected to register significant growth over the forecast period owing to growing digitalization trends among SMBs across various industries including IT, telecom and BFSI sectors worldwide.
Regional Analysis:
The North American regional market dominated the global project management software industry with a revenue share of over 35.0% in 2017. The growth can be attributed to the presence of prominent players such as Oracle Corporation; Microsoft Corporation; and IBM Corporation in this region. These companies are actively investing in research & development activities, which is expected to drive product adoption across various industries including construction, manufacturing, and IT & telecom sectors over the forecast period.
Asia Pacific is projected to emerge as the fastest-growing regional market from 2018 to 2030 owing to increasing demand for digital services among enterprises operating across various industries such as banking and financial services, retailing, logistics and transportation among others. Rapid urbanization coupled with growing consumer disposable income levels will also support regional growth over the next eight years time frame.
Growth Factors:
- Increased demand for marketing services: Marketing project management software enables efficient and effective delivery of marketing projects, which in turn helps organizations meet the ever-growing demand for their products or services.
- Proliferation of digital marketing: The widespread adoption of digital channels for marketing has led to the need for more sophisticated project management tools and solutions that can help manage campaigns across multiple channels effectively.
- Emergence of social media: Social media has emerged as a powerful communications tool, and its use is growing rapidly among businesses of all sizes. Marketing project management software provides an effective way to manage social media campaigns efficiently and effectively.
- Growing emphasis on accountability: In today’s business environment, senior executives are placing greater emphasis on accountability and demanding better visibility into the performance of their marketing initiatives. Marketing project management software can help provide this visibility by tracking key performance indicators (KPIs) related to marketing projects..
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Project Management Software Market Research Report
By Type
Cloud based, On premise
By Application
Large Enterprise, SMB
By Companies
Workzone, Smartsheet, Clarizen, Project Insight, KeyedIn Projects, Mavenlink, Workfront, Wrike, One2Team, Easy Projects, FunctionFox, Replicon PPM, Deltek, eSilentPARTNER, NetSuite OpenAir, Oracle
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
213
Number of Tables & Figures
150
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Project Management Software Market Report Segments:
The global Marketing Project Management Software market is segmented on the basis of:
Types
Cloud based, On premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprise, SMB
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Workzone
- Smartsheet
- Clarizen
- Project Insight
- KeyedIn Projects
- Mavenlink
- Workfront
- Wrike
- One2Team
- Easy Projects
- FunctionFox
- Replicon PPM
- Deltek
- eSilentPARTNER
- NetSuite OpenAir
- Oracle
Highlights of The Marketing Project Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud based
- On premise
- By Application:
- Large Enterprise
- SMB
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Project Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing project management software is a computer application that helps manage projects by tracking deadlines, resources, and tasks. The software can also help create and track reports on the progress of the project.
Some of the major players in the marketing project management software market are Workzone, Smartsheet, Clarizen, Project Insight, KeyedIn Projects, Mavenlink, Workfront, Wrike, One2Team, Easy Projects, FunctionFox, Replicon PPM, Deltek, eSilentPARTNER, NetSuite OpenAir, Oracle.
The global market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Project Management Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Marketing Project Management Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Marketing Project Management Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Marketing Project Management Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Marketing Project Management Software Market Size & Forecast, 2020-2028 4.5.1 Marketing Project Management Software Market Size and Y-o-Y Growth 4.5.2 Marketing Project Management Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud based
5.2.2 On premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprise
6.2.2 SMB
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Project Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Project Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud based
9.6.2 On premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprise
9.10.2 SMB
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud based
10.6.2 On premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprise
10.10.2 SMB
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud based
11.6.2 On premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprise
11.10.2 SMB
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud based
12.6.2 On premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprise
12.10.2 SMB
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud based
13.6.2 On premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprise
13.10.2 SMB
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Project Management Software Market: Competitive Dashboard
14.2 Global Marketing Project Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Workzone
14.3.2 Smartsheet
14.3.3 Clarizen
14.3.4 Project Insight
14.3.5 KeyedIn Projects
14.3.6 Mavenlink
14.3.7 Workfront
14.3.8 Wrike
14.3.9 One2Team
14.3.10 Easy Projects
14.3.11 FunctionFox
14.3.12 Replicon PPM
14.3.13 Deltek
14.3.14 eSilentPARTNER
14.3.15 NetSuite OpenAir
14.3.16 Oracle